Teeology

From Wikipedia, the free encyclopedia
Teeology
IndustryElectronic commerce
Founder
HeadquartersLos Angeles, U.S.
Key people
  • Jennifer Lopez (chief curator)
  • Erica Zohar (curator)
  • Peter Kim (curator)
ProductsT-shirts
Websitewww.teeology.com

Teeology, Inc. is a Los Angeles-based electronic commerce co-founded by American entertainer Jennifer Lopez and fashion designer . Launched on July 12, 2012, the company offers high-end limited edition T-shirts designed by various artists and designers, as well as a permanent collection of basics for men and women. It makes use of new technology and social network tools to "disrupt the traditional retail model".

Foundation and launch[]

Teeology was co-founded by American recording artist and actress Jennifer Lopez and fashion designer . They teamed up with Brian Lee and to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model".[1][2][3] Of Teeology, Lopez stated that it is a "different type of online experience", where "you get to be involved in which designs get made. And it gives us a beeline to what people really like".[4] Lee had previously helped launch the legal document site LegalZoom with lawyer Robert Shapiro and the subscription-based women's shoe site ShoeDazzle with reality television star Kim Kardashian.[5] Lopez, who models for the company, also acts as its chief curator.[4] The website was officially launched on Thursday, July 12, 2012.[6]

Eng explained the creation of the company by stating: "The idea started when we realised more and more customers have become increasingly spoiled with private sale discounts online. We know the markups. So rather than building a brand around cost structures, price points and overhanging inventory that you have to liquidate, why not have a lean model and offer good prices right off the bat?"[4]

Products[]

Limited edition designs[]

Teeology offers high-end limited edition T-shirts designed by "various artists and designers".[7] Designers can submit their own T-shirts designs, which are then considered by the company's curators. From the designs they are sent, the curators create a shortlist of designs to be included in a poll. Some of these designs were created by willylopezart.com [8] Members of the website can then vote for T-shirt designs and the winning designs will go into immediate production.[9]

Basics[]

Teeology also offers a permanent collection of "basics" for men and women.[10]

Reception[]

Julia Fernandez of Grazia Daily stated that Teeology "certainly adds a more exciting element to online shopping".[8]

References[]

  1. ^ "Jennifer Lopez launches T-shirt website". People Magazine. 2012-07-12. Retrieved 2012-08-08.
  2. ^ Palomares, Sugey (2012-07-13). "Jennifer Lopez Launches Luxury T-Shirt Line, Teeology". Latina. Retrieved 2012-08-08.
  3. ^ Laura Tortora (2012-04-27). "Jennifer Lopez launches an e-commerce site". Vogue.it. Retrieved 2012-08-08.
  4. ^ Jump up to: a b c Sarah Karmali (2012-08-10). "Jennifer Lopez For Teeology.com - J Lo Is Chief Curator Of T-Shirt Website (Vogue.com UK)". Vogue.co.uk. Retrieved 2012-08-16.
  5. ^ Thursday, July 12th, 2012 (2012-07-12). "With Teeology, Jennifer Lopez Is The Newest Celebrity In The E-Commerce Startup Space". TechCrunch. Retrieved 2012-08-08.CS1 maint: multiple names: authors list (link)
  6. ^ "Jennifer Lopez Backs Luxury T-shirt Shopping Site – Fashion Scoops – Fashion". WWD.com. 2012-07-12. Retrieved 2012-08-08.
  7. ^ "J.Lo to launch online T-shirt firm after 'American Idol' exit". Newstrackindia.com. Retrieved 2012-08-08.
  8. ^ Jump up to: a b Julia Fernandez (2012-08-10). "Jennifer Lopez's T-shirt Website Teeology.com Launches And YOU Can Vote On Your Favourite Designs! | Grazia Fashion". Graziadaily.co.uk. Retrieved 2012-08-16.
  9. ^ "Teeology Driven By Social Voting, Buzz". socalTECH.com. 2012-07-30. Retrieved 2012-08-08.
  10. ^ "Jennifer Lopez Launching a T-Shirt Line". TheInsider.com. 2012-07-13. Retrieved 2012-08-08.

External links[]

Retrieved from ""