Singapore Promising Brand Award

This article does not cite any sources. Please help by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources:  –  ·  ·  · scholar · JSTOR (December 2017) (Learn how and when to remove this template message)

The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.

Judging criteria[]

A point system is used to access entries over five broad criteria, broken down as follows:

• Brand strategy / identity
• Brand culture
• Integrated brand communications
• Brand equity
• Brand performance

External links[]

• Singapore Prestige Brand Award homepage