Taco Tuesday

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Sign for Taco Tuesday

Taco Tuesday is a custom in many US cities of going out to eat tacos or in some cases select Mexican dishes typically served in a tortilla on Tuesday nights. Restaurants will often offer special prices, for example, "$1 fish tacos every Tuesday night".[1]

It is popular in many big cities across the nation and especially popular in the beach cities of Southern California.[2][dead link][3] Taco Tuesday is similar to Happy Hour in that restaurants vary in their participation, hours, and specials offered.

Trademark status[]

The Wyoming-based fast food restaurant Taco John's was granted a trademark for "Taco Tuesday" in 1989, and has defended against other restaurants using that phrase. Taco John's trademark extends to all of the United States except New Jersey; in New Jersey, Gregory's Restaurant & Bar of Somers Point trademarked the term in 1982.[4] In 2019, Los Angeles Lakers basketball player LeBron James began sharing social media posts on Instagram about his family's weekly taco dinners dubbed "Taco Tuesdays". Through a shell company known as LBJ Trademarks LLC, he filed a trademark on the term "Taco Tuesday" for use in downloadable audio/visual works, podcasts, social media, online marketing, and entertainment services.[5] The request was denied by the United States Patent and Trademark Office, stating that Taco Tuesday was "a commonplace term, message or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment."[6]

In practice, Taco John's has been unable to stop widespread use of the term regardless.[5] Many taco fans disagree with the idea that any one entity can "own" the term "Taco Tuesdays".[5]

References[]

  1. ^ Davy O., Rourke (August 7, 2013). "The Strange History Of Taco Tuesday". Our Tiempo. Archived from the original on October 6, 2014.
  2. ^ http://www.laweekly.com/restaurants/10-places-in-la-to-eat-1-tacos-5291898
  3. ^ "T is for Taco Tuesday".
  4. ^ Mayyasi, Alex. "The Trademarking of "Taco Tuesday"". Priceconomics. Retrieved 26 September 2016.
  5. ^ a b c Hernandez, Daniel (September 4, 2019). "LeBron James, a Fan of Tacos, Seeks to Trademark 'Taco Tuesday'". The New York Times.
  6. ^ Zaveri, Mihir (2019-09-11). "LeBron James Tried to Trademark 'Taco Tuesday,' but Got Swatted Away". The New York Times. Retrieved 2019-09-13.
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