Taazi

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Taazi
Taazi.jpg
Taazi screenshot.jpg
Taazi music on Android
Type of businessPrivately held company
Headquarters
Islamabad
,
Pakistan
Area servedWorldwide
Key peopleHaroon[1] (CEO & Founder)
URLtaazi.com
LaunchedAugust 2015; 6 years ago (2015-08)

Taazi is a Pakistani website and smartphone application focusing on music. It is the online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi describes itself as a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system.[1] Taazi features content of both established and upcoming musicians.[2]

History[]

Taazi was created, over a 3 years period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[3] Taazi is a division of Unicorn Black, a media production and technology company that develops and produces original content.[4] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.

About Taazi[]

Taazi was Pakistan's first legal music app and website. Taazi has more than 100,000 songs and more than 2,500 enlisted artists.[5]

The Taazi app has had more that 100,000 downloads.[6][7] Users living in Pakistan as well as abroad can download content by paying through mobile credit and PayPal. 70% of the revenue generated is given to the artists whereas 30% is retained by Taazi.[8][9] Taazi is a platform that connects users with artists.[9] Artists upload their content and subscribers download content legally.

Features[]

  • Personal user profile
  • Sharing of videos and songs
  • Following of artists and friends
  • Offline streaming
  • Creating and sharing of favorite playlists
  • Inviting friends via email
  • Notification of activities performed on Taazi
  • Posting of comments and liked / disliked content
  • Sign-up possible via Gmail, Email, Facebook, Twitter & Mobile Number
  • A queue list for favorite songs
  • A chat system

Content acquisition[]

Taazi works as a distribution platform.[10] All content on Taazi is uploaded legally. Agreements in place for the most popular Pakistani music content including the following:[11]

  • Coke Studio Seasons 1–8
  • Nescafe Basement Hits
  • EMI Pakistan
  • Digital Entertainment World
  • Multiple independent record labels having access to thousands of Pakistani songs

References[]

  1. ^ "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
  2. ^ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
  3. ^ Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
  4. ^ "Taazi Pakistan's First Legal Music Website". 10 August 2015.
  5. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
  6. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
  7. ^ "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
  8. ^ a b Wes Malik. "Taazi: Pakistan's first online marketplace for music".
  9. ^ "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
  10. ^ Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.
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