Smart Eye

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Smart Eye AB
TypeLimited Liability Company
IndustryHardware and Software Development
Artificial Intelligence
Founded1999 [1]
HeadquartersGothenburg, Sweden
Key people
Martin Krantz (Founder and CEO)[2]
Rana el Kaliouby (Deputy CEO)[3]
ProductsEye Tracking products for research
Licensing of Eye Tracking software for embedded integration
Number of employees
102 [4]
Websitewww.smarteye.se

Smart Eye AB, is a publicly traded Swedish technology company, located in Gothenburg, that develops and sells products for machine vision system development and the automotive application of eye tracking.[5][6][7] Eye tracking systems use digital cameras to track the movement of the eyes and gaze direction in real time. Smart Eye’s technology is used in driver monitoring systems (DMSs).[5]

Smart Eye's products are sold directly and through resellers and its partners worldwide. The company is made up of three business segments: Automotive Solutions, Research Instruments, and Applied AI Systems.[5] Smart Eye also operates in the United States, China, and Japan.[8]

Smart Eye is publicly traded under SEYE.ST.[5][9]

History[]

Smart Eye AB was founded in 1999 as a tech startup with a goal to provide real-time and completely non-invasive eye tracking.[5][10] The company's first customer was Saab Automobile.[5]

2001 – Release of Smart Eye Pro, a system with flexible camera configuration[11]
2005 – Release of AntiSleep, a mono camera system built on cost efficient hardware for automotive use[12]
2009 – Embedded AntiSleep, complete integrated mono camera automotive grade system running on BlackFin DSP
2012 – DR 120, dual camera eye tracker integrated in a computer monitor [13]
2013 – Fully automatic initialization for Smart Eye Pro [14]
2014 – Release of Blackbird, a reference system for the automotive industry
2015 – Release of Aurora, a removable, high-precision screen metering system
2016 – IPO at First North Nasdaq OMX Stockholm
2017 – Release of Smart AI, a platform for multimodal In-Car Artificial Intelligence

In 2021, Smart Eye's automotive segment made up 63 percent of the company's revenue.[5]

Acquisitions[]

In May 2021, Smart Eye acquired Affectiva, an emotion-detection software company, for $73.5 million.[8] In November 2021, Smart Eye acquired iMotions, a human behavior software company.[15][7]

References[]

  1. ^ "Smart Eye Stock: The Business of Tracking Eye Movements". 23 September 2021.
  2. ^ "Smart Eye's latest acquisition points to consolidation among driver monitoring system suppliers". Social.techcrunch.com. Retrieved 8 December 2021.
  3. ^ "Smart Eye Deputy CEO Rana el Kaliouby talks automotive AI". Abcnews.go.com. Retrieved 8 December 2021.
  4. ^ http://www.corp.smarteye.se/media/1267/smart-eye-annual-report-2020.pdf[bare URL PDF]
  5. ^ a b c d e f g "Smart Eye Stock: The Business of Tracking Eye Movements". Nanalyze. 2021-09-23. Retrieved 2021-10-30.
  6. ^ "SE9.MU - Smart Eye AB (publ) Profile". Reuters.comundefined. Retrieved 2021-10-30.
  7. ^ a b "Smart Eye's latest acquisition points to consolidation among driver monitoring system suppliers". TechCrunch. Retrieved 2021-11-28.
  8. ^ a b "Emotion-detection software startup Affectiva acquired for $73.5M". Social.techcrunch.com. Retrieved 2021-11-28.
  9. ^ Reuters Editorial. "SEYE.ST - Smart Eye AB (publ) Profile | Reuters". www.reuters.comundefined. Retrieved 2022-01-29.
  10. ^ Hanson, Dana (2021-06-09). "20 Things You Didn't Know About Smart Eye". Money Inc. Retrieved 2021-11-15.
  11. ^ Advances in Human Aspects of Aviation, p. 195, at Google Books
  12. ^ "Archived copy" (PDF). drivingassessment.uiowa.edu. Archived from the original (PDF) on 18 October 2013. Retrieved 25 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  13. ^ "Smart Eye eye tracking system". Egi.com. Retrieved 2015-06-07.
  14. ^ "Home - Smart Eye". Smarteye.se. Retrieved 2015-06-07.
  15. ^ Dooley, Roger. "Consumer Neuroscience Firms Smart Eye And IMotions Combine". Forbes.com. Retrieved 2021-11-28.
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