Sponsor (TV series)

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Sponsor
Sponsor (South Korean TV series).jpg
Promotional poster
Also known asDesire
Genre
Created byiHQ[1]
Written by
  • Han Hui-jeung
  • Lee Joo-hee
(formerly, Park Kye-Hyung)
Directed byLee Cheol (formerly, Kwak Ki-won)
Music byHong Seung-hyun (Fara Effect)
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producers
  • Park Jong-jin
  • Heo Hwan
  • Jeong Jin-yong
Producer
  • Choi Jae-Soon
Running time55 minute
Production companyVictory Contents[2]
DistributoriHQ
Release
Original networkiHQ Drama, MBN
Audio formatDolby Digital
Original releaseFebruary 23, 2022 (2022-02-23)
External links
Website

Sponsor (Korean: 스폰서; RR: Seuponseo)[3] is a South Korean television series starring Lee Ji-Hoon, Han Chae-Young, Ji Yi-soo and Koo Ja-Sung.[4][5] The drama is described as another Penthouse.[6] It was scheduled to premiere on iHQ on November 29, 2021 but postponed to February 2022 with a plan to simultaneous air on MBN along with iHQ.[7] It is now scheduled to premiere on MBN simultaneously with iHQ from February 23, 2022.[8]

Synopsis[]

A romance thriller between four men and women running like a runaway locomotive toward different desires, including success, revenge, children and love.

Cast[]

Main[]

Supporting[]

Older sister Hyun Seung Hun.
  • Kim Kang-hyun as Kang-hyun[10]
  • Park Geun-hyung as President Park[11]
  • Kim Jung-tae as David Park[11]
  • Lee Yoon-mi as Joo-ah , David Park's ex-wife and store representative.[12]
  • Han Seul[13]
  • Kim Hee-jung as Park Da-hye the younger sister of Park Da-som and an employee of the beauty product development team.[14]
  • Jang Min-kyu as Han Yu-min, Han Chae-rin's younger brother[15]
  • Jo Hyo-in as Joo Young-chan, ambitious model[16]

Special appearance[]

Production[]

Development[]

  • Originally, the series title was Desire, but the title was changed to Sponsor as the director was changed from PD Kwak Ki-won to PD Lee Cheol. The writer was also changed to Han Hui-Jeung.[18][19]
  • President Park Jong-jin told iHQ, “The series is very realistic because it is based on a true story.[20]
  • The drama is the first project of the new channel.

Viewership[]

Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[21]
Nationwide
1 February 23, 2022 1.2%
2 February 24, 2022 1.4%
3 March 2, 2022 1.1%
4 March 3, 2022 1.2%
5 March 10, 2022 1.2%
6 March 16, 2022 0.9%
7 March 17, 2022 0.9%
Average %
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References[]

