Subor

Subor Culture Development Co., Ltd.
Subor Culture Development Co., Ltd.
Simplified Chinese	小霸王文化发展有限公司
Traditional Chinese	小霸王文化發展有限公司
Literal meaning	Little Emperor/Tyrant Culture Development Company, Limited
Hanyu Pinyin
Transcriptions
Standard Mandarin
Hanyu Pinyin	Xiǎo Bàwáng Wénhuà Fāzhǎn Yǒuxiàngōngsī

Subor Culture Development Co., Ltd. is a Chinese electronics company. Its headquarters are in Xiqu Subdistrict, Zhongshan, Guangdong.^[1]

Subor was known for making a clone of the Famicom (Nintendo Entertainment System), known as the Subor Video Game System, a.k.a. Xiǎo Bàwáng (Chinese: 小霸王; lit. 'Little Emperor or Little Tyrant').^[2] As some parents were loath to buy devices for purely recreational reasons, the device was called educational. Jackie Chan became a spokesperson for the company.^[3]

The console was popular in the 1980s and 1990s. It was impacted by a ban on console games from 2000 to 2015.^[4] The company later specialized in other electronic products such as dictionaries but later debuted a new video game system, the Subor Z+, in 2018. It also invested money into virtual reality devices.^[4] Karen Chiu stated in 2019 that Chinese people who played video games as children had nostalgia for the Subor Video Game System comparable to such in Western countries for the actual consoles.^[2]

The company went bankrupt in 2020 as per the Zhongshan Intermediate People's Court, and authorities barred Feng Baolun, the legal representative of the company, from commerce deemed "high consumption" including commercial air travel and staying in a hotel deemed to be upscale due to Feng being labeled a "discredited" person.^[4]

References[]

^ "联系我们". Subor. Retrieved 2021-05-03. 中山市小霸王管理办公室 [...] 地址：广东省中山市西区沙朗金昌工业路17号
^ ^a ^b Chiu, Karen (2019-05-13). "This is the console Chinese gamers remember most fondly". South China Morning Post. Retrieved 2021-05-03. Let’s play a little guessing game. [...] which bears a striking resemblance to the classic Nintendo console.
^ Zou, Zeus (2020-11-09). "Kapital Koopas: Knock-Off NES Empire Falls, Pokémon Film Gets China Release". The Beijinger. Retrieved 2021-05-03.
^ ^a ^b ^c Chiu, Karen (2020-11-09). "Bootleg gaming console maker Subor faces bankruptcy as frontman barred from air travel". South China Morning Post. Retrieved 2021-05-03.

External links[]

Official website (in Chinese)

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[1] "联系我们". Subor. Retrieved 2021-05-03. 中山市小霸王管理办公室 [...] 地址：广东省中山市西区沙朗金昌工业路17号

[Chiufond-2] Chiu, Karen (2019-05-13). "This is the console Chinese gamers remember most fondly". South China Morning Post. Retrieved 2021-05-03. Let’s play a little guessing game. [...] which bears a striking resemblance to the classic Nintendo console.

[3] Zou, Zeus (2020-11-09). "Kapital Koopas: Knock-Off NES Empire Falls, Pokémon Film Gets China Release". The Beijinger. Retrieved 2021-05-03.

[Chiubank-4] Chiu, Karen (2020-11-09). "Bootleg gaming console maker Subor faces bankruptcy as frontman barred from air travel". South China Morning Post. Retrieved 2021-05-03.

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