Simply Nailogical

From Wikipedia, the free encyclopedia
Simply Nailogical
Personal information
BornCristine Raquel Rotenberg[1]
(1988-10-17) October 17, 1988 (age 33)
Richmond Hill, Ontario, Canada
OccupationCrime statistics analyst, YouTuber, nail polish company 'Holo Taco' owner
Partner(s)Benjamin Mazowita (2012–present)
Websiteholotaco.com
YouTube information
Also known asSimply Nailogical, Simply Not Logical[2][3]
Channels
Years active2014–present
GenreBeauty, comedy, vlog, nail art, satire
Subscribers
  • 7.72 million (Simply Nailogical)
  • 2.83 million (Simply Not Logical)
  • 460 thousand (SimplyPodLogical)
  • 133 thousand (SimplyPodLogical Highlights)
  • 345 thousand (Holo Taco)
Total views
  • 1.75 billion (Simply Nailogical)
  • 223 million (Simply Not Logical)
  • 23.5 million (SimplyPodLogical)
  • 15.3 million (SimplyPodLogical Highlights)
  • 7.87 million (Holo Taco)
YouTube Silver Play Button 2.svg 100,000 subscribers 2016 (Simply Nailogical)
2016 (Simply Not Logical)
2019 (Holo Taco)
2020 (SimplyPodLogical)
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2016 (Simply Nailogical)
2017 (Simply Not Logical)
Updated: May 27, 2021

Cristine Raquel Rotenberg (born October 17, 1988), also known as "Simply Nailogical", is a Canadian YouTube personality, businesswoman, crime statistics analyst for the Government of Canada, and former child actress.[4] She is known for creating nail art tutorials and humorous YouTube videos. She has five YouTube channels: "Simply Nailogical", "Simply Not Logical", "SimplyPodLogical", "SimplyPodLogical Highlights" and "Holo Taco." Her primary channel, "Simply Nailogical" has over 7 million subscribers.[5]

Rotenberg is the owner of the nail polish brand Holo Taco.

Early life[]

Cristine Rotenberg was born on October 17, 1988, in Richmond Hill, Ontario, Canada.[6][7] From 1996 to 2001, Rotenberg starred in 15 commercials for various children's products including Furby and Fib Finder.[8] At age 13, she played the role of Young Sophia in the 2002 film Charms for the Easy Life.[9] To prepare for her role, Rotenberg worked with a dialect coach. She stopped taking on acting roles when she was about twelve years old to focus on her schooling.[4]

In 2014 Rotenberg received a master's degree in sociology with a concentration in criminology from Carleton University.[10] Her master's thesis is on the topic of self-injury in prisoners, as a result of prison conditions.[1]

Career[]

Rotenberg works as an analyst for Statistics Canada, an agency of the Canadian government. Her work focuses on crime statistics and has included analysis of sexual assault reporting amid the #MeToo movement. Despite lucrative success with her other endeavors, Rotenberg has expressed her desire to maintain her analyst work for reliability and fulfillment not available in her YouTube career.[11] She also hopes to be positive example for her viewers, saying, “I hope that young girls watching me can see me as an example that you can both be taken seriously as a professional in your field but still be allowed to have fun and have a creative side, outside of that."[12]

Rotenberg's Simply Nailogical YouTube channel was launched with her first video on June 18, 2014.[13] The channel was preceded by her Simply Nailogical blog launched in February 2014.[14] She posted pictures of her nail art on the blog and on Instagram, and actively updated her blog until June 2016.[14] On YouTube, Rotenberg initially created short nail art videos that were less than two minutes long. She later began including voiceovers, extending the length and detail of the tutorials, and eventually appeared on-camera. Since launching her channel, Rotenberg has branched out from nail art tutorials to videos about other topics relating to pop culture and nails.[15] Her videos occasionally feature Rotenberg working with holographic items and she has referred to her love of these as "holosexual".[16][17] Rotenberg uses the phrase "holo taco" in her videos to refer to holographic top coats and later named her own nail polish brand Holo Taco. The phrase came about due to viewers misunderstanding her pronunciation of "top coat" as "taco".[18]

In June 2016, Rotenberg posted a video of herself applying over 100 coats of nail polish titled "100+ Coats of Nail Polish #POLISHMOUNTAIN".[19] The video quickly went viral, and influenced many other YouTubers[20] such as Jenna Marbles. The Daily Dot called it one of 2016's most popular video trends.[3] Soon after the video was posted, her subscriber count doubled.[3] Her video was featured in the Fine Brothers' College Kids React series in August 2016.

