the7stars

From Wikipedia, the free encyclopedia
The7stars
IndustryMedia agency
Founded2005[1]
FounderJenny Biggam
Mark Jarvis
[2]
Headquarters
London
,
England
ServicesAdvertising, Marketing
Websitethe7stars.co.uk

the7stars is a media agency based in the United Kingdom. Clients include Iceland, Warner Music, Ladbrokes Coral Group, Nintendo and Suzuki. In 2017, Campaign Magazine ranked the7stars the 12th biggest media agency in Britain.[3]

History[]

the7stars was established in 2005,[1][4] by Jenny Biggam, Mark Jarvis, and Colin Mills,[2] along with a group of senior management from media agency Carat UK, who founded the organisation to compete with independent media agencies. The marketplace had been slow to develop due to prohibitively high start-up costs;[5] the funding required for the creation of the agency came from private individuals, rather than from "venture capitalists or a media network",[1] making the7stars the first "and planning agency to launch since Christine Walker set up Walker Media in 1997".[1][6]

In 2009, the7stars conducted research on the effect the global economic downturn had on media consumption in the UK. It was reported that older consumers had stated that, if prices increased, 46 percent would stop buying newspapers. There was also an overall increase in expectation for media such as newspapers to be free and freely available.[7] In August 2016, Bauer Media appointed the7stars as media agency.[8]

Clients[]

Since starting out with a focus on music labels, the7stars has grown to cover a variety of sectors including retail, charity, technology, finance, gaming and gambling. Clients now include Suzuki,[9] Save the Children,[10] HMV,[11] Iceland[12] and Nintendo[13] amongst others.

Awards[]

In 2015, the7stars won both Campaign and Media Week's 'Media Agency of the Year' award.[14][15] In 2016, they placed 4th on The Sunday Times' '100 Best Small Companies to Work For'.[16]

References[]

  1. ^ Jump up to: a b c d Staff writer (2005-09-01). "Ex-Carat chiefs to launch own media shop". Marketing Week. Archived from the original on 2014-06-10. Retrieved 2012-12-09. (subscription required)
  2. ^ Jump up to: a b "the7stars IPA Member Agency". Institute of Practitioners in Advertising. 2011-10-20. Retrieved 2012-12-09.
  3. ^ Claire Beale (2017-03-17). "Campaign School Report 2017: Top 50 Media Agencies". Campaign Live. Retrieved 2017-10-25.
  4. ^ "Independent agencies poised to win larger advertisers amid media transparency fallout". Digiday. 2017-12-20. Retrieved 2020-08-20.
  5. ^ Catherine Turner (2006-07-20). "Consortium aims to tip scales for media planning". Marketing Week. Archived from the original on 2014-06-10. Retrieved 2012-12-09. (subscription required)
  6. ^ Darren Davidson (2006-01-27). "Media: All About ... Independent media agencies". Campaign. Retrieved 2012-12-09.
  7. ^ Alexandra Taylor (2009-06-10). "Recession and free media expansion impact further on media consumption patterns, research shows". MediaWeek. Retrieved 2012-12-09.
  8. ^ "Bauer Media appoints the7stars as media agency". Retrieved 2018-06-14.
  9. ^ Maisie McCabe (2012-02-24). "Suzuki appoints the7stars to £6m media account". Campaign. Retrieved 2016-06-30.
  10. ^ Natalie Mortimer (2014-08-14). "Save the Children selects the7stars for Christmas campaign". Retrieved 2016-06-30.
  11. ^ Louise Ridley (2013-05-20). "The7stars wins media brief to resurrect HMV". Retrieved 2016-06-30.
  12. ^ Natalie Mortimer (2015-01-29). "Iceland replaces Mediacom with The7Stars for media buying account". thedrum. Retrieved 2016-06-30.
  13. ^ Alex Seedhouse (2016-06-04). "the7stars To Work With Nintendo UK On Media Planning". Nintendo Insider. Retrieved 2016-06-30.
  14. ^ Staff writer (2015-12-10). "Media Agency of the Year 2015: the7stars". Campaign. Retrieved 2016-06-30.
  15. ^ "Media Agency of the Year 2015: the7stars". MediaWeek. Retrieved 2016-06-30.
  16. ^ "Best 100 Companies". The Sunday Times. Retrieved 2016-06-30.
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