Smeet

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Smeet
Developer(s)	Smeet Communications GmbH
Publisher(s)	Smeet Communications GmbH
Platform(s)	Browser App
Release	2007 2008 2008 2009 2009 2010 2010 2010 2010 2011 2017 2020
Genre(s)	Social game
Mode(s)	Multiplayer

Smeet is a browser-based video game where members use a 2D avatar to move in the virtual environment. It was developed by Smeet Communications GmbH and is based in Berlin, Germany. Smeet creates virtual worlds in which people can meet and interact with their avatars.

History[]

In January 2011, Smeet had reached around 6 million subscribers and was translated into about 8 different languages.^[1]

Gameplay[]

Users can create and customize their own profiles and avatars, earn “Fame Points” via a variety of activities, and progress to higher levels. With increasing numbers of Fame Points and levels, users gain a higher social status and receive additional content.^[2]

Users can choose from a range of themed quizzes and mini games or complete tasks and games, generating Fame Points through the levelling system. They can also buy pets, plants or fantasy creatures and feed and water them, causing them to grow over time.^[3]

Smeet operates without any download and is accessible directly in any browser that supports Flash.^[4]

Partnership and projects[]

Smeet has numerous partner projects with brands including RTL (Bertelsmann),^[5] Endemol,^[6] and Bravo.^[7][8] Smeet also enables a social viewing feature via the integration of videos with user generated content. The videos are mainly streamed from video-sharing websites such as YouTube, but there have also been partnerships with national television channels.

References[]