Thought Catalog

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Thought Catalog
Type of site
Contributor weblog
Available inEnglish
FoundedFebruary 2010 (2010-02)
Headquarters
190 North 10th Street
Brooklyn, New York 11211
,
U.S.
Area servedWorldwide
OwnerThe Thought & Expression Co.
Founder(s)Chris Lavergne
Key peopleChris Lavergne
URLthoughtcatalog.com
AdvertisingYes
RegistrationNo
LaunchedFebruary 1, 2010; 11 years ago (2010-02-01)
Current statusActive

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne.[1] Owned by The Thought & Expression Company, the site attracts 25 million monthly unique visitors.[2]

The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records.[3] Thought Catalog started publishing on February 1, 2010.[4] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic.[3]

The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication.[3][5] Thought Catalog receives between 100 and 500 pieces a day via the submission form.[6]

In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.[7]

Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014."[8][9]

Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014.[10]

Books[]

Thought Catalog launched Thought Catalog Books with four original e-books priced from $2.99 to $4.99.[11] As of June 2015, the imprint accepts manuscripts from their active contributors and from unaffiliated authors, some with agents, some without.[12] They publish both eBooks and print books. In September 2014, Thought Catalog Books and UTA sold the rights to The Tracking of a Russian Spy, by Mitch Swenson, to StudioCanal.[13] The imprint published Prozac Nation author Elizabeth Wurtzel’s book Creatocracy in early 2015.[14][15]

Content[]

Thought Catalog’s content, which includes listicles, essays, and think pieces, has been noted for its "millennial" voice.[2][16] Many well-known authors have contributed to the site including Simon Critchley, Elizabeth Wurtzel, Tao Lin, Robert Greene, James Altucher, Mélanie Berliet, and Tim Ferriss, in addition to previously unpublished essayists.[6][17][18][19][20]

Early on, the site was known for publishing alternative literature, with Tao Lin as a regular contributor.[16] Later, it became associated with a personal, confessional style.[21]

References[]

  1. ^ Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015
  2. ^ a b Ucko, Dan How Thought Catalog Built A Site Millennials Actually Want To Read Native Advertising. June 8, 2015
  3. ^ a b c Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday. June 8, 2015
  4. ^ The Thought & Expression Co. Thought.is. June 7, 2015
  5. ^ SUBMISSIONS Thought Catalog. June 8, 2015
  6. ^ a b Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
  7. ^ Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
  8. ^ Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015
  9. ^ Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
  10. ^ 2014 30 Under 30: Media Forbes. June 8, 2015
  11. ^ Weissman, Saya Thought Catalog Tries E-Books Digiday. June 8, 2015
  12. ^ "Thought Catalog Books F.A.Q." October 8, 2014.
  13. ^ Fleming Jr., Mike Newbie Picture Company On The Case For ‘Tracking Of A Russian Spy’ Deadline. June 6, 2015
  14. ^ Donnelly, Elisabeth Elizabeth Wurtzel Is Publishing Her Next Book, ‘Creatocracy,’ With Thought Catalog Flavorwire. June 8, 2015
  15. ^ THOUGHT CATALOG CELEBRATES THE LAUNCH OF 'CREATOCRACY' BY ELIZABETH WURTZEL Guest of a Guest. June 6, 2015
  16. ^ a b Herrera, Tim Inside the contradictory world of Thought Catalog, one of the Internet’s most reviled sites Washington Post. June 8, 2015
  17. ^ Simon Critchley Thought Catalog. June 8, 2015
  18. ^ Robert Greene Thought Catalog. June 8, 2015
  19. ^ Tim Ferriss Thought Catalog. June 8, 2015
  20. ^ James Altucher Thought Catalog. June 8, 2015
  21. ^ Hasan, Heba Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm TIME. June 8, 2015

External links[]

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