Telarus

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Telarus, LLC.
TypePrivate
IndustryCommercial telecommunications Internet Service Provider
FoundedJune 12, 2002 (2002-06-12)
Headquarters
Sandy, Utah
,
United States
Key people
Adam V. Edwards
(co-Founder, CEO)
Patrick K. Oborn
(co-Founder)
Richard A. Murray
(co-Owner, COO)
ProductsNetwork, cloud, cybersecurity, contact center services, GeoQuote telecommunications service analysis software
ServicesInternational distributor (master agent) of commercial telecom and cloud-based products
Number of employees
214
Websitewww.telarus.com
www.vxsuite.com
www.carriersales.com

Telarus is a U.S.-based sales agency that holds contracts with commercial network, cloud, and cybersecurity providers, and consolidates the sales volume of a network of independent sales agents. As a master agent, Telarus functions as the top layer in the two-tier distribution model that is recognized as a key success factor in sales of business voice and data services.[1] The company also develops patented software to facilitate its price searches for voice and data telecommunications services. It has operations in Australia, Canada, UK, and the United States.

History[]

Telarus was founded in June 2002[2] in Huntington Beach, California by Adam Edwards and Patrick Oborn. The focus of the company was to offer improved service to commercial telecommunications clients.

Operating originally as a telecommunications reseller, Telarus generated leads using web and search engine marketing. They followed up on each lead, contacted the T1 carrier for pricing, and compiled each quote by hand.[3]

Frustrated by this slow and cumbersome process of gathering information for prospective customers, Edwards and Oborn realized that to achieve scale, automation of price quoting was required. Oborn, who studied electrical and computer engineering at Brigham Young University,[4] and had experience as the web master of Cognigen, recognized the potential of an automated sales process, and he set out with Edwards to do the same for commercial telecom pricing research.[5]

In 2003, Oborn designed the initial concept for what was to be called GeoQuote[6] - software that allows a user to access multiple carrier price options with a single search. Oborn partnered with Aaron Lieberman to write the code that could compute pricing based upon loop distance (the distance from the customer's central office to the carrier point of presence) or through direct access to a carrier pricing Application Programming Interface (API).[7]

shopfort1.com screenshot
Sample output of a T1 price quote as shown on ShopforT1.com

The prototype of GeoQuote was completed in August 2003.[8] The software was embedded in Telarus' public-facing, real-time price research tool called ShopforT1.com.[9]

In November 2003, Telarus, Inc. filed for a United States provisional patent to protect the idea and coding architecture behind the GeoQuote concept. On September 30, 2004 Telarus filed the non-provisional patent application, which was accepted by the United States Patent and Trademark Office on February 24, 2009. GeoQuote is now protected by US Patent Number(s) 7,496,184[10] and 7,916,844[11]

In 2008, the company announced that it was adding the world's first fiber route mapping capabilities to GeoQuote.[12]

As of April 14, 2018, GeoQuote provides pricing for the following telecom products: cable high-speed internet, business DSL, data T1, bonded T1, data DS3, wireless 3G, local voice / PRI, integrated voice/data, integrated SIP, long distance T1/DS3, Ethernet over copper, and Hosted PBX.[13]

On May 20, 2011, Telarus relocated its headquarters to Centennial Plaza Tower in Sandy, Utah.[14]

In 2014, in an effort to appeal to more IT Solution Providers, MSPs, and phone system VARs, Telarus added two new programs: Engineering and Customer Base Management.[15]

In 2015, Telarus acquired the VXSuite assets of LVM, Inc., and begun offering free monitoring on all carrier circuits sold through their supplier agreements. Telarus also incorporated several members of the VXSuite management team into its own.[16]

In 2017, Telarus acquired rival master agent, CarrierSales, in an all-stock transaction. The deal increased both the staff and revenue of Telarus by 50%. As of April 2018, Telarus is the largest privately held master agent in the United States.[17] Richard Murray, president of CarrierSales, is now the COO of the combined Telarus.[18]

On December 1, 2020, Telarus announced that it had partnered with Columbia Capital, a private equity firm specializing in internet infrastructure, enterprise IT, and mobility solution investments. The deal gives Columbia Capital a minority stake in the company and represents the first time the three main owners (Edwards, Oborn, and Murray) have sold stock to an outside firm. The company plans to use their new access to capital to grow both organically and inorganically.[19]

