Stanford Persuasive Technology Lab

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The Stanford Persuasive Technology Lab (now the Behavior Design Lab) performs research into computers as persuasive technologies. It is part of H-STAR, the and housed in .

Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."

See also[]

• B.J. Fogg
• Stanford Web Credibility Project

External links[]

• Captology - The Stanford Behavior Design Lab, formerly the Persuasive Technology Lab
• Human Sciences and Technologies Advanced Research Institute

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