Shoyeido

Shoyeido (Japanese: 松榮堂、松栄堂, Hepburn: Shōeidō) is one of the oldest traditional Japanese incense companies, established more than 300 years ago, producing high quality, natural incense. The company is based in Kyoto.^[1]

Name[]

Shōeidō written in kanji

The name "Shoyeido" (Shōeidō) is derived from the three characters Shō, Ei, and Dō.

• Shō means "Pine tree"
• Ei is the ancient sound meaning "Prosperity"
• Dō is a store or company.

The Shō is from the traditional Sho Chiku Bai trio of shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), which are used as a traditional Japanese grading system, to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.

Stores[]

Shoyeido has 7 retail stores. There are two in Kyōto, three in Tōkyō, one in Sapporo, and one in Boulder, Colorado, USA.

Incense[]

Shoyeido carries several series of incense. The two main series are the "Daily Incense" series (京線香, Kyō-senkō) and the "Premium Incense" series (高級線香, Kōkyū-senkō). The following tables are ordered from least expensive to most expensive.

Half-size boxes: Sei-fū, Haku-un, Kyō-zakura, Kin-kaku

Premium incense: Matsu-no-tomo, Ōja-kō, Kyō-jiman, Shun-yō, Mishō

See also[]

• Kōdō (Japanese Incense Ceremony)

References[]

External links[]

• Shoyeido website (available in English and Japanese)