SwellPath

From Wikipedia, the free encyclopedia
SwellPath
TypePrivate startup
Founded2008
Headquarters
Portland, OR
,
USA
Servicesweb analytics, search engine optimization, paid search advertising[1]
Websitewww.swellpath.com

SwellPath was an internet marketing consultancy in Portland, Oregon, focusing on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath was a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google's Google Analytics Tag Manager.[3]

History[]

In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[4]

In September 2009, the company became a part of Goole's Google Analytics Certified Partner program.[5] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[4] As of January 2013, SwellPath operates with a team of 12 people.[6]

Former SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google".[7] The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz's post analytics) and has been cited by 2,063 other articles.[8] SwellPath team members have also been presenters at conferences such as Danny Sullivan's SMX (Search Marketing Expo),[9][10][11][12] Jive Software's JiveWorld, Web Visions,[13] and various WordCamps.[14]

In March 2015, SwellPath was Acquired by 6D Global Technologies.[15]

Philanthropic Work[]

Koenig had stated that the core values of non-profit work are reflected in SwellPath's company culture.[16] This was evidenced in a number of philanthropically-oriented projects. Up until June 2010, SwellPath was involved in Web Analytics Demystified's Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[17] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and "energize a passionate business that needs our help".[18]

References[]

  1. ^ "SwellPath Services". SwellPath.
  2. ^ "Google Analytics Certified Partners". Google.
  3. ^ "SwellPath Selected as One of the First Specialists for Google's New Product, Google Tag Manager". PR Web.
  4. ^ a b "SwellPath Spins Off Measureful".
  5. ^ "SwellPath is a Google Analytics Certified Partner". SwellPath.
  6. ^ "About SwellPath". SwellPath.
  7. ^ "How to Prepare for Author Rank and Get the Jump on Google". Moz. Retrieved 2015-10-19.
  8. ^ "Majestic SEO Report". Majestic SEO.
  9. ^ "SMX East 2011 Speakers".
  10. ^ "SMX East 2012 Speakers".
  11. ^ "SMX Social Media Marketing 2012 Speakers".
  12. ^ "SMX West 2013 Speakers".
  13. ^ "Adam Ware at Web Visions".
  14. ^ "Speaker Spotlight: Adam Ware of SwellPath".
  15. ^ "6D Global Technologies Inc Acquires SwellPath". Globe News Wire.
  16. ^ "John Koenig – Gen Y Business & Social Entrepreneur". Idea Mensch.
  17. ^ "SwellPath Joins the Analysis Exchange".
  18. ^ "JumpStart to award $100,000 in agency services to an emerging company". BLP.net.

External links[]

Retrieved from ""