Svetofor
Industry | Retail |
---|---|
Founded | 2009 |
Founder | Valentina Shnayder[1] |
Headquarters | Krasnoyarsk, Russia |
Parent | Torgservis |
Website | [1] |
Svetofor ('traffic light' in Russian) is a chain of discount supermarkets headquartered in Krasnoyarsk, Russia.[2] The chain, owned by Torgservis, operates stores in Russia, Kazakhstan, Belarus and China.[3] As of December 2019 its network comprised approximately 1,400 locations.[4]
In November 2017, the chain registered the MERE brand trademark with the European Union Intellectual Property Office,[3][5] and the first store under this branding opened the following year in Snagov, Romania.[6] MERE has since expanded into other European markets including Germany, Belarus, Lithuania and Poland, where it opened its first outlet in Częstochowa in July 2020.[7] In 2021 it plans to open its first stores in the United Kingdom, Bulgaria, Austria, Spain and Italy.[2]
The company's operating model aims to undercut local supermarket prices by around 20-30% by having suppliers deliver directly to stores, keeping staffing levels low and displaying goods directly on the pallets on which they arrive.[2][3]
References[]
- ^ "Torgservis, The Concept of the Month". Global Retail News. February 2019. Retrieved 14 May 2021.
- ^ a b c Steve Farrell (6 May 2021). "Russian-founded discounter giant gearing up to open four UK stores". The Grocer (thegrocer.co.uk). Retrieved 13 May 2021.
- ^ a b c "Na rynku zadebiutuje dyskont Mere. W Polsce chce mieć 105 sklepów" (in Polish). dlahandlu.pl. 30 July 2018. Retrieved 13 May 2021.
- ^ Maxime Delacour (19 June 2020). "Hard discounter Mere enters Lithuania". Institute of Grocery Distribution (retailanalysis.igd.com). Retrieved 13 May 2021.
- ^ "EUTM file information - MERE (017486036)". EUIPO. Retrieved 14 May 2021.
- ^ Branislav Pekic (2 August 2018). "Russian Discounter to Expand to Romania". ESM Magazine. Retrieved 13 May 2021.
- ^ "Mere w Częstochowie otwarty. To hard dyskont, jakiego wielu nigdy nie widziało" (in Polish). Wirtualna Polska (finanse.wp.pl). 25 July 2020. Retrieved 13 May 2021.
- Retail companies of Russia
- Russian brands
- Food retailers of Russia
- Russian companies established in 2009
- Retail companies established in 2009