International expansion[]

In 2018 Telarus launched its brand in Australia under the name "Tradewinds". In so doing it became the first American master agency to launch the indirect sales model in Australia. Tradewinds is run by Sydney native, Tony Heywood.[20]

In July 2019 Telarus announced it had hired Brian Ochab as the RVP of Canada.[21] Four months later, in November 2019, Telarus formerly launched its brand into Canada, making it the first master agency to establish itself in Canada with a native Canadian at the helm.

In October 2019, Telarus expanded into the U.K. with the hire of Greg McVey as its Regional Vice President. The official launch of the U.K., and consequently Europe, took place on 18 April 2020.[22]

Supplier portfolio[]

Telarus carries contracts with 251 business telecom, cloud, and security providers, including:

Media and awards[]

Members of the Telecom Association voted Telarus the best master agent in 2017, 2015, 2012,[39][40] 2011, 2010, 2009, and 2008.[41]

References[]

  1. ^ "Customer-centricity and selective capillarity: A multichannel strategy for telecom operators". Strategyand.pwc.com. 28 March 2013. Retrieved 25 July 2014.
  2. ^ Bullock, Jeffery W. "Delaware Division of Corporations Database". Corporations Database. Delaware Secretary of State. Archived from the original on 6 January 2010. Retrieved 12 June 2002.
  3. ^ Peterson, Chris (15 July 2010). "Innovation Calling". Management Today. Retrieved 15 July 2010.
  4. ^ Comer, Donald T (1997). "A new digital to analog converter resistor string architecture". Proceedings. Tenth Annual IEEE International ASIC Conference and Exhibit (Cat. No.97TH8334). Tenth Annual IEEE International ASIC Conference and Exhibit. IEEE. pp. 304–307. doi:10.1109/ASIC.1997.617026. ISBN 978-0-7803-4283-5. S2CID 62587238. Retrieved 8 February 2018.
  5. ^ Wind, Marco. "GeoScan Tool Released By Telarus". Telecom News Archives. Telecom News. Retrieved 1 May 2010.
  6. ^ Sievers, Cara (27 August 2009). "Telarus Discusses Implications of GeoQuote Patent". Channel Partners. Retrieved 27 August 2009.
  7. ^ Oborn, Patrick. "Telarus Releases the First Real Time Carrier Quote Tool". Press Release. Telarus, Inc. Retrieved 30 April 2003.
  8. ^ Berge, Kaprelian (3 June 2010). "Telarus receives patent on GeoQuote". Channel Vision Magazine. Retrieved 3 June 2010.
  9. ^ Oborn, Patrick. "ShopforT1.com Completes Patent Application of GeoQuote". Telecom News Updates. Retrieved 10 November 2003.
  10. ^ Tieu, Binh K. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 24 February 2009.
  11. ^ Lieberman, Aaron Jay. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 30 March 2011.
  12. ^ Buckley, Sean (27 May 2008). "Telarus builds first multi-carrier fiber route mapping tool". Fierce Telecom. Retrieved 27 May 2008.
  13. ^ Regan, Todd. "Telarus First to Fully Implement AireSpring API for Real-Time Quotes". Press Release. AireSpring. Retrieved 12 May 2008.
  14. ^ Morgan, Andrew. "Telarus Completes Move to New Office". Telecom Channel Updates. Retrieved 13 December 2011.
  15. ^ Kapos, Trish. "Telarus Creates Engineering and Base Management Departments, Adds Three New VPs to Leadership Team". Telecom Channel Updates. Retrieved 9 September 2014.
  16. ^ Anderson, Steve (21 September 2015). "Telarus to Acquire LVM Assets, Including VXSuite Diagnostic Tool". Technology Marketing Corporation. Retrieved 30 September 2015.
