The "What Time Is Love?" Story

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The "What Time Is Love?" Story
The KLF - The "What Time Is Love" Story.jpg
Compilation album by
The KLF
Released25 September 1989
Recorded1988–89
StudioTrancentral
Genre
Length39:23
LabelKLF Communications
ProducerThe KLF
The KLF chronology
Shag Times
(1989) 		The "What Time Is Love?" Story
(1989) 		Chill Out
(1990)
Professional ratings
Review scores
SourceRating
Q3/5 stars[1]

The "What Time Is Love?" Story is a compilation album by British electronic music duo The KLF, comprising six versions of their techno track "What Time Is Love?".[2]

Origin[]

By 1989 (see 1989 in music), the popularity of the "Pure Trance Original" of "What Time Is Love?" in European clubs had reportedly spawned eighteen unauthorised cover versions and sound-alikes.[3] In a novel move, some of these were collated by The Orb's Alex Paterson at The KLF's behest, and released as a compilation album entitled The "What Time Is Love?" Story, which was sold commercially for half the price of a conventional album.

Released on 25 September 1989 on LP and CD, The "What Time Is Love?" Story used the same basic design lay-out as the "Pure Trance Original" singles, but the colour scheme was altered: lurid pink writing on lurid green (for the vinyl), and lurid green on lurid pink (for the CD).

Authorship[]

Many commentators have speculated that all of these 'covers' were in fact the work of The KLF themselves. Q magazine, for example, commented that "one wonders why all the vocalists sound so alike (and British, even when praising Allah)" and asked of their readers "wouldn't it be a good scam if you released 18 differing versions scattered across Europe?".[1] However, of the artists featuring on the LP, all possess an independent discography: Liaisons D, a collective that includes techno producer Frank De Wulf, has an extensive discography;[4] Neon is Belgian producer Jean Pierre Bulté of Target Records;[5] Dr. Felix is a pseudonym of Italian producer Claudio Donato.[6] And finally, K.L.F.S., albeit being a one-off shoot, was actually the brainchild of two Italian Hi-NRG producers M. Parmigiani and Marcello Catalano.[7]

The album also includes a live version of "What Time Is Love?", performed at the "Land Of Oz", the chill-out room of the London nightclub Heaven, where Paterson regularly DJed alongside The KLF co-founder Jimmy Cauty. The track was recorded on 31 July 1989, one week after a single release of further "What Time Is Love?" remixes. The date also marked the release of The KLF's pop single "Kylie Said to Jason".

Track listing[]

  1. The KLF — "What Time Is Love?" (Original) – 7:05
  2. Dr. Felix — "Relax Your Body" – 6:32
  3. K.L.F.S. — "What Time Is Love?" (Italian Mix) – 6:10
  4. Liaisons D. — "Heartbeat" – 5:55
  5. Neon — "No Limit" (Dance Mix 4'58) – 4:58
  6. The KLF — "What Time Is Love?" (Live at the Land of Oz) – 8:43

Notes[]

  1. ^ Jump up to: a b Cranna, Ian (October 1989). "The "What Time Is Love?" Story". Q (Review). Archived (via the Library of Mu) on 16 September 2016.
  2. ^ Robbins, Ira. "KLF". Trouser Press.
  3. ^ Cauty, Cressida (August 1989). "KLF Info Sheet 6". KLF Communications. Archived (via the Library of Mu) on 16 September 2016.
  4. ^ "Liaisons D Discography", Discogs (link). Retrieved 6 April 2006.
  5. ^ "Jean Pierre Bulté Discography", Discogs (link). Retrieved 6 April 2006.
  6. ^ "Claudio Donato Discography", Discogs (link). Retrieved 6 April 2006.
  7. ^ "K.L.F.S. Discography", Discogs (link). Retrieved 25 May 2007.

References[]

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