Supermarket Sweep

Supermarket Sweep
Genre	Game show
Created by	Al Howard
Directed by	Lloyd Gross (1965–67) Peter Molnár (1965–67) Chris Darley (1990–95, 2000–03) J. Rupert Thompson (2020–)
Presented by	Bill Malone David Ruprecht Leslie Jones
Narrated by	Wally King Richard Hayes Johnny Gilbert Randy West Tahir Moore
Theme music composer	The Dave Brubeck Quartet & Score Productions (1965–67) Christopher Rhyne (1990–95, 2000–03) Hurby Azor (2020–)
Opening theme	"Supermarket Sweep Theme" (1965–67, 1990–95, 2000–03) "Push It" by Salt-N-Pepa (2020–)
Country of origin	United States
No. of seasons	5 (Lifetime) 3 (PAX) 2 (ABC Primetime)
No. of episodes	1,111 (Lifetime/PAX) 19 (ABC Primetime)
Production
Executive producers	Leonard Stern (1965–67) Al Howard (1990–95, 2000–03) Leslie Jones (2020–) Hunter Seidman (2020–21) Jennifer Mullin (2020–21) Alycia Rossiter (2020–21) Wes Kauble (2020–21) Vincent Rubino (2021)[1] Lenny Marcus (2021)[1]
Producers	Jerome Schnur (1965–67) Joel Stein (1990–95) Mark Maxwell-Smith (2000) Jim Rossi (2001–03) Rosemarie DiSalvo (2020–21) Todd Lepre (2021)[1]
Production locations	Food Fair (1965–67) Hollywood Center Studios, Hollywood, California (1990–95) Santa Clarita Studios, Santa Clarita, California (2000) NBC Studios, Burbank, California (2000–03) Barker Hangar, Santa Monica Airport, Santa Monica, California (2020–)
Running time	22–26 minutes (1965–2003) 42–46 minutes (2020–)
Production companies	Talent Associates (1965–67) Al Howard Productions (1990–95, 2000–03) Fremantle (2020–)
Distributor	Fremantle (2017–present)
Release
Original network	ABC (1965–67; 2020–) Lifetime (1990–95) PAX TV (2000–03)
Original release	December 20, 1965 (1965-12-20) – present

Supermarket Sweep is an American television game show. The format combines an ordinary team-based quiz show with the novel concept of a live, timed race through a supermarket. In the timed race, cameras follow the teams with shopping carts through a large vacated supermarket with several aisles; the value of items thrown into the cart determine the winning team. The original show was broadcast on ABC from December 20, 1965 to July 14, 1967.^[2] Revivals aired on Lifetime from February 5, 1990 to June 16, 1995 (with reruns until August 14, 1998, and on PAX TV from April 5, 1999 to March 31, 2000), and later from April 3, 2000 to May 23, 2003, with reruns airing until March 26, 2004. Another ongoing revival of the show premiered on October 18, 2020, also on ABC.^[3]

The 1960s Supermarket Sweep was broadcast from Food Fair supermarkets, mostly around New York City. For the Lifetime version, a mock supermarket was created at Hollywood Center Studios. It was modeled after a Hughes Family Market (which was later merged into the Ralphs chain in 1998). The first season of the PAX version was taped at Santa Clarita Studios in Santa Clarita, California. Beginning on November 20, 2000, the show moved to NBC Studios, with that series' set modeled after a Unified Western Market. The 2020 revival is filmed at the Barker Hangar at Santa Monica Airport.^[4]

The host for the 1960s version was Bill Malone. The announcers were Wally King from 1965 to 1966 and Richard Hayes from 1966 to 1967. The host for the Lifetime and PAX versions was David Ruprecht. The announcer was Johnny Gilbert from 1990 to 1995 and again from April to June 2000, with Randy West taking over for Gilbert in July 2000 and continuing for the rest of the series. The 2020 version is hosted by Leslie Jones.

