Tauck

From Wikipedia, the free encyclopedia
Tauck
TypePrivate
IndustryTourism
Founded1925; 97 years ago (1925)
FounderArthur Tauck
Headquarters
Wilton, Connecticut
,
United States
Key people
Arthur Tauck, Jr. (Chairman)
Websitewww.tauck.com

Tauck (/taʊk/[1]) is an operator of guided tours and river cruises. The company is owned and operated by the Tauck family and is based in Wilton, Connecticut. Tauck offers more than 100 guided land journeys, small-ship ocean cruises, European river cruises, safaris and family travel experiences in more than 60 countries,[2][3] and it has received numerous accolades.[4][5]

History[]

Tauck was founded in 1925 by Arthur Tauck, Sr., then a young traveling salesman, when he brought six paying guests along on one of his sales trips through New England and southeastern Canada. The all-inclusive, six-day trip covered 1,100 miles and cost each guest $69. The group traveled in the mornings and guests relaxed in the afternoons while Tauck made sales calls to local clients.[6][7]

At first Tauck planned no additional tours, but when word-of-mouth recommendations from his six passengers resulted in numerous inquiries about additional trips, he reconsidered. Tauck soon launched Tauck Tours and began promoting his guided journeys in earnest.[4]

In 1935, it became the first tour operator to be awarded a federal Tour Broker's License by the U.S. government.[8]

In 1958, Arthur Tauck, Sr. was succeeded by his son, Arthur Tauck, Jr., who expanded the company by adding additional domestic and later international destinations to its portfolio. The younger Tauck is widely regarded[by whom?] as a travel industry innovator, and he is credited with a number of “firsts” including combining motorcoach tours with air travel in the 1950s, offering the first international charter air tour packages in Nova Scotia, bringing many of the first East Coast travelers to the U.S. National Parks of the American West, and introducing “heli hiking” in the Canadian Rockies.[7]

Today[]

Tauck World Discovery in Barcelona, Spain

Today Tauck offers over 140 different all-inclusive, guided journeys in more than 70 countries worldwide. Travel categories offered by Tauck include land journeys, European river cruises, small ship ocean cruises, Tauck Bridges family travel adventures, special Tauck events, and so-called Tauck Culturious trips. The latter, geared toward baby boomers and launched in 2009, focus on actively exploring smaller geographic regions.[4][9]

The Tauck company is still a family-owned and -operated enterprise. Arthur Tauck, Jr. serves as chairman. Four of Arthur Tauck's five children have either worked for or are currently involved in the business, and his son-in-law Dan Mahar is Tauck's current CEO and a board director.[4][10]

Tauck is a member of the United States Tour Operators Association,[11] and the National Tour Association,[12] which was founded by Arthur Tauck, Jr. in 1954 as the United States Tour Brokers Association.[13][14]

Ken Burns Partnership[]

In September 2010, Tauck announced a partnership with the documentary filmmaker Ken Burns and his longtime collaborator Dayton Duncan to tailor land journeys and special events to topics covered in Burns’ films, including the Civil War, America's national parks, jazz and baseball.[15]

The partnership has three components:

  • Tours designed by Tauck, Burns and Duncan, including itineraries exploring New England, New York's Hudson Valley, Yosemite National Park, Yellowstone National Park in wintertime, and the parks of the U.S. Southwest.[16]
  • Themed events in which Burn himself delivers a keynote address. Subjects have include the history of New York City, the cultural roots of Chicago,[17] jazz in New Orleans,[18] and baseball in Cooperstown, NY.[19]
  • Original short films produced by Burns and Duncan that provide their perspectives on people and places featured in their documentaries, while travelers are visiting the areas under discussion.[20]

BBC Earth Partnership[]

Tauck has also entered into a partnership with BBC Earth,[when?] the brand responsible for marketing and distributing such nature documentaries as Life, The Blue Planet, Frozen Planet and Planet Earth. This Earth Journeys partnership pairs exclusive original documentaries with visits to locations highlighting animal life and the natural world.

Some such journeys make use of BBC Earth technologies such as long-range directional microphones, infra-red night-vision and motion-activated cameras, underwater cameras, and small fiber-optic endoscopic cameras.[21][22]

Awards[]

In early 2017, TravAlliance Media named Tauck the Best Escorted Tour Operator, Family.[23] The previous year, the company was named the Best European River Cruise Line[24] by the website CruiseReport.com, and that same year Cruise Critic also gave Tauck the nod as the Best River Cruise line for Dining.[25]

In 2015, Tauck was named the Best Tour Operator, U.S. & Canada by magazine,[26] and the Best Destination & Experience Escorted Tour Partner by the travel agency group Virtuoso.[27] Tauck's river cruises were also honored with a Travel Weekly magazine Magellan Gold Award in 2015.[28]

In 2014, 2013, and 2011, Tauck was voted the “World’s Best River Cruise Line” by the readers of Travel + Leisure magazine.[29][30] The company was also named the “World’s Best Tour Operator & Safari Outfitter” three times by the readers of the magazine.[31]

