TRUSTcollective

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TRUSTcollective
TypePrivate
IndustryMarketing
Public relations
Founded2006
FounderAdam Fine
Headquarters
New York City
Websitewww.trustcollective.com

TRUSTcollective is a marketing and public relations company headquartered in New York City.

History[]

Founded in 2006 by Adam Fine, communications professional and industry commentator,[1][2] TRUSTcollective represents advertising agencies, digital agencies, technology startups, content creation studios, and small to mid-sized brands.[3][4]

TRUSTcollective’s services include public relations,[5] marketing strategy, social media marketing, web design and development, securing public speaking, and media training.[6]

Notable campaigns[]

TRUSTcollective is best known for their work publicizing the Netflix original series Sense8 via the "Brainwave Symphony" campaign, an experiment that measured several subjects' brain activity and arranged them into a single, cohesive song.[7] TRUSTcollective is also known for the viral interactive short film and Facebook app Take This Lollipop, which won a Daytime Emmy Award, two Webby Awards, and three SXSW awards.[8]

The agency received broad recognition for its work popularizing the virtual reality[9] version of South Park for the Oculus Rift.[10] Additionally, TRUSTcollective launched a viral campaign at the Cannes Lions festival, entitled HaveYouBeenShortListed. This guerrilla marketing project utilized interactive and experimental content for the iPad shortly after its release.[11]

References[]

  1. ^ Fine, Adam. "What to Get a Client, Creative Partner or Co-Worker for the Holidays". Adweek.
  2. ^ Fine, Adam. "8 Ways to Become Everyone's Favorite Boss". Entrepreneur.
  3. ^ "An Interview with Adam Fine, Founder and Creative of TRUST: Collective". Area of Design.
  4. ^ Fine, Adam. "Dear New Yorker: Please stop lying about your company". Crain's New York Business.
  5. ^ Fine, Adam. "7 Ways to Determine Who on Your Team Could Speak for the Company". Entrepreneur.
  6. ^ Fickes, Michael. "The New Media E-Volution Has Begun". Markee Magazine.
  7. ^ Brownlee, John. "Netflix Designed A Symphony From Random Brainwaves". Fast Company.
  8. ^ Gale, Porter. "How Jason Zada Created Facebook's Scariest Viral Sensation: TakeThisLollipop.com". AdAge.
  9. ^ Plunkett, Luke. "Visit South Park, Thanks To The Magic Of Virtual Reality". Kotaku.
  10. ^ Kumparak, Greg. "South Park, Now In Virtual Reality". Tech Crunch.
  11. ^ Ritchie, Kevin. "Have You Been Short Listed?". The FWA.
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