Teufel (manufacturer)

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Teufel Audio

Native name	Lautsprecher Teufel GmbH
Type	GmbH
Industry	Electronics
Founded	1979; 43 years ago (1979)
Founder	Peter Tschimmel
Headquarters	Berlin , Germany
Products	PC, THX, audio streaming, home theater and related speaker products
Number of employees	320+ (2020)
Website	Teufelaudio.com

Teufel Audio (referred to as Teufel) is a German manufacturer of audio products such as loudspeakers, headphones, hi-fi and home cinema systems. The company was founded in Berlin in 1979^[1] and employs over 320 people (as of October 2020). Teufel products are available exclusively through direct sales^[2] in its own shops and online shops.

History[]

Teufel was founded in Berlin in 1979 by Peter Tschimmel. In the initial phase, the company produced and sold loudspeaker kits consisting of ready-made crossovers, drivers and cabinet components. The first products were loudspeaker sets. In 1987, Teufel moved to Stromstraße in Berlin-Moabit. With the M 200 loudspeaker and the corresponding M 6000 subwoofer, Teufel offered the first fully assembled loudspeakers. In 1990, Teufel changed its distribution model, from specialist and retail outlets to direct sales via catalogue.

For the DVD launch in 1995, Teufel offered the THEATER 2, Europe's first 5.1 home cinema system with subwoofer, transverse centre and dipole rear speakers. In 1997,^[3] the Teufel opened its online store.

In 2006, Teufel expanded its range and entered the field of PC multimedia speakers. In the same year, private equity firm Riverside^[4] acquired Teufel from founder Peter Tschimmel. A year later, the company moved to Buelowbogen in Berlin-Schoeneberg. In 2010, private equity firm HgCapital ^[5] acquired the company from Riverside. At the same time, Teufel integrated the Berlin-based start-up Raumfeld, which had been developing and selling multi-room streaming speakers since 2008.

In 2012, Dutchman Edgar van Velzen succeeded Thorsten Reuber as CEO. He expanded the international business and added new categories such as Bluetooth speakers to the product range. In 2014, the company moved into the renovated and listed Bikini-Haus in Berlin. At the same time, the company opened its first retail shop, the Teufel Raumfeld Flagshipstore.^[6] In 2015, Teufel launched the ROCKSTER,^[7] a portable speaker. In 2016, the previous Head of Sales & Marketing Sascha Mallah became Managing Director at Lautsprecher Teufel - together with Joachim Wimmers.

In summer 2018, French private equity company Naxicap^[8] took over the company. Since March 2020, Sascha Mallah has led the company as sole Managing Director.^[9]

Locations and distribution[]

Development, marketing, sales, administration and the flagship store in Bikini Berlin and the Teufel Shop in KaDeWe are located in Berlin. A total of 33 people are currently employed in the other Teufel stores. In addition, Teufel's Chinese agency is located in Dongguan/China with a total of 40 employees who take care of supply management and sales. Warehousing and logistics are handled in Hamburg.

In addition to the Teufel flagship store and the Teufel Shop in KaDeWe,^[10] there are other Teufel Shops^[11] in Germany and Austria. These include the Teufel Store in Essen, which opened in August 2018, and the Teufel Shop in the EMI Store Vienna, which has been around since September 2018. Further Teufel Stores were opened in Cologne and Stuttgart in October 2019.

Teufel products are available exclusively through direct sales in the stores and in online shops.

Products[]

Teufel's Radio 3sixty

Teufel's product range includes various audio and hi-fi categories:

• Active and passive stereo speakers
• Home cinema speakers and systems
• Streaming speakers and systems
• Soundbars and sounddecks
• Bluetooth speakers
• Headphones, including (wireless) in-ears
• PC and multimedia speakers

In cooperation with well-known European and international brands, Teufel also offers suitable complementary products^[12] that have been tested by Teufel for compatibility and quality. In addition to Teufel's own product-specific mounts and stands, cables, subwoofers and expansion sets, this area also includes components from other brands such as AV receivers, record players, beamers, microphones and Blu-ray players.

References[]