Rotenberg has two secondary channels: "Simply Not Logical" was created in September 2015 and primarily contains vlogs; the podcast "SimplyPodLogical" launched in February 2020.[citation needed] An April 2020 episode of the podcast featured Mazowita and Rotenberg interviewing Dr. Howard Njoo, the Canadian government's deputy chief public health officer, about COVID-19.[21]

In April 2019, Rotenberg's Simply Nailogical channel was the 19th most popular YouTube channel in Canada with over 6.8 million subscribers and 1.2 billion views.[10][22] J-14 magazine described her as "the face of nail art in the internet world".[23][2]

Nail polish lines[]

Holo Taco[]

In July 2019, Rotenberg launched her own nail polish line called Holo Taco.[24] She began brainstorming for the business in 2017 and started prototyping polishes in 2018. The original Holo Taco launch contained two opaque polishes ("One Coat Black" and "Royal-Tea Blue") in addition to three silver holographic top coats.[25] The collection sold out within two hours.[26]

Rotenberg's aim with Holo Taco is the creation of high-quality nail polishes with a special emphasis on special effects polishes,[27] including holographic, multi-chrome, and iridescent components and finishes. Despite higher production costs for special effects polishes, Holo Taco's avowed aim is to keep prices as affordable as possible.[28]

Collaborations[]

Rotenberg has collaborated with several nail polish-producing companies to create collections or specific colors. The Simplynailogical collection by F.U.N. Lacquer consisted of six holographic colors[29] in three separate shades: pink, blue, and black with each having their respective linear holo version. She promoted the collection in a video on her channel and on her blog. Through collaboration with the site Live Love Polish, she released two Starrily brand nail polishes called "Menchie the Cat" and "Zyler the Cat".

Philanthropic Work[]

Beyond regular encouragement for her viewers to pursue higher education, Rotenberg has extended financial support to her viewers through tuition giveaways and scholarships. Her annual tuition giveaways have financed post-secondary education for viewers in her home country.[30]

In 2021, she founded a permanent annual scholarship--the Cristine Rotenberg Scholarship for Academic and Creative Pursuits--at her alma mater Carleton University.[31]

Personal life[]

Rotenberg has a common law partner, Ben Mazowita.[32] He often appears in her videos to assist her and occasionally participates in her videos. He is the co-host of their podcast SimplyPodLogical.

Filmography[]

Year Film Role Notes
2002 Charms for the Easy Life Young Sophia TV movie

Rotenberg acted in various commercials such as the Fib Finder, Furbys, an insurance commercial, and a theatrical production of Wizard of Oz.[citation needed]

Awards and nominations[]

Year Award Category Result Ref.
2016 The Streamy Awards Breakout Creator Nominated
2017 Best Beauty Program Nominated
2019 First Person Nominated [33]
Creator of the Year Nominated

References[]