Gameplay[]

1965–1967[]

Three teams competed. Each team began with a base time of 1 minute and 30 seconds. In the first round of the game, one contestant from each team was shown a grocery item and asked to guess its retail price. The team who came the closest won the item and an additional 15 seconds were added to their time. Four items were shown.

In the second round of the game, the contestant from each team who did not play the first round went on a shopping spree through the market, using the time accumulated. Bonus items worth $10 to $100 were also spread throughout the store. All teams kept every item they picked up, with the team with the highest total in groceries, bonus prizes and other items winning the right to return to the show and play in the next game. Teams remained on the show until they were defeated or until they reached the winnings cap of $20,000.

1990–2003, 2020–present[]

The gameplay of the Lifetime/PAX version of Supermarket Sweep consisted of three segments: the question round, the Big Sweep, and the Bonus Sweep. The game was played between three teams of two related individuals, such as a parent and child, spouses, siblings, or best friends, initially called to play by an object they were holding (in the studio audience for the Lifetime version's entire run and the first season of the PAX version, backstage for the final 2 seasons of the PAX version). In the 2020 version, contestants begin the show onstage, with each having a nickname (for example, the first episode had competing teams named Team Sugar, Team Biscuits and Team Wings). Beginning with the Big Sweep, the team members would put on sweatshirts of the same color, with each team ranked depending on how much time they earned in the question rounds. In the first 4 seasons, the sweatshirt colors for teams 1, 2, and 3 were light blue, red, and yellow, respectively; the sweatshirt colors of teams 1 and 2 were swapped beginning in Season 5.

Three new pairs of contestants appeared in each episode. Some contestants on earlier episodes later appeared in various tournaments.

The 2020 revival largely uses the same format as the 1990 version.^[4] Each hour-long episode consists of two complete games, with three new teams per game.

Question rounds[]

Former logo, used during the 2000–03 Pax TV version; it is based on the designs used for the Lifetime version from 1993 to 1995.

Similar to the original version, all three teams started with a base time of 1 minute and 30 seconds. For the 2020 revival, the base time was increased to 2 minutes. Through a series of three rounds, contestants were asked a series of questions, usually centered around knowledge of products found in a grocery store. Each correct answer added 10 seconds to a team's time bank. The first two question rounds were played by one team member, with team members swapping positions after the first round. Questions included identifying a product that was missing letters, determining the brand of a product via an edited picture, and identifying a product based on a series of facts. Occasionally, questions centered around pop culture, movies, or stories found in checkstand tabloids.

Other questions centered around identifying the price of an item. This was accomplished in several different ways; two popular methods included determining which item in a set of three did not fit the designated criteria (e.g. +/- $3), or which item was incorrectly priced. A mainstay in the second round gave contestants the opportunity to add 30 seconds to their time banks if all three contestants gave the correct answer.

Occasionally, the second question round was replaced with one of the following games:

• "30-Second Shootout" – Each team played this round individually. One member was given a list of words and had 30 seconds to get their partner to say as many of them as possible. The first letters of these words spelled out a brand or product name; if the partner could guess it, the team received 30 seconds of Sweep time. If the clue-giver said one of the target words, the team forfeited their turn. A variant of this game required one member to describe three particular brand names for their partner to guess (with their logos shown on-screen), with 10 seconds awarded for each correct solution.
• "Snack Attack Movie Game" – Three questions about movies worth 10 seconds each were asked. The contestant who answered the last of the three questions correctly earned the right to take a taste test of a food item in the market, correctly identifying the item earned that team a $50 bonus for the Big Sweep. If the contestant guessed right on a second chance (multiple choice at that point, and consisting of a maximum three choices), that team earned $25. On some episodes, the question related to the item only had two choices and only the correct choice earned the $50 bonus.

The final round was the "round robin" game, in which the members of each team alternated turns buzzing in to answer questions (typically six altogether) that awarded 10 seconds apiece. The most common format featured a brand or product name that had its letters scrambled. The emcee would then offer a maximum of three clues to help contestants zero in on the correct answer. On some episodes of the Lifetime version, an alternate format was used that omitted the word scramble; instead, the host would offer five clues.

