Standard Hotels

The original Standard on Sunset Boulevard, closed 2021

The Standard in Downtown Los Angeles

The Standard, High Line in Manhattan

The Standard, East Village

The Standard Hotels are a group of six boutique hotels in Los Angeles, New York City (Meatpacking District, East Village) , Miami Beach, London and Maldives. The hotels are operated by Standard International Management. A seventh property in Hollywood, the original hotel in the chain, closed in 2021.

History[]

The first Standard Hotel, The Standard, Hollywood, opened on the Sunset Strip in 1999 in West Hollywood, California.^[1] It was developed by Andre Balazs Properties. The structure was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky and James Iha.

In 2002, a twelve-story, marble-clad building formerly known as Superior Oil Company Building (completed in 1956) was converted into The Standard, Downtown LA.^[2] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a roof-top pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places.

In 2006, The Standard Hotels expanded to Miami Beach, where they opened The Standard Spa, Miami Beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel.

In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard, High Line. It was the first time the brand built a property from the ground up, rather than renovating an older space. The design was the work of the Ennead Architects.

In 2011, Andre Balazs properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village.

In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International.^[3]

In July 2019, a property in London opened.^[4]

On November 1, 2019, a property in Maldives opened.^[5]

On January 22, 2021, The Standard Hollywood closed permanently, due to a 2019 increase in the lease price on the hotel and the economic impact of the COVID-19 pandemic.^[6]

Locations[]

• The Standard, Downtown LA, formerly the Superior Oil Company Building - 2002
• The Standard Spa, Miami Beach (Miami Beach, Florida), a holistic and hydrotherapy spa hotel on Biscayne Bay - 2006
• The Standard, High Line (New York City), straddling the High Line in the Meatpacking District of Manhattan - 2008
• The Standard, East Village (New York City), formerly the Cooper Square Hotel - 2011
• The Standard, London - 2019
• The Standard, Maldives - 2019
• The Standard, Hua Hin - 2021
• The Standard, Bangkok - 2022
• The Standard, Melbourne - 2023
• The Standard, Singapore - 2023
• The Standard, Lisbon - 2024
• The Standard, Brussels - 2025

Former locations[]

• The Standard Hollywood in West Hollywood - 1999-2021

References[]

Notes

Bibliography

• Farr, Louise (March 1999), "Setting the Standard: Well before its opening, the Standard is already attracting the young and trendy", W Magazine, pp. Volume 28 Issue 3
• Tyrnauer, Matt (February 1999), "Hop on the High Line", Vanity Fair
• Tyrnauer, Matt (March 1999), "Hotel California: The Standard, Andre Balazs' newest hotel, is designed to lure the young and restless by marrying the chi with cheap and past with future", Vanity Fair, pp. 102, 104, 110
• Verbila, S. Irene (September 19, 1999), "Hip on the strip", Los Angeles Times Magazine, p. 34

External links[]

Wikimedia Commons has media related to Standard Hotels.

• Standard Hotel website