  1. ^ a b Rotenberg, Cristine (2014). "Cutting Knowledge: The Pathologization of Self-Injury in Correctional Discourse". Carleton University Research Virtual Environment. Retrieved August 2, 2017.
  2. ^ a b semick (November 12, 2015). "Bloggers You Should Know: Simply Nailogical". Nail It! Magazine. Retrieved August 2, 2017.
  3. ^ a b c Lanning, Carly (August 24, 2016). "Nail artist and #WCW Cristine Rote corners the web with '100 Layer Challenge'". The Daily Dot. Retrieved August 2, 2017.
  4. ^ a b "Reacting to my OLD COMMERCIALS as a child before YouTube - YouTube". www.youtube.com. Retrieved 2020-12-03.
  5. ^ "A Simply Nailogical Retrospective In Honor of Her New Brand, Holo Taco". Study Breaks. 2019-07-18. Retrieved 2021-12-08.
  6. ^ Rotenberg, Cristine [@nailogical] (2020-10-18). "Thank you guys for yesterdays birthday wishes..." (Tweet). Retrieved 2020-12-03 – via Twitter.
  7. ^ Rotenberg, Cristine [@nailogical] (2018-10-17). "Happy 30th birthday to me who else would like to cut my face | This tweet was made in 2018 when she was thirty therefore it follows that she was born in 1988" (Tweet) – via Twitter.
  8. ^ Dhopade, Prajakta (2019-04-15). "The Canadian YouTube star with a day job at the federal government". MacLean's. Retrieved 2019-12-10.
  9. ^ Oxman, Steven (2002-08-15). "Charms for the Easy Life". Variety. Retrieved 2020-12-03.
  10. ^ a b Dhopade, Prajakta (2019-04-15). "Simply Nailogical: The Canadian YouTube star with a day job at the federal government". www.macleans.ca. Retrieved 2020-07-25.
  11. ^ "Here's Why Simply Nailogical, With 7 Million Subscribers, Still Maintains Day Job At Canadian Government". Tubefilter. 2019-04-17. Retrieved 2021-12-07.
  12. ^ "These internet-famous women told us how they balance their online and real-life jobs". www.vice.com. Retrieved 2021-12-08.
  13. ^ Peterson, Ashley (July 18, 2019). "A Simply Nailogical Retrospective In Honor Of Her New Brand, Holo Taco". Study Breaks. Retrieved October 25, 2021.
  14. ^ a b "Simply Nailogical". Simply Nailogical. June 5, 2016. Retrieved October 25, 2021.
  15. ^ Denton-Hurst, Tembe. "Exploding Nail Polish Remover Exists, And No You Shouldn't Try It". Nylon. Retrieved 2021-01-06.
  16. ^ "'Holosexuales', la obsesión por los colores brillantes conquista YouTube". ELMUNDO (in Spanish). 2017-02-18. Retrieved 2021-01-06.
  17. ^ "Simply Nailogical gave herself holographic TEETH". Revelist.com. Retrieved 2021-01-06.
  18. ^ "About". Holo Taco. Retrieved 2021-01-06.
  19. ^ Georgakopoulou, Alexandra; Iversen, Stefan; Stage, Carsten (2020). Quantified Storytelling: A Narrative Analysis of Metrics on Social Media. Springer Nature. p. 2. ISBN 978-3-030-48074-5.
  20. ^ Mooney, Paula (July 24, 2016). "The '100 Coats' Challenge Goes From Nail Polish To Eyeliner To Lipstick and Beyond". Inquisitr. Retrieved August 2, 2017.
  21. ^ Blewett, Taylor (2020-04-28). "Popular Ottawa YouTuber featured in collab with Dr. Njoo for COVID-19 Q&A". Ottawa Citizen. Retrieved 2020-07-26.
  22. ^ "Canada's top 10 influencers have a following more than four times Canada's population". Victoria News. 2019-05-21. Retrieved 2021-01-06.
  23. ^ "These Nail Art Tutorials Are So Mesmerizing, You'll Be Watching Them For Hours". J-14. July 27, 2017. Retrieved August 2, 2017.
  24. ^ Bines, Ari (2020-03-26). "This YouTuber's holographic nail polish line is like a galaxy in a bottle". AOL.com. Retrieved 2020-07-26.
  25. ^ Weiss, Geoff (2019-07-08). "Simply Nailogical Launches 'Holo Taco' Nail Polish Brand, Selling Out In 2 Hours". www.tubefilter.com. Retrieved 2020-07-26.
  26. ^ Peterson, Ashley (2019-07-18). "A Simply Nailogical Retrospective In Honor of Her New Brand, Holo Taco". Study Breaks. Retrieved 2020-07-26.
  27. ^ "A Simply Nailogical Retrospective In Honor of Her New Brand, Holo Taco". Study Breaks. 2019-07-18. Retrieved 2021-12-09.
  28. ^ "A Simply Nailogical Retrospective In Honor of Her New Brand, Holo Taco". Study Breaks. 2019-07-18. Retrieved 2021-12-09.
  29. ^ LACQUER, F.U.N. "Simplynailogical Collection | F.U.N LACQUER". www.funlacquer.com. Retrieved 2018-04-30.
  30. ^ "Nail Guru -- And Education Advocate -- Simply Nailogical Is Hosting Another Tuition Giveaway". Tubefilter. 2018-09-12. Retrieved 2021-12-14.
  31. ^ Allen, Shawn (2021-10-25). "Ottawa Youtuber Simply Nailogical Unveils Carleton University Scholarship". 95.7 ELMNT FM Ottawa. Retrieved 2021-11-09.
  32. ^ "Why He Won't Propose Marriage - YouTube". www.youtube.com. Retrieved 2020-12-03.
  33. ^ Mah, Alison (2019-10-16). "Two Ottawa YouTubers up for prestigious Streamy Awards". Ottawa Citizen. Retrieved 2020-07-26.

External links[]

Retrieved from ""