SpotX

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SpotX

Type	Public (part of Magnite)
Industry	Advertising Technology
Founded	2007
Headquarters	Denver, Colorado, USA
Area served	190+ Countries
Key people	Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO)
Owner	Magnite, Inc. (100% stake)
Number of employees	400+
Website	www.spotx.tv

SpotX is a global video advertising and monetization platform.^[1], providing digital media owners with a solution that allows them to monetize their content with video advertising across desktop, mobile, and over-the-top (OTT) or connected TV (CTV) devices. Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households. ^[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.

History[]

SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.^[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).^[3][4]

In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.^[3] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.^[3] In 2010, SpotX launched its real-time bidding solution^[buzzword], which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.^[3]

In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million. ^[5]

In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website on a new domain, www.spotx.tv, a change which signaled a holistic way for media owners to manage video ad inventory across all video screens, including television, desktop, and mobile devices.

In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV. ^[3][6]

In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion. ^[3][7]

Awards[]

SpotX has received several awards, including:

• Digiday Worklife Awards: Most Dedicated to Employee Wellness - 2020 (citation)
• AdExchanger Programmatic Power Players - 2020 (citation)
• Best in Biz Awards Sales Executive of the Year: Mike Evans, SVP, Demand Facilitation - 2020 (citation)
• Cynopsis Top Women in Media: Kelly McMahon, SVP, Global Operations - 2020 (citation)
• Digiday Technology Awards: Best Sell-Side Programmatic Platform - 2020 (citation)
• Crain's New York Business Best Places to Work in New York - 2020 (citation)
• Bronze Stevie Award: Female Executive of the Year - Kristen Williams, VP, Strategic Partnerships - 2020 (citation)
• Adweek Reader's Choice Best of Tech Awards - 2019 (citation)
• Cynopsis Digital It List Honoree - Sean Buckley, COO - 2019 (citation)
• Crain's New York Business Best Places to Work in New York - 2019 (citation)
• Bronze Stevie Award: Customer Service Department of the Year - 2019 (citation)
• Silver Stevie Award: Female Executive of the Year - Kelly McMahon, SVP, Global Operations - 2019 ([1])
• Digiday Worklife Awards - 2018 (citation)
• Crain's New York Business Best Places to Work in New York - 2018 (citation)
• Best in Biz Sales Executive of the Year: Sean Buckley - 2017 (citation)
• ExchangeWire Ad Tech Personality of the Year - Joanna Burton - 2017 (citation)
• Stevie Awards Maverick of the Year - Sean Buckley - 2017 (citation)
• Deloitte Technology Fast 500 - 2013 (citation)
• Ernst & Young Entrepreneur of the Year: Mike Shehan and Steve Swoboda - 2013 (citation)

References[]

External links[]

Official website