Think About the Way

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This article is about the original hit by ICE MC. For the song adaptation by Groove Coverage featuring Rameez, see Think About the Way (song). For song adaptation by Arash featuring Sean Paul, see She Makes Me Go.
"Think About the Way"
Think about the way.jpg
Single by ICE MC
from the album Ice'n'Green
B-side"Remix"
Released18 March 1994
RecordedNovember 1993
GenreEurodance
Length4:16
Label
  • Polydor (Germany)
  • WEA International (UK)
  • Ariplay Records (France)
  • Dance World Attack (Italy)
  • 12INC (Sweden)
Songwriter(s)Roberto Zanetti
Producer(s)Roberto Zanetti
ICE MC singles chronology
"Take Away the Colour"
(1994) 		"Think About the Way"
(1994) 		"It's a Rainy Day"
(1994)
Music video
"Think About the Way" on YouTube

"Think About the Way" is a 1994 song by British rapper ICE MC. It was his second single from his 1994 album Ice'n'Green on which it appears in four versions, and his tenth single overall. It was written and produced by DJ Pick of The Viper Traxx Entertainment Group and the female vocals were performed by Alexia. The song reached the Top 5 in Belgium and Italy, and the Top 15 in Denmark, France, Germany, Spain, Switzerland, Sweden and the Netherlands. It was released under the title "Think About the Way (Bom Digi Bom...)" in UK and Ireland, which it refers to the first words of the first verse.

After being featured in the soundtrack of the film Trainspotting,[1] the song was re-issued in the UK in September 1996, achieving greater success than its original release reaching number 38 in the UK Singles Chart, and number 5 in the Scottish Singles Chart. Remixes were released in 2002, in 2007 by Frisco vs ICE MC, and in 2009 by Gigi Barocco vs ICE MC.

Adaptations[]

Trance DJ and producer act Virtual Vault made a new version of the track featuring the original vocals from Alexia and Ice MC called Think About The Way 2010. In 2011, the German dance band Groove Coverage made a revamped release also called "Think About the Way" featuring vocals from Rameez. Although the Groove Coverage song released on Suprime Records, Sony Music Entertainment released on March 16, 2012, borrows the music and the main refrain of the song, it adds new lyrics in the rest of the song. The Groove Coverage version had been popular in dance venues and a minor hit in Germany reaching number 54 in the German Media Control AG charts.

In 2012, the Iranian-Swedish artist Arash released a musical adaptation of the song called "She Makes Me Go" that borrows widely from the original but with completely new lyrics. Released on initially on EMI Music Sweden and Extravaganza Records on September 17, 2012, it featured Jamaican dancehall singer Sean Paul and was co-written by Roberto Zanetti, Alex Arash Labaf and Sean Henriques (Sean Paul). Re-released on February 15, 2013 on Universal Music in Germany and other European countries, "She Makes Me Go" has charted in Germany, Switzerland, Austria, Romania and Poland.

In 2013, Canadian DJ Anthony Simons produced a cover with Anna Berardi.

Critical reception[]

Pan-European magazine Music & Media commented, "It was only a matter of time, but the cross between Euro dance and ragga is a fact now. Visualise the male character in Culture Beat as a Jamaican toaster instead of an ordinary rapper."[2] Maria Jimenez deemed it a "nearly guaranteed" hit, noting Ice MC's "ragga raps over techno pop beats".[3] Brad Beatnik from Music Week's RM Dance Update wrote, "With a subtitle and chorus of 'bom digi digi bom', plenty of piano and synth, percussion crescendos and a ragga-style vocal, it's not surprising this is currently a huge European hit. It has all the ingredients for being a smash here too."[4] Another editor, James Hamilton said, "UK born Ian Campbell's unstoppable cheesy Euro smash is an ultra commercial catchy cod 'ragga' rapped and plaintive Jasmine (from Germany) whined 133bpm galloper".[5]

Chart performance[]

"Think About the Way" was a major hit on the charts on several continents and remains Ice MC's most successful song to date. In Europe, it reached the Top 10 in Belgium, Denmark, Italy, Scotland, Spain and Switzerland. Additionally, the single managed to climb into the Top 20 in Finland, France, Germany, Iceland, Ireland, the Netherlands and Sweden, as well as on the Eurochart Hot 100, where it peaked at number 18. In the United Kingdom, "Think About the Way" reached its highest position as number 38 in its second run on the UK Singles Chart, on September 8, 1996.[6] But on the UK Dance Chart, it was a even bigger hit, reaching number 6. Outside Europe, the single peaked at number 4 on the RPM Dance Chart in Canada and was also a big hit in Israel, peaking at number 5 there.

