Sock It To Me (clothing company)

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Sock It To Me
IndustryApparel
Founded2004 in Portland, Oregon, United States
FounderCarrie Atkinson
Headquarters
Milwaukie, Oregon
,
United States
OwnerCarrie Atkinson
Websitewww.sockittome.com

Sock It To Me is a company which sells socks and other apparel. It was founded in 2004, and is based in Milwaukie, Oregon. Its motto is "Be Awesome, Wear Awesome."[1]

History[]

Sock It To Me was founded by Carrie Atkinson in Portland, Oregon.[2] After graduating college, Atkinson had spent two years considering various career options before deciding to start her own company.[3] During a year in which she had taught English in South Korea, she had been impressed by the colorful, well-made socks that her students wore, and she launched her enterprise by importing them.[3] After revisiting South Korea and bringing back some samples, she sold her first socks at the Portland Saturday Market.[3][4] Eventually, she began designing her own styles and working with manufacturers in South Korea to create them.[3] In 2005, she visited a few trade shows and began selling the socks wholesale.[3]

In 2012, Atkinson hired Michelle Walker, a former PepsiCo marketing executive, to be the CEO of Sock It To Me.[3][5] In 2015, the company moved its headquarters from Southeast Portland to Milwaukie, Oregon, and released its first underwear line.[5] In 2018, Sock It To Me was one of the fastest-growing companies in Portland.[6]

During the covid-19 pandemic, Sock It To Me ran a sock drive for frontline healthcare workers and began producing reusable cloth masks.[4][7] They hold an annual "Design a Sock" contest.[8]

References[]

  1. ^ Satenstein, Liana (January 5, 2016). "Novelty Socks Are Fashion's Newest Necessity for 2016". Vogue. Retrieved 7 May 2021.
  2. ^ Bjorke, Christopher (September 13, 2019). "Faces of the List: Carrie Atkinson of Sock It To Me". Portland Business Journal. Retrieved 6 May 2021.
  3. ^ a b c d e f Mannepalli, Aswin (August 4, 2017). "How Online Sock Seller Sock It To Me Got Serious And Quadrupled Its Sales". Forbes. Retrieved 6 May 2021.
  4. ^ a b "From Socks to Reusable Face Masks: A Portland Business Pivots in the Wake of COVID-19". Willamette Week. June 16, 2020. Retrieved 6 May 2021.
  5. ^ a b Marum, Anna (September 30, 2015). "A Portland sock company wants to sell you bacon underwear". The Oregonian. Retrieved 7 May 2021.
  6. ^ Crino, Tim. "These Women-Led Companies Are Some of the Fastest-Growing in Portland, Oregon". Inc. Retrieved 7 May 2021.
  7. ^ "Portland-based sock company donates 330 pairs to healthcare workers". KATU News. April 28, 2020. Retrieved 7 May 2021.
  8. ^ House, Kelly (September 14, 2012). "Portland company Sock It to Me announces annual design-a-sock contest". Oregonian. Retrieved 7 May 2021.
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