  1. ^ "[단독] '스폰서' A작가, 이지훈 연락에 "오해했다, 죄송" 갑질 의혹 일단락 | 방송 : 네이트 연예". 모바일 네이트 뉴스 (in Korean). Retrieved November 14, 2021.
  2. ^ m.rpm9.com (November 12, 2021). "김강현, IHQ 개국 첫 드라마 '스폰서' 캐스팅…흥신소 사장 役 예정". RPM9.com - 자동차 매거진 (in Korean). Retrieved December 27, 2021.
  3. ^ "Desire (Korean Drama, 2021, 욕망)". HanCinema. Retrieved October 25, 2021.
  4. ^ "이지훈·한채영 IHQ 개국 드라마 '스폰서' 11월 29일 첫방송". 스타뉴스 (in Korean). October 25, 2021. Retrieved October 25, 2021.
  5. ^ "이지훈 한채영 '욕망' 측 "'스폰서'로 제목 변경, 연출자 교체"(공식입장)". October 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  6. ^ 조선일보 (May 20, 2021). "'개국' IHQ 그리고 '욕망', 제2의 tvN·제2의 펜트하우스 될 수 있을까 [종합]". 조선일보 (in Korean). Retrieved January 2, 2022.
  7. ^ Yoon Seong-Yeol (November 26, 2021). "'스폰서' 첫 방송 연기..내년 2월 MBN과 동시 편성 논의 [공식]" [The first broadcast of 'Sponsor' is postponed.. Discussion of simultaneous programming with MBN in February of next year [Official]]. Star News (in Korean). Naver. Retrieved November 26, 2021.
  8. ^ Jeong Seo-hee (January 11, 2022). "갑질 논란→편성 연기…시끌했던 '스폰서', 내달 23일 첫방" [Gapjil Controversy → Arrangement postponed... 'Sponsor', which was noisy, first aired on the 23rd of next month] (in Korean). SPOTV News. Retrieved January 11, 2022 – via Naver.
  9. ^ 기자, 안하나 Mbn스타. "김윤서 '욕망' 합류...이지훈-한채영과 호흡". n.news.naver.com (in Korean). Retrieved February 15, 2022.
  10. ^ Jeon Hyo-jin (November 16, 2021). "김강현, '스폰서' 출연" [Kang-Hyeon Kim to appear in 'Sponsor'] (in Korean). Sports Donga. Retrieved November 16, 2021 – via Naver.
  11. ^ a b Park So-yeon (August 31, 2021). "[방송소식] 박근형-김정태-이윤미, IHQ 드라마 '욕망' 합류" [[Broadcasting News] Park Geun-hyung, Kim Jeong-tae, and Lee Yoon-mi join the IHQ drama 'Desire']. Yonhap News (in Korean). Retrieved August 31, 2021 – via Naver.
  12. ^ Ahn Ha-na (February 22, 2022). "박근형-이윤미, 웃음이 끊이지 않는 화기애애한 분위기(스폰서)" [Park Geun-hyung and Lee Yoon-mi, a friendly atmosphere with constant laughter (sponsor)] (in Korean). MBN. Retrieved February 22, 2022 – via Naver.
  13. ^ Lim Eui-jeong (November 19, 2021). "한슬, 드라마 '스폰서' 신 스틸러로 등장..한채영과 호흡" [Han Seul appears as a new stealer in the drama 'Sponsor'... Breathing with Han Chae-young] (in Korean). Herald POP. Retrieved November 19, 2021 – via Naver.
  14. ^ Lee Seul-bi (February 9, 2022). "김희정, '스폰서' 출연…한채영과 호흡" [Kim Hee-jung to appear in 'Sponsor'... Breathing with Chaeyoung Han] (in Korean). Sports Donga. Retrieved February 9, 2022 – via Naver.
  15. ^ Ahn Byung-gil (February 11, 2022). "정민규, 드라마 '스폰서' 출연…한채영-이지훈과 호흡" [Jung Min-gyu to appear in the drama 'Sponsor'... Chaeyoung Han - Breathing with Jihoon Lee] (in Korean). Sports Kyunghyang. Retrieved February 11, 2022 – via Naver.
  16. ^ Ahn Byung-gil (February 16, 2022). "조효인, 드라마 '스폰서' 출연[공식]" [Jo Hyo-in to appear in the drama 'Sponsor' [Official]] (in Korean). Sports Kyunghyang. Retrieved February 16, 2022 – via Naver.
  17. ^ Choi Na-young (March 15, 2022). "박준금 '스폰서' 특별출연..매운맛 연기로 인물들 관계 헤집는다" [Park Joon-geum's special appearance in 'Sponsor' ..sweet relationship between characters with spicy acting] (in Korean). OSEN. Retrieved March 15, 2022 – via Naver.
  18. ^ "[단독]이지훈X한채영 '욕망'→'스폰서'로 제목 변경…연출자도 교체". 네이트 뉴스 (in Korean). Retrieved October 27, 2021.
  19. ^ NEWS, SPOTV (October 5, 2021). "[단독]이지훈X한채영 '욕망'→'스폰서'로 제목 변경…연출자도 교체". SPOTV NEWS (in Korean). Retrieved February 7, 2022.
  20. ^ "'욕망' 감독 "실화 기반이지만, 밝힐 수 없어"". hankyung.com (in Korean). May 20, 2021. Retrieved October 27, 2021.
  21. ^ "스폰서 : 시청률" [Sponsor: ratings]. Naver (in Korean). Retrieved March 10, 2022.

External links[]

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