Music video[]

The music video for "Think About the Way" was directed by Giacomo De Simone.[7] It didn't feature Alexia. The video was uploaded to YouTube in September 2014. By August 2020, it had more than 12,9 million views.[8]

Track listings[]

Charts[]

References[]

  1. ^ "Ice'n'Green, review, by William Cooper". Allmusic. Retrieved 2009-06-30.
  2. ^ "New Releases: Singles" (PDF). Music & Media. 1994-06-11. Retrieved 2018-04-10.
  3. ^ Jimenez, Maria (1994-10-08). "Short Grooves" (PDF). Music & Media. p. 11. Retrieved 2021-03-15.
  4. ^ Beatnik, Brad (1994-07-02). "Hot Vinyl" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). p. 7. Retrieved 2021-04-19.
  5. ^ Hamilton, James (1994-07-23). "Dj directory" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). p. 10. Retrieved 2021-04-19.
  6. ^ "Official Singles Chart Top 100 08 September 1996 - 14 September 1996". Official Charts Company. Retrieved 2020-09-18.
  7. ^ "Thing about the way ICE MC". YouTube. Retrieved 2018-10-15.
  8. ^ "Ice MC - Think about the way [Official Video]". YouTube. Retrieved 2020-08-26.
  9. ^ "Ice MC – Think About the Way" (in German). Ö3 Austria Top 40.
  10. ^ "Ice MC – Think About the Way" (in Dutch). Ultratop 50.
  11. ^ Canadian Dance peak
  12. ^ "Top 10 Denmark" (PDF). Music & Media. Retrieved 2018-02-28.
  13. ^ "Eurochart Hot 100" (PDF). Music & Media. Retrieved 2018-03-15.
  14. ^ Pennanen, Timo (2006). Sisältää hitin - levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Tammi. ISBN 978-951-1-21053-5.
  15. ^ "Ice MC – Think About the Way" (in French). Les classement single.
  16. ^ "Ice MC – Think About the Way" (in German). GfK Entertainment charts. Retrieved 2019-03-18.
  17. ^ "Íslenski Listinn Topp 40 (20.01.1994 - 26.01.1994)" (PDF). Dagblaðið Vísir - Tónlist. Retrieved 2018-02-01.
  18. ^ "Irish Singles Chart, database". Irishcharts. Retrieved 2009-06-29.
  19. ^ Italy: Top Singles of 1994
  20. ^ "Nederlandse Top 40 – Ice MC" (in Dutch). Dutch Top 40.
  21. ^ "Ice MC – Think About the Way" (in Dutch). Single Top 100.
  22. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  23. ^ Billboard: Hits of the World, 1994-05-21
  24. ^ "Ice MC – Think About the Way". Singles Top 100.
  25. ^ "Ice MC – Think About the Way". Swiss Singles Chart.
  26. ^ "Official Singles Chart Top 100". Official Charts Company.
  27. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  28. ^ "Dance Singles" (PDF). Music Week. 1994-08-06. p. 22. Retrieved 2021-04-26.
  29. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  30. ^ "Official Singles Chart Top 100". Official Charts Company.
  31. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
  32. ^ "Frisco vs. Ice MC: Think About the Way" (in Finnish). Musiikkituottajat – IFPI Finland.
  33. ^ "jaaroverzichten 1994" (in Dutch). Ultratop. Retrieved 2019-12-07.
  34. ^ "Canada Top 50 Dance Tracks of 1994". RPM. Retrieved 2019-12-12.
  35. ^ "1994 Year-End Sales Charts: Eurochart Hot 100 Singles" (PDF). Music & Media. Retrieved 2019-11-28.
  36. ^ 1994 French Singles Chart Disqueenfrance.com Archived 2011-08-20 at the Wayback Machine (Retrieved January 30, 2009)
  37. ^ "Top 100 Singles – Jahrescharts 1994" (in German). GfK Entertainment. Retrieved 2019-11-26.
  38. ^ "Jaarlijsten 1994" (in Dutch). Stichting Nederlandse Top 40. Retrieved 2019-11-29.
  39. ^ "JAAROVERZICHTEN - Single 1994" (in Dutch). dutchcharts.nl. Retrieved 2019-12-07.
  40. ^ "Årslista Singlar, 1994" (in Swedish). Sverigetopplistan. Retrieved 2019-11-23.
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