  17. ^ Narcisi, Gina (17 October 2017). "Consolidation Strikes Again As Telarus Acquires CarrierSales To Boost Cloud, Mobility Sales" (October 2017). CRN. Retrieved 17 October 2017.
  18. ^ Anderson, James (2017-10-30). "Major Master M&A: Telarus Acquiring CarrierSales". Channel Partners Online. Virgo Publishing. Retrieved 30 October 2017.
  19. ^ Gately, Edward (2020-12-01). "Telarus Takes First Investment Money to Fuel Growth". Channel Partners Online. Retrieved 2020-12-02.
  20. ^ Gately, Edward (2018-08-22). "Telarus Debuts New Brand Down Under". Channel Partners Online. Virgo Publishing. Retrieved 22 August 2018.
  21. ^ Anderson, James (2019-07-02). "Telarus Moves Into Canada". Channel Partners Online. Virgo Publishing. Retrieved 2 July 2019.
  22. ^ Goines, Sean (2018-11-12). "TELARUS HEADS TO THE U.K. – HIRES GREG MCVEY TO LEAD BUSINESS DEVELOPMENT EFFORTS IN GREAT BRITAIN". Telarus Corporate News. Telarus Publishing. Retrieved 12 November 2019.
  23. ^ Edwards, Adam. "Telarus Receives Platinum Awards from ACC Business". Telecom Industry Awards. PR Leap. Retrieved 17 April 2006.
  24. ^ Simon, Pam (1 August 2007). "Telarus Adds Pam Simon to Agent Support". Vision2Mobile. Retrieved 1 August 2007.
  25. ^ Henderson, Khali (14 March 2011). "Comcast Launches Agent Program". Channel Partners. Retrieved 14 March 2011.
  26. ^ Holverson, Austin (14 March 2012). "Comcast Business Class". Telecom Channel Updates. Archived from the original on 28 January 2013. Retrieved 14 March 2012.
  27. ^ Goines, Sean (25 February 2016). "TELARUS ANNOUNCES NEW PARTNERSHIP WITH COMM-CORE". Telarus. Retrieved 25 February 2016.
  28. ^ Binkley, Todd (25 February 2016). "Comm-Core". Telarus Suppliers. Retrieved 25 February 2016.
  29. ^ Pyrek, Kelly (21 September 2010). "Telarus Signs GTT". PHONE+ Magazine. Retrieved 21 September 2010.
  30. ^ Pyrek, Kelly (28 February 2010). "Telarus Honors 2009's Top Agents, Carriers". PHONE+ Magazine. Retrieved 28 February 2010.
  31. ^ Holverson, Austin (27 November 2012). "Masergy Adds Telarus to its Global Partner Program". Channel News Updates. Retrieved 30 November 2012.
  32. ^ Basa, Tim (23 July 2010). "Tim Basa of Nitel Endorses Telarus". YouTube. Retrieved 23 July 2010.
  33. ^ Day, Michael. "RingCentral Continues To Strengthen Channel Presence Through New Master Agent Partnership With Telarus". RingCentral Channel News. Retrieved 9 May 2016.
  34. ^ Anderson, James. "Comcast Business, Spectrum Win Big at Telarus Partner Awards". Channel Partners Online. Retrieved 22 June 2017.
  35. ^ XO, Communications. "Choice & Select Partners". Choice & Select Partners List. XO Marketing Department. Retrieved 5 January 2007.
  36. ^ Stewart, Skyler (21 January 2011). "Telesphere Signs Telarus for Hosted VoIP Distribution". PRWeb. Retrieved 5 December 2013.
  37. ^ Henderson, Khali (6 November 2009). "Windstream Plans to Build on Nuvox Channel". Channel Partners Magazine. Retrieved 6 November 2009.
  38. ^ Goines, Sean (11 March 2020). "Telarus Adds Zoom to its Supplier Portfolio". Telarus Channel News. Retrieved 11 March 2020.
  39. ^ Saxby, Michael (26 February 2009). "Telecom Association Names 'Members Choice' Winners". PHONE+. Retrieved 26 February 2009.
  40. ^ Holverson, Austin (2 April 2013). "Telarus Wins 2012 Members Choice Award from the Telecom Association". Telecom Association News. Retrieved 2 April 2013.
  41. ^ Wind, Marco (12 March 2008). "TA Members Choice Award for Master Agency goes to Telarus". Telecom News. Retrieved 12 March 2008.
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