Tania Fares

Tania Fares in 2015

Tania Fares is an international entrepreneur, adviser and philanthropist who has dedicated her professional life to empowering creativity, becoming a driving force promoting the business of fashion in London, the MENA region and beyond. She is cited often as providing strategic support to an entire generation of designers.

She is co-chair of BFC Foundation, a charity supported by the British Fashion Council.

She is also co-chair, with Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, of Fashion Trust Arabia, which supports fashion designers in the MENA region.

Career[]

Lebanese-born Tania is the co-founder and co-chair of the Fashion Trust, a non-profit initiative dedicated to scouting, funding and mentoring young design talent. She first launched this initiative in 2011, when she created the UK’s BFC Fashion Trust, which she headed for 10 years and now is co-chair of the British Fashion Council Foundation Charity. The platform that she built, bringing together a powerful community of business owners and leaders from all over the globe, as well as partnerships with industry giants including Farfetch, HSBC and Clearpay, has empowered business growth for more than 50 diverse designers including Christopher Kane, Sophia Webster, Erdem and Roksanda.

Fashion Trust was conceived with the purpose of supporting fashion designers in building their businesses and thriving at a global level. Current by-products of the Fashion Trust include Fashion Trust Arabia, which spotlights and supports designers in the MENA region, of which she is also co-founder.

Tania transformed the Middle East into a fashion hub with its launch in 2018, bringing on partners like MatchesFashion, Value Retail and Harrods whilst also creating and hosting FTA’s judging panel of international industry leaders including Christian Louboutin, Diane Von Furstenberg, Thom Browne, Victoria Beckham and Remo Ruffini.

In addition to her work with the Fashion Trust, she is an ambassador for the British Fashion Council and its core pillars of Positive Fashion: Environment, People and Community.

Tanias’ entrepreneurial background includes co-founding her own fashion label Lulu & Co with Lulu Kennedy. She is also part of the Advisory Board of Sotheby’s and sits on the International Council of the Tate Modern.

Writing[]

Fares is a frequent contributor to British Vogue since 2011.

She has published two books “London Uprising: Fifty Fashion Designers, One City,” co-written with (Phaidon, 2017: ISBN 978-0714873350) and “Fashion in LA,” co-written with (Phaidon 2019: ISBN 978-0714879246).

References[]

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