Mini-Sweep[]

Beginning in the show's third season in 1991, a Mini-Sweep was played at the beginning of the first round. A toss-up question (usually a rhyming couplet) was asked with a particular product as the answer. The team that correctly answered the question earned 10 seconds, as well as a chance for one team member to run into the market to retrieve a package of that product marked with the show's logo. If the product was returned within 30 seconds, the team won $50 towards their Sweep total. The team won no bonus if the runner failed to find the marked package, returned it after time ran out, or returned an incorrect item or unmarked package. Originally, contestants were only required to bring back any one package of the item in question.

Beginning with the fourth season, the bonus was doubled to $100 if the product was brought back within 20 seconds. Starting with the fifth season, a second Mini-Sweep was added at the beginning of the second round; while this was later discontinued as a regular feature, it would be used during special weeks on the PAX version.

For the 2020 revival, the Mini-Sweep consists of a clue read to all three teams. Instead of buzzing-in, the teams discuss the clue and send one member apiece into the market to find the correct item. The first person to bring it back wins $250 and 10 seconds for their team.

Big Sweep[]

The "Big Sweep" was the chance for the teams to run throughout the supermarket and take products from the shelves with the seconds they had earned in the front game. One contestant from each team was designated as the "runner," with the job of collecting items in a shopping cart, and the teams were assigned numbers based on their accumulated time: 1 for the most, 2 for the second-most, 3 for the least.

The clock for the Big Sweep was set to the leading time, and it started when Team 1 was sent into the market. Teams 2 and 3 were sent in when the clock displayed their respective times. If any of the teams were tied, they were sent into the market at the same time.

A camera operator would follow each shopper throughout the Big Sweep. In each finished episode, the footage was spliced together to create one near-real-time highlight reel, and the announcer would add a play-by-play commentary to the reel, describing the items being placed in each contestant's cart.

At any time, runners could bring full carts back to their partners' checkout counters and exchange them for empty ones. With the exception of certain bonuses, items had to be in a team's cart (either the runner's current one, or a full one already delivered to the checkout) when time ran out in order to count toward their total.

The main rules for the Big Sweep were:

• Each runner could take no more than five of any one item.
• If an item was knocked off a shelf or otherwise upset or damaged, the runner who did so either had to replace the item on the shelf or put it in their cart, or take a $25 penalty for each item. Teams were also penalized $100 for running into supermarket displays, cameramen or any other personnel, including opponents.
• Only the runners could be in the market; their partners were required to remain at the checkout counter behind a red restraining line and unload the groceries. The partners could cross the line only with permission from the producers, typically to pick up a dropped item or bonus or to take part in a bonus activity that required their participation.

The five-item limit was absent in the original ABC version of the show, but was added to prevent a team from overloading their carts with expensive items, such as poultry, laundry detergent or over-the-counter drugs.

In most episodes of the show's first season on Lifetime, costumed characters such as Frankenstein's monster, a gorilla, or a creature named Mr. Yuck ran through the aisles during the Sweep. If the character came near a contestant or vice versa, the contestant had to turn around and go in the other direction; if the contestant's cart hit the character, a penalty was also imposed. The characters were dropped after one season.

A variety of opportunities to earn additional cash were available during the Big Sweep. The one constant throughout the entire run of the second series was a group of giant "bonus" items (these included stuffed animals, advertising signs and inflatable displays) placed throughout the market in plain sight. Attached to each of these items was a peel-off sticker that concealed a value of either $50, $100 or $200. In 1993, at the start of Season 5, a fourth bonus value ($250, dubbed the "Super Bonus") was added. Episodes of the Twin Car Giveway tournament that took place at the start of the final Lifetime season had a $300 bonus (dubbed the "Super Super Bonus"), replacing the $50 bonus. Each runner could take only one bonus, and its value was added to the team's total only if it was returned to the checkout counter before time ran out.

