Sofi Fahrman

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Sofi Fahrman

Sofi Margareta Fahrman (born July 20, 1979, in Stockholm) is a Swedish journalist and fashion reporter for the Aftonbladet newspaper. She runs and owns the blog Sofis Mode on the Aftonbladets official website, and publishes her own fashion magazine, , as a supplement to the Aftonbladet newspaper each week.[1] Fahrman also runs a blog called Sofis snapshots. Before starting Sofis mode she was a celebrity editor for Aftonbladets celebrity and entertainment magazine Klick!.[2] She currently resides in Stockholm.

Career[]

Fahrman worked for Elle magazine in Sweden for a few years and then went to work for Aftonbladet;[1] she has also worked for the editorial firm Loweforever. In 2006, she led the fashion television show on Kanal 5 in Sweden, which was later also broadcast on TV7.[3] In 2011, Sofi along with her sister hosted the television show Stylisterna (the stylists) on Kanal 5 Play. [3]

During 2007, she also hosted her own travelling television show on TV7 called , where she travelled to seven cities in the world.[2] In the show she guided the viewers to places where she usually shops and frequents, such as night clubs and restaurants.[2] The seven cities covered in the show were: New York City, Tokyo, London, Los Angeles, Copenhagen and Paris.[2]

Fahrman has also published two books: Elsas mode was released in stores in 2009; Elsas värld came out in 2010.[4] The books tell the story about a young fashion blogger who moves to Stockholm and becomes entangled in the high-life of Stureplan.[4]

Royal friendship[]

Fahrman's close friendship with the Swedish Princess Madeleine has been highly covered by Swedish media.[5] It was even rumoured that the Princess and Fahrman were living together in Fahrman's apartment in New York City, something later denied by Fahrman's own fashion magazine Sofis mode.[5]

Personal life[]

Sofi Fahrman is the older sister of Frida Fahrman, who is also fashion editor and reporter. She is divorced from Dutch businessman and they have a daughter named Lily, born on 18 May 2013. [1]

Bibliography[]

  • Elsas mode (2009)
  • Elsas värld (2010)

References[]

  1. ^ Jump up to: a b c "Sofis mode". Retrieved 23 April 2011.
  2. ^ Jump up to: a b c d "Glammigt reseprogram i TV7 med Sofi Fahrman". Archived from the original on March 19, 2012. Retrieved 23 April 2011.
  3. ^ Jump up to: a b "Fahrman-systrarna blir "Stylisterna"". Aftonbladet. Retrieved 23 April 2011.
  4. ^ Jump up to: a b "Sofi Fahrman debuterar med bok om ung modebloggerska i Stockholm". Retrieved 23 April 2011.
  5. ^ Jump up to: a b "Prinsessan Madeleine bor inte hos Sofi Fahrman". Archived from the original on May 15, 2010. Retrieved 23 April 2011.

External links[]

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