The Macintosh Way

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The Macintosh Way

Author	Guy Kawasaki
Country	United States
Language	English
Genre	Non-fiction
Publisher	Scott, Foresman and Company
Publication date	1990
ISBN	0-673-46175-0
OCLC	19814888
Dewey Decimal	338.7/61004165/0973 20
LC Class	HD9696.C64 A865 1990
Followed by	Database 101

The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.

The author wrote of the book on his website: "This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel." He re-acquired rights to it after it had gone out of print and released it online as a free download.

The book features a foreword by Jean-Louis Gassée.

Chapter listing[]

1. First Blood
2. Macintosh Days
3. Environment
4. Great Products
5. Support
6. Marketing
7. User Groups
8. Evangelism
9. To Market, To Market
10. The Printed Word
11. Working with the Mothership
12. How to Give Good Demo
13. Presentation Manager
14. Trade Show Mavenship
15. How to Drive your (MS-DOS) Competitors Crazy
16. The Macintosh Guide to Dating and Marriage
17. Sayonara

External links[]

• The Macintosh Way at Guy Kawasaki's site

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