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Sidemen (YouTube group)

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Sidemen
Sidemen Logo.svg
Sidemen collage.jpg
Top to bottom from left column: Tobi Brown, Josh Bradley, Simon Minter, Harry Lewis, JJ Olatunji, Ethan Payne and Vik Barn.
Personal information
OriginLondon, England[1]
OccupationYouTubers
Websitesidemen.com
YouTube information
ChannelsSidemen
MoreSidemen
SidemenReacts
SidemenShorts
Associated channels
Created by
  • Olajide "KSI" Olatunji
  • Simon "Miniminter" Minter
  • Joshua "Zerkaa" Bradley
  • Tobit "TBJZL" Brown
  • Ethan "Behzinga" Payne
  • Vikram "Vikkstar123" Barn
Years active2013–present
Genre
Subscribers130.9 million (combined)[a][2]
Total views33.9 billion (combined)[a][2]
Network
Associated actsJme[5]
YouTube Silver Play Button 2.svg 100,000 subscribers 2016, 2018, 2020, 2021
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2016, 2018, 2020, 2021
YouTube Diamond Play Button.svg 10,000,000 subscribers 2020
Updated: 30 January 2022

The Sidemen is a British YouTube group consisting of Internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 130 million subscribers as of January 2022.[2][6]

Members

The Sidemen and others playing a game of FIFA in 2014

The group has the following members:[7]

  • Olajide "JJ" Olatunji – known online as KSI (2013–present)
  • Simon Minter - known online as Miniminter (2013-present)
  • Joshua "Josh" Bradley – known online as Zerkaa (2013–present)
  • Tobit "Tobi" Brown – known online as Tobjizzle or TBJZL (2013–present)
  • Ethan Payne – known online as Behzinga (2013–present)
  • Vikram "Vik" Barn – known online as Vikkstar123 (2013–present)
  • Harry Lewis – known online as Wroetoshaw or W2S (2014–present)

History

Some of the members knew each other before the group was formed. Bradley and Brown both attended Bexley Grammar School in London and Olatunji and Minter both attended Berkhamsted School in Hertfordshire.[8]

The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group.[8] Describing the group name, Minter said in a video that "A sideman is basically someone's bitch who just follows them around [...] I was basically JJ's bitch that followed him around."[1]

In February 2014, Olatunji, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House",[8][9][10] which allowed them to collaborate more often.[11]

On 1 December 2020, the group's eponymous YouTube channel surpassed 10 million subscribers. Each member of the group was awarded their own Diamond Play Button by YouTube to mark their milestone.[12]

YouTube content

The group has four YouTube channels, Sidemen, MoreSidemen, SidemenReacts and SidemenShorts across which it publishes a variety of videos including challenges, sketches and video game commentaries.[13][14][15]

As of January 2022, the Sidemen channel has over 14.2 million subscribers and 3.5 billion views,[16] MoreSidemen has over 6.2 million subscribers and 2.2 billion views,[17] SidemenReacts has over 3.9 million subscribers and 1 billion views,[18] and SidemenShorts has over 1.5 million subscribers and 560 million views.[19]

On 18 June 2018, the group released a web television series titled The Sidemen Show, available exclusively on YouTube Premium.[20] It comprises seven 30-minute episodes filmed around the world alongside a number of celebrity guests.[21][22]

In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome". The video featured the Sidemen and more than one hundred other YouTube video creators and other celebrities raising awareness of the UK's "stay at home" campaign which aimed to reduce the spread of COVID-19 in the UK.[23][24] All of the advertising revenue generated from the video was donated to the NHS.[25]

Other projects

Since 2014, the group has sold and distributed Sidemen Clothing merchandise.[26][13]

On 18 October 2016, the group released a book titled Sidemen: The Book, published by Coronet Books, and embarked on a UK-wide promotional tour.[27][28] A number one best-seller in the UK, the book sold 26,436 copies within the first three days of its release.[29][30]

Sidemen Charity Football match 2018 at the Valley

The group has hosted three football events to raise money for various charitable causes. The first match, in 2016, was held at St Mary's Stadium, Southampton, raising over £110,000 for the Saints Foundation.[31][32] The second and third matches were held at The Valley Stadium, London, raising £210,000 for the NSPCC and the Charlton Athletic Community Trust,[33][34] and £65,747 for the Young Minds Trust and the Charlton Athletic Community Trust,[35] respectively.

In 2021, the Sidemen launched a subscription service known as Side+.[36] They also launched a restaurant chain known as Sides, and a vodka known as XIX Vodka.[37][36]

In 2022, the Sidemen launched Side+ on Xbox and is set to release on other platforms in the future.[38]

Discography

Single with selected chart positions and year released
Title Year Peak chart positions
UK
[39] 		UK
R&B
[40] 		UK
Ind.
[41] 		NZ
Hot
[42] 		SCO
[43]
"The Gift"[44]
(featuring S-X) 		2019 77 40 11 27 26

Publications

  • The Sidemen (18 October 2016). Sidemen: The Book. Coronet Books. ISBN 978-1473648166.

Awards and nominations

Year Award Category Nominee(s) Result Ref.
2017 British Book Awards Non-Fiction: Lifestyle Book of the Year Sidemen: The Book Nominated [45]
2019 Shorty Awards Best YouTube Ensemble Sidemen Nominated [46]

Notes

  1. ^ a b Includes the Sidemen's four group channels and fifteen of their individual channels which host Sidemen content.

