Suguna Foods

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Suguna Foods Private Limited
TypePrivate
IndustryPoultry farming
Founded1984
FounderB Soundararajan
G B Sundararajan
HeadquartersUdumalpet, Tamil Nadu, India
Area served
India
Key people
B Soundararajan (Chairman)
G B Sundararajan (MD)
ProductsChicken meat, Chicken eggs
RevenueIncrease₹91 billion (US$1.2 billion) (2019–2020)[1]
Decrease ₹1.8 billion (US$24 million) (2019-2020)[2]
Number of employees
8000
Websitewww.sugunafoods.co.in

Suguna Foods Private Limited is a billion-dollar Indian multinational food products company headquartered in Coimbatore, India. The company was started in 1984 and is involved in broiler farming, hatcheries, feed mills, processing plants, and vaccines manufacturing for poultry. It markets and exports broiler chicken, frozen chicken, chicken eggs, and is the largest poultry company in India.

History[]

Founders[]

Mr. B. Soundararajan and Mr. G. B. Sundararajan were the founders of Suguna Foods. They hail from a village near Udumalpet. Their parents were school teachers. They entered agriculture after successful completion of school. They were Agriculturalists, when they started cattle and poultry farms simultaneously.

1984–90[]

In 1984 they started a small poultry farm with a small investment of Rs 5000. In 1986 they started a poultry-related trading firm. In 1990 the situations around them demanded them to pioneer the concept of contract farming for the first time in India.

Contract farming[]

In this contract farming concept, the company provides chicks, feed, healthcare, and Technical support. The farmer's responsibility is to have a poultry shed and manage it effectively. So farmers are able to get secured regular income from Suguna.

1990s[]

From 1990 to 1997, the company grew gradually. In 1997, the company got first sizable turnover of 7 crores. Expanded their business all over Tamil Nadu and started professionalizing the company. At the end of 90's they got turnover of 100 crores.

2000[]

In 2000, the founders moved into the neighboring states of Karnataka and Andhra Pradesh. They found an ally in several state governments due to their objective to Energize Rural India. They overcame the opposition of the middlemen with the help of farmers and the respective state governments.

2000 – present[]

Over a period of 35 years, Suguna has gone from strength to strength and has become a Rs.8700 crore company that makes it India's No.1 broiler producer in India . Along the way, Suguna's pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. "Poultry Integration" introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India.

Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken.

With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets.

Today[when?], the company's brand Suguna Chicken is a household name in India. With its Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader in poultry products. Suguna Home Bites being the latest in its product range is a new category of home meal replacements .

In 2020, Suguna Foods has funded a $15 million contract with the Asian Development Bank (ADB) to maintain poultry agricultural production.[3]

Awards and recognition[]

  • In 1994 National Trade Excellence Award, Ministry for Power, Government of India
  • In 1995-2000 Best Performance Award, National Productivity Council, New Delhi
  • In 2007 Asian Livestock Industry Award, Malaysia
  • In 2010 Entrepreneur of the year, TiE, Chennai
  • In 2011 Asian Poultry Personality, International poultry Production, Bangkok
  • In 2012 Green Ambassador Award, Rotary International
  • In 2012 Entrepreneur of the year- India
  • In 2012 "Consumer Products" Ernst & Young
  • In 2012 National Entrepreneurship and Quality Assurance award, National Association of Public Health Veterinarians
  • In 2012 "Agriculture Leadership Award", Agriculture Today

References[]

  1. ^ "Suguna foods:About us". Retrieved 28 March 2015.
  2. ^ https://www.icra.in/Rationale/ShowRationaleReport?Id=80277#:~:text=In%20FY2019%20Prov.%2C%20SFPL%20reported,an%20operating%20income%20of%20Rs. {{cite web}}: Missing or empty |title= (help)
  3. ^ "Suguna Foods inks $15 Mn deal with ADB to sustain poultry farming operations". AgroSpectrum. 15 September 2020. Retrieved 11 February 2021.{{cite web}}: CS1 maint: url-status (link)

External links[]

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