Later in the Lifetime series, Supermarket Sweep began employing more ways for the teams to build up their sweep totals. The first such method employed was called the Shopping List, where teams could earn an extra $250 for bringing three specific grocery items back during the course of the Big Sweep ($500 in the 2020 version). Over the years, more variations on that theme would be used; for instance, the teams might be asked to fulfill a bread order or retrieve magazines.

Other ways for teams to earn money included:

• Searching through a bin of canned goods to find a marked can of a specific brand, announced by Ruprecht during the Big Sweep
• Finding a mystery product or movie, with the help of clues given by Ruprecht or a set of monitors in the aisles
• Retrieving a sack of empty cans for the partner to stack or crush
• Grinding a bag of coffee beans
• Weighing and bagging $1 worth of self-serve candy, as shown on a digital scale, with a 2-cent margin of error
• Making a sandwich using every ingredient on a table
• Finding a token by popping balloons or emptying bags of popcorn

The following bonuses were introduced in the 2020 version:

• Requesting an item from a staff member or placing an order, then waiting for it to be delivered or prepared
• Finding a "golden can" in a specified aisle announced on the loudspeaker
• Finding a cup tagged with the contestant's name at the in-store coffee bar
• A "Triple Bonus" item with three stickers concealing values of $100, $200, and $300; a team claiming this item may peel off one sticker at the end of the Big Sweep and receive its value

Teams received money for these tasks only if they were completed in the manner specified by the host before time ran out.

Once time expired, the runners had to stop whatever they were doing and return to the checkout counters. All of the products were scanned while the show took a final commercial break, and the grand totals of each team's takes were revealed when the show returned, beginning with Team 3, and ending with Team 1. Each team's groceries were tallied and any bonuses/penalties were applied to determine the final totals. The team with the highest score won their Big Sweep total in cash and advanced to the Bonus Sweep for a chance to win an additional $5,000. The other teams received parting gifts. Sweep totals included cents in the first season, but were subsequently rounded to the nearest dollar, with cents only used to break ties.

Bonus Sweep / Super Sweep[]

During Ruprecht's tenure as host, the bonus round was called the "Bonus Sweep." The winning team had 60 seconds to win $5,000 by finding three particular items in succession. Ruprecht read a clue to lead the team to the identity of the first item, and the clock started immediately afterward as the team ran into the market. The correct item was tagged with a large circular token bearing the show's logo and a clue for a second item to be found. This item in turn had a clue for a third item, which had a bundle of $5,000 in cash hidden behind it. In order to win, the team had to find all three items and have their hands on the money before time ran out. If they fell short, they received $200 for each item they had found.

Originally, if the team found the final product and the $5,000 before either of the other two, they automatically forfeited the bonus round. However, after the first two seasons, this was changed so that an overhead announcement was made reminding the team to find the first two products, then return to the third product and claim the cash.

For the 2020 revival, the bonus round is known as the "Super Sweep." In season one, the initial rules and time limit were the same as for the Bonus Sweep, but the prize for finding all three items was $25,000. Instead of a bundle of cash, the third item had a sealed envelope hidden behind it. The team had to decide whether to "cash out," ending the round and keeping the $25,000, or trade it for an additional 20 seconds on the clock to find a fourth item worth $50,000 and tagged with another envelope. If successful, they could either cash out or trade the money for another 15 seconds to find a fifth and final item, worth $100,000 and tagged with an oversized gold bill in that amount. If the team chose to continue the round after finding the third or fourth item, the clock restarted as soon as they opened the envelope containing the next clue.^[4] If time ran out at any point, the team won nothing beyond their Big Sweep total.

For season two, the team is given 90 seconds to find five items, each of which increases their Bonus Sweep winnings if found ($5,000, $10,000, $25,000, $50,000, and $100,000). If time runs out, the team wins the money for the last item found in addition to their Big Sweep total.

