Svetofor

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Svetofor
IndustryRetail
Founded2009
FounderValentina Shnayder[1]
HeadquartersKrasnoyarsk, Russia
ParentTorgservis
Website[1]

Svetofor ('traffic light' in Russian) is a chain of discount supermarkets headquartered in Krasnoyarsk, Russia.[2] The chain, owned by Torgservis, operates stores in Russia, Kazakhstan, Belarus and China.[3] As of December 2019 its network comprised approximately 1,400 locations.[4]

In November 2017, the chain registered the MERE brand trademark with the European Union Intellectual Property Office,[3][5] and the first store under this branding opened the following year in Snagov, Romania.[6] MERE has since expanded into other European markets including Germany, Belarus, Lithuania and Poland, where it opened its first outlet in Częstochowa in July 2020.[7] In 2021 it plans to open its first stores in the United Kingdom, Bulgaria, Austria, Spain and Italy.[2]

The company's operating model aims to undercut local supermarket prices by around 20-30% by having suppliers deliver directly to stores, keeping staffing levels low and displaying goods directly on the pallets on which they arrive.[2][3]

References[]

  1. ^ "Torgservis, The Concept of the Month". Global Retail News. February 2019. Retrieved 14 May 2021.
  2. ^ a b c Steve Farrell (6 May 2021). "Russian-founded discounter giant gearing up to open four UK stores". The Grocer (thegrocer.co.uk). Retrieved 13 May 2021.
  3. ^ a b c "Na rynku zadebiutuje dyskont Mere. W Polsce chce mieć 105 sklepów" (in Polish). dlahandlu.pl. 30 July 2018. Retrieved 13 May 2021.
  4. ^ Maxime Delacour (19 June 2020). "Hard discounter Mere enters Lithuania". Institute of Grocery Distribution (retailanalysis.igd.com). Retrieved 13 May 2021.
  5. ^ "EUTM file information - MERE (017486036)". EUIPO. Retrieved 14 May 2021.
  6. ^ Branislav Pekic (2 August 2018). "Russian Discounter to Expand to Romania". ESM Magazine. Retrieved 13 May 2021.
  7. ^ "Mere w Częstochowie otwarty. To hard dyskont, jakiego wielu nigdy nie widziało" (in Polish). Wirtualna Polska (finanse.wp.pl). 25 July 2020. Retrieved 13 May 2021.
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