Takamasa Sakurai

Takamasa Sakurai
櫻井 孝昌
Sakurai at the Japan Expo in Paris in 2008
Born	(1965-12-19)December 19, 1965
Died	December 4, 2015(2015-12-04) (aged 49)
Occupation	Producer writer

Takamasa Sakurai (櫻井 孝昌, Sakurai Takamasa, December 19, 1965 – December 4, 2015) was a Japanese pop culture and anime expert. Sakurai was a strong proponent for the promotion of Japanese popular culture internationally as a means of cultural exchange and cultural diplomacy.^[1] His projects promoted Japanese anime, fashion and music to a global audience. In 2009, Sakurai co-founded the Ministry of Foreign Affairs's "Kawaii Ambassador" program.^[1] He also authored several books on the country's aesthetics and pop culture, including "Sekai Kawaii Kakumei" ("World Cuteness Revolution") and Anime Bunka Gaiko (Anime Cultural Diplomacy).^[1][2]

On December 4, 2015, Sakurai was killed when he fell onto the tracks at the Nishi-Nippori Station of the Keihin-Tōhoku Line in Arakawa, Tokyo, around 12:30 a.m.^[1] Sakurai, who was 49-years old, may have been intoxicated at the time of the accident.^[1] He had lived in the nearby Higashi-Nippon neighborhood of Tokyo.^[2]

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