So, What's Your Price?

So, What's Your Price?
So, What's Your Price?
Directed by	Olallo Rubio
Written by	Olallo Rubio
Produced by	Antonio Reyes; Lynn Fainchtein
Cinematography	Jose Casillas
Edited by	Olallo Rubio; Erich Martino; Alexis Navarrete
Music by	Javier Umpierrez
Distributed by	Film House
Release date	May 18, 2007;
Running time	98 minutes
Countries	Mexico; United States
Languages	English; Spanish

So, What's Your Price? (Spanish: ¿Y tú cuánto cuestas?) is a 2007 documentary directed by Olallo Rubio about media, power, and the consumer culture in Mexico and United States. It debuted in Mexico on May 18, 2007, and had several screenings on the United States, the DVD version was released on October 16, 2007.

Production[]

Originally, the idea was that Olallo Rubio direct a documentary, so it could be sold as a straight to DVD film, while the money earned would go to the finance of This Is Not A Movie, another project of Olallo. Eventually, the project got bigger and it was called So, What's Your Price, using the budget of $100,000. The film was shot in the streets of New York and Mexico City. The film was first screened at a film festival in Guadalajara. In April 2007, it was announced that the film was going to be released May 18, 2007 in Mexico City. The film enjoyed positive reviews, so it was released in different places in Mexico. In July 2007, it was screened in New York with very positive reviews, and in October 2007 it was released on DVD.

Plot[]

The film is about the differences between the United States and Mexico, with different opinions by people on the street, or sellers. It talks about drugs, money, the human body, the price of living, and how people see each other.

Release[]

On October 16, 2007 the DVD was released in a 2-disc special edition, with several extras, which included, two audio commentaries by the director, one in Spanish and one in English, the making of documentary called A Film For Sale, a podcast that includes fragments of interviews on the radio with the director, an interview with , the trailers, and a photo gallery.

External links[]

¿Y tú cuánto cuestas? at IMDb

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