Revival[]

On October 13, 2017, it was announced that Fremantle had acquired the global rights to the format and that a revival of the show was in the works. Fremantle stated that the new incarnation of the show would incorporate "modern technology" into the program to reflect 21st-century shopping habits.^[5][6][7][8] On August 27, 2019, Deadline reported that Leslie Jones had signed on as the revival's host and executive producer. Several networks, including ABC, NBC, and Fox, as well as Netflix, were said to be interested in acquiring the revived series.^[9] On January 8, 2020, Deadline confirmed that ABC had picked up the series, with Jones as host.^[10] On June 17, 2020, it was announced that the series would premiere on October 18, 2020, and air on Sundays at 8:00 p.m.^[11][3] On May 13, 2021, the revival was renewed for a second season,^[12] which premiered on September 26, 2021.^[13]

Merchandise[]

A board game based on the original ABC version was manufactured by Milton Bradley in 1966.

A video slot machine based on the Lifetime/PAX version was released to North American casinos by WMS Gaming.

International versions[]

Legend:

  Currently airing

  No longer airing

Country	Name	Host(s)	TV station	Premiere	Finale
Arab League	El-Sawaq السواق	Ali Mahmoud	GEM TV	2019	present
Argentina	Sume y Lleve	Doris del Valle Emilio Disi	Canal 9	1987	1988
		Ana María Campoy Daniel Castex
	Clink Caja	Berugo Carámbula		1996	1997
	Súper Súper	José María Listorti		June 23, 2021	present
Australia	Supermarket Sweep Australia	Ian Turpie	Nine Network	February 10, 1992	February 4, 1994
Brazil	[pt]	[pt]	Band	August 30, 1993	June 8, 1998
			RecordTV	September 18, 2000	January 2001
Belgium	Iedereen Beroemd De winkelkarquiz	Frederic van Landeghem (Votum)	Één	2012	2012
Canada	Supermarket Sweep (English)[14]	Tino Monte	Syndication	September 13, 1993	September 15, 1995
			Global Television Network
	L'épicerie en folie Metro (French)	Christian Tétreault	TQS	September 12, 1994	June 9, 1995
Chile	Supermarket	Pablo Krögh	Canal 13	August 21, 1995	November 21, 1997
		Juan La Rivera
Germany	Das Supermarkt-Quiz - Promis kaufen ein	Sükrü Pehlivan	RTL Zwei	April 7, 2021
Greece	Star Market	Michael Tsaousopoulos	Star Channel	1993	1994
	Σούπερ Μάρκετ Soúper Márket	Makis Pounentis	ANT1	1994	1995
	Supermarket Sweep	Tony Sfinos (played by Thanos Kiousis)	Mega Channel	December 26, 2020	May 28, 2021
Japan	[ja] Ikkaku senkin!	Kazuki Kosakai	Nippon TV	April 7, 1991	September 29, 1991
Spain	Supermarket	[es]	Antena 3	February 24, 1992	1992
Turkey	Süpermarket	Erdinç Doğan	[tr]	1993	1994
		Yiğit Alici	Kanal D	2009	2009
Ukraine	Шоу Шара Shou Shara	Gennady Popenko Yulia Kovaleva	ICTV	2013	present
United Kingdom	Supermarket Sweep	Dale Winton	ITV	September 6, 1993	September 6, 2001
				February 12, 2007	August 31, 2007
		Rylan Clark-Neal	ITV2 (2019) ITV (2020)	September 9, 2019	December 19, 2020
United States	Arrasa con Todo con Kmart (Spanish)	Carlos Calderon Carolina Delgado	Univision	February 7, 2011	August 13, 2011
Vietnam	Siêu thị may mắn Lucky Supermarket	Thanh Bạch	HTV7	June 5, 2005	February 2012
		Quyền Linh
		Minh Quân
		Minh Béo (as Thần Tài) Hồng Thiên Phúc (as Thần Tài Con)

See also[]

• Cash and Carry
• Shop 'til You Drop

References[]

External links[]

• Official website
• Pearson site for Supermarket Sweep (via Internet Archive)
• Supermarket Sweep (1965–1967) at IMDb
• Supermarket Sweep (1990–2003) at IMDb
• Supermarket Sweep (2020–) at IMDb