In 2013, Tauck was named the number-one tour operator by travel agency groups Virtuoso,[32] Ensemble and Nexion, and the world-leader in culinary tours by Saveur magazine.[33]

In 2012, Tauck was named the "Best Luxury River Cruise Line" by the website CruiseReport.com[34] and the "World's Best River Cruise Line for Families" by Travel + Leisure's readers.[35]

Tauck was also named the No. 1 mid-sized company to work for in southwestern Connecticut in 2015 in the Top Workplaces Awards by Hearst Media.[36] Likewise in 2013, Tauck was named one of the "Best Places To Work in Connecticut"[37] by the Hartford Business Journal.

References[]

  1. ^ "The Tauck Difference". Retrieved 29 April 2021.
  2. ^ "Tauck Tours". americasvacationcenter.com.
  3. ^ "Tauck, Inc". Dun & Bradstreet. Retrieved 11 January 2022.
  4. ^ a b c d Pond, John (May 24, 2013). "The Tauck Story" (PDF). The Spectator. Archived from the original (PDF) on December 2, 2013.
  5. ^ "A History of Tauck - River Cruise History - River Voyages". River Cruising Blog and News from RiverVoyages.com. October 2013.
  6. ^ "Tauck Builds Bridges". travelagentcentral.com.
  7. ^ a b "Around the world in 80 years". Lehigh University. Archived from the original on 27 May 2010.
  8. ^ "EDITOR'S FORUM: Tauck Turns 80". Archived from the original on 2011-07-07. Retrieved 2009-12-11.
  9. ^ Christoff, Janeen (2010-01-31). "Tauck Stays Ahead of the Game". TravelAge West. Archived from the original on 2013-02-04.
  10. ^ "The Tauck Story". TAUCK.
  11. ^ United States Tour Operators Association. "USTOA - Integrity in Tourism". ustoa.com.
  12. ^ "National Travel Associates L.L.C." nta.travel. Archived from the original on 2006-04-02. Retrieved 2010-12-14.
  13. ^ "National Tour Association". ntaonline.com.
  14. ^ "Tauck redefines itself after 75 years". travelweekly.com.
  15. ^ "Filmmaker Ken Burns Partners With Tauck". travelagewest.com.
  16. ^ "Ken Burns Journeys - Tauck Events". TAUCK.
  17. ^ "Ken Burns Joins Tauck Travelers for Chicago Exploration". TravelPulse.
  18. ^ "Ken Burns Brings Jazz Documentary to New Orleans". OffBeat Magazine.
  19. ^ "The Tauck Baseball Hall of Fame Event Featuring Ken Burns and Phil Niekro". johnnyjet.com. 2014-08-06.
  20. ^ "Tauck partners with documentary filmmaker Ken Burns". selecttraveler.com.
  21. ^ "Tauck Launches 2015 'Earth Journeys' Co-Crafted with BBC Earth". luxurytravelmagazine.com.
  22. ^ "Tauck Expands BBC Earth Journeys into Costa Rica". TravelPulse.
  23. ^ "2017 Travvy Awards: Trafalgar, Globus Rule a Golden Night for Tour Operators". TravelPulse. Retrieved 2017-06-09.
  24. ^ CruiseReport, PITA, LLC owner of. "2016 Editors". CruiseReport. Retrieved 2017-06-09.
  25. ^ "2016 Cruise Critic Editors' Picks Awards Revealed". Retrieved 2017-06-09.
  26. ^ "Travel Weekly's Readers Choice Awards winners: Travel Weekly". www.travelweekly.com.
  27. ^ "Tauck Named Top Tour Operator". www.travelmarketreport.com.
  28. ^ "Travel Weekly Magellan Awards".
  29. ^ "Tauck Again Named "World's Best River Cruise Line" By Travel + Leisure Magazine". CruiseReport.com. 9 July 2013. Archived from the original on 22 April 2017. Retrieved 11 January 2022.
  30. ^ "Which Cruise Lines Took Home 2014 Travel + Leisure Awards?". TravelPulse.
  31. ^ "Supplier Notebook". notebooks.mailpound.com.
  32. ^ "Ethan Allen rolls out retail studios in Florida: Business briefs". StamfordAdvocate. 2013-08-29.
  33. ^ "Culinary Travel Awards 2013: The Winners". SAVEUR.
  34. ^ "2012 Editors' Choice Awards". CruiseReport.com. 13 March 2013. Archived from the original on 27 February 2014. Retrieved 11 January 2022.
  35. ^ "2012 World's Best Awards". Travel + Leisure. Archived from the original on 2013-12-02. Retrieved 2022-01-11.
  36. ^ "Tauck makes travel dreams come true". Connecticut Post. September 12, 2015.
  37. ^ "Best Places To Work In CT 2013 - Large Company Category". Hartford Business Journal.

External links[]

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