Stylist (magazine)

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Stylist
Stylist (magazine) issue 54 cover.jpg
FrequencyWeekly
Total circulation
(January – June 2019)		404,392[1]
First issue7 October 2009 (2009-10-07)
CompanyThe Stylist Group
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitestylist.co.uk

Stylist is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a weekly digital edition and a monthly print edition, both of which are available via subscriptions.[2]

Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by Shortlist Media Ltd,[3] and after the closure of the print edition of ShortList, 'Shortlist Media Ltd' rebranded as 'The Stylist Group'.[4]

Audience and content[]

Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news.[3] The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.[5]

Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist X González and classicist Mary Beard.[6] Stylist has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers.[7]

The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent.[6]

Stylist magazine has an average distribution of 424,107 copies per week.[8]

Stylist hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London-based sessions.[9]

Distribution and expansion[]

Stylist is distributed free every Wednesday in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms.[3] It is also available by subscription, on Apple News and via the app.[10]

In September 2010 Stylist launched its website, the online home of Stylist Magazine, featuring all of the latest lifestyle, fashion, beauty, travel, wellness & entertainment news, all through a feminist lens.

In April 2019 Stylist launched Stylist Loves, a daily email covering fashion, beauty, current affairs and work advice.[11]

In April 2013, Stylist launched a weekly edition in France, in a joint venture between Groupe Marie Claire and Shortlist Media. The magazine is distributed free every Thursday in nine cities including Paris, Lyon, Marseille, Aix‐en‐Provence, Toulouse, Bordeaux, Nantes, Lille and Strasbourg.[12]

Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand.[13]

During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown.[14]

Subscription products[]

In early 2021 Stylist launched a paid content fitness platform Training Club, offering 1 and 12 month subscription options. It offers various training plans at beginner, intermediate and expert levels.

An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic. It offers 3, 6 and 12 month subscription options.

Awards[]

Awards include:

  • Launch of the Year 2010, BSME[15]
  • Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards[16]
  • New Product of the Year 2010, Growing Business Awards[17]
  • Brand of 2010, Brand Republic[18]
  • Winner of Johnson & Johnson Best Weekly Beauty Journalist[19]

References[]

  1. ^ "Stylist". ABC. 2019. Retrieved 14 October 2019.
  2. ^ Shortlist’s free women’s weekly launches, Marketing Week
  3. ^ Jump up to: a b c Stylist revealed as ShortList's brand for women's free mag, Media Week
  4. ^ ShortList shuts in print as publisher rebrands as The Stylist Group
  5. ^ Stylist magazine storms on to free title scene, PR Week
  6. ^ Jump up to: a b Stylist magazine celebrates first year's worth of covers, Campaign Live
  7. ^ Stylist lines up Quentin Blake as new cover star, guardian.co.uk
  8. ^ Mag ABCs: Cosmopolitan and Glamour suffer sales falls, Press Gazette
  9. ^ Stylist launches website with daily content, Campaign Live
  10. ^ Stylist Magazine, Newstand
  11. ^ Need to Know: Emerald Street, Gorkanapr
  12. ^ Shortlist Media to launch French edition of Stylist
  13. ^ Popular tablet edition of Stylist magazine scrapped after closure of Apple Newsstand leaves it 'high and dry'
  14. ^ Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette. Retrieved 21 April 2020.
  15. ^ BSME Awards 2010
  16. ^ Women of the Future Awards 2010
  17. ^ Growing Business Awards 2010
  18. ^ Brand of 2010, Brand Republic
  19. ^ Johnson & Johnson Beauty Care Awards 2010
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