References

  1. ^ a b "KSI: how the YouTube millionaire, who beat Logan Paul in a celebrity boxing rematch, made his name". Business Insider. South China Morning Post. 13 November 2019. Retrieved 8 March 2020.
  2. ^ a b c See:
  3. ^ "Talent". Omnia Media. Archived from the original on 4 January 2020. Retrieved 4 January 2020.
  4. ^ "Sidemen". OP Talent. Archived from the original on 4 January 2020. Retrieved 4 January 2020.
  5. ^ Wynter, Courtney (30 March 2020). "Jme Joins Sidemen For A Hilarious Virtual Rap Battle". GRM Daily. Archived from the original on 31 March 2020. Retrieved 31 March 2020.
  6. ^ Billen, Andrew (23 October 2021). "Who are the Sidemen? How KSI and friends amassed 123 million followers". The Times. Archived from the original on 23 October 2021. Retrieved 24 October 2021.
  7. ^ "Sidemen Clothing Limited – Overview". Companies House. 30 December 2014. Archived from the original on 24 February 2020. Retrieved 23 February 2020.
  8. ^ a b c The Sidemen (18 October 2016). Sidemen: The Book. Coronet Books. pp. 52–57. ISBN 978-1473648166.
  9. ^ Shaw, Dougal (19 April 2020). "Coronavirus: UK's first 'TikTok house' opens during outbreak". BBC News. Archived from the original on 7 May 2020. Retrieved 7 May 2020.
  10. ^ "TikTok UK house: Who's in it and what do you need to know?". Newsround. 20 April 2020. Archived from the original on 10 June 2020. Retrieved 10 June 2020.
  11. ^ Reiner, Andrew (30 April 2015). "An Interview With YouTube Sensation Vikkstar123". Game Informer. Archived from the original on 10 March 2020. Retrieved 10 March 2020.
  12. ^ Savic, Nikola (2 December 2020). "YouTuber's The Sidemen celebrate 10 million subscriber milestone". Ginx.
  13. ^ a b Andrews, Farah. "Insomnia Dubai: YouTube stars Sidemen coming to gaming convention". The National. Archived from the original on 27 October 2019. Retrieved 27 October 2019.
  14. ^ "YouTube stars The Sidemen at Insomnia Dubai Gaming Festival". Gulf News. 10 September 2019. Archived from the original on 27 October 2019. Retrieved 27 October 2019.
  15. ^ Dodgson, Lindsay. "Then And Now: How 30 of the world's most famous YouTubers have changed since their first videos". Insider. Retrieved 27 October 2019.
  16. ^ "Sidemen's YouTube Stats". Social Blade. Archived from the original on 1 December 2020. Retrieved 30 January 2022.
  17. ^ "MoreSidemen's YouTube Stats". Social Blade. Archived from the original on 27 October 2020. Retrieved 30 January 2022.
  18. ^ "SidemenReacts's YouTube Stats". Social Blade. Archived from the original on 27 October 2020. Retrieved 30 January 2022.
  19. ^ "SidemenShorts's YouTube Stats". Social Blade. Retrieved 30 January 2022.{{cite web}}: CS1 maint: url-status (link)
  20. ^ Clarke, Stewart (4 June 2018). "YouTube Orders 'The Sidemen Show' Original Premium Series". Variety. Archived from the original on 25 November 2019. Retrieved 3 January 2020.
  21. ^ White, Peter (2 June 2018). "'The Sidemen Show': YouTube Debuts First Trailer & Dates Premium Reality Challenge Format". Deadline Hollywood. Archived from the original on 17 December 2019. Retrieved 3 January 2020.
  22. ^ "YouTube commissions Blue Ant's Sidemen Show". RealScreen. 4 June 2018. Archived from the original on 7 January 2020. Retrieved 7 January 2020.
  23. ^ "Coronavirus: YouTube stars urge fans to stay at home". BBC News. 29 March 2020. Retrieved 29 March 2020.
  24. ^ "KSI and Saffron Barker urge fans to stay inside as YouTube stars band together during coronavirus crisis". Metro. 29 March 2020. Retrieved 29 March 2020.
  25. ^ "Coronavirus: YouTube stars and celebrities rally together to urge fans to 'stay home'". Daily Mirror. 29 March 2020. Retrieved 29 March 2020.
  26. ^ "Sidemen Clothing Limited – Overview". Companies House. 30 December 2014. Archived from the original on 24 February 2020. Retrieved 23 February 2020.
  27. ^ Cowdrey, Katherine (2 June 2016). "'YouTube royalty' The Sidemen to Coronet". The Bookseller. Archived from the original on 4 January 2020. Retrieved 3 January 2020.
  28. ^ Barr, Gordon (22 September 2016). "YouTube sensations The Sidemen come to Newcastle". Chronicle Live. Archived from the original on 4 January 2020. Retrieved 3 January 2020.
  29. ^ Dillon, Poppy (26 October 2016). "The Sidemen's Debut Book Tops Charts". TenEighty. Archived from the original on 20 October 2019. Retrieved 3 January 2020.
  30. ^ Flood, Alison (26 October 2016). "YouTube stars the Sidemen are frontrunners in race for Christmas books No 1". The Guardian. ISSN 0261-3077. Archived from the original on 20 October 2019. Retrieved 3 January 2020.
  31. ^ Castro, Danilo (25 August 2018). "KSI Net Worth: 5 Fast Facts You Need to Know". heavy.com. Heavy Inc. Archived from the original on 29 October 2019. Retrieved 29 October 2019.
  32. ^ Rimell, William (4 June 2016). "Charity football match Sidemen FC v YouTube Allstars at St Mary's in Southampton raised more than £100,000 for the Saints foundation". dailyecho.co.uk. Southern Daily Echo. Archived from the original on 20 October 2019. Retrieved 29 October 2019.
  33. ^ "The Valley to host charity football match featuring famous YouTubers". Charlton Athletic F.C. 12 March 2017. Archived from the original on 3 January 2020. Retrieved 3 January 2020.
  34. ^ Charlton Athletic FC [@CAFCofficial] (25 July 2017). "