Stealth ownership
Stealth ownership occurs when a larger corporation purchases a smaller enterprise but maintains the packaging and advertising strategies of that smaller company.[1] It is common for the purchaser not to disclose that it owns the smaller company in hopes of maintaining the acquired company's image.[1] This phenomenon is very common within the organic movement and is considered part of the movement that began in the late 1990s.[1]
References[]
Categories:
- Corporate subsidiaries
- Organic food
- Business term stubs
- Brand management