Tide Pods

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Tide Pods
Tide detergent logo.svg
Logo of the Tide brand
Product typelaundry detergent pod
OwnerProcter & Gamble
CountryUnited States
Introduced2012; 10 years ago (2012)
Related brandsTide & Ariel
MarketsInternational (but not worldwide).
A container of Tide Pods
A "Spring Meadow" Tide Pod

Tide Pods (stylized Tide PODS) are a line of laundry detergent pods from Procter & Gamble under the Tide brand. The pods gained notoriety starting in 2017 when social media sites began to show people intentionally eating them.[1]

History[]

See also: Laundry detergent pod § History

Procter & Gamble originally created laundry pods when they launched Salvo powder detergent tablets, later disappearing from the market in 1978.[2]

In 2012, Procter & Gamble launched Tide Pods.[3]

Consumption[]

Further information: Consumption of Tide Pods

Concern has been raised over children accidentally consuming Tide Pods, as its appearance and packaging design can have the same appeal to a child as hard candy with patterned designs, and as Tide Pods are inedible despite tasting like coriander to some people,[4] it is dangerous. In 2012, in response to a child swallowing Tide Pods, Procter & Gamble said they would make this product more difficult to open by adding a double latch to the lid, and have also re-focused their advertising to make clear the product should be out of a child's reach at all times. The packaging was also changed to an opaque orange rather than the original clear plastic gumball machine-type presentation to make them look less enticing.[5]

Ingestion of pods can lead to death in some cases.[6]

"Tide Pod Challenge"[]

Further information: Consumption of Tide Pods § Internet meme

Beginning in late 2017 a viral Internet trend, called the "Tide Pod Challenge", emerged on Twitter and various other social media websites, in which participants intentionally ingest detergent pods.[1] Several children and teens have been injured, some severely, from this intentional consumption.[7] The challenge (and subsequent meme) were popularized on Twitter and several people have eaten Tide Pods on camera.[8] One company began making edible replica "pods" and several internet personalities have posted about making edible "Tide Pods".[9]

Tide later partnered with American football player Rob Gronkowski, having him issue the message: "What the heck is going on, people? Use Tide Pods for washing. Not eating. Do not eat."[10]

References[]

  1. ^ a b Kircher, Madison Malone (December 28, 2017). "Please Don't Eat a Tide Pod, No Matter What the Memes Say". Select All. New York. Retrieved January 3, 2018.
  2. ^ "Unilever airs plans to introduce laundry detergent in tablet form".
  3. ^ "Laundry detergent pods remain a health hazard". Consumer Reports. March 2013. Archived from the original on 12 November 2014. Retrieved 11 November 2014.
  4. ^ Odhner, Carla (2018-02-08). "Science Explains Why Tide Pods Taste Like Cilantro To Some, Soap To Others | Whiskeyleaks". Retrieved 2021-05-01.
  5. ^ Wohl, Jessica (25 May 2012). "Tide to change Pods lid over child safety concerns". Reuters. Retrieved 11 November 2014.
  6. ^ "What Eating a Laundry Pod Can Do to You". Retrieved 19 January 2018.
  7. ^ Carroll, Linda. "Coma, deaths: More children harmed by eating laundry pods". TODAY.com. Retrieved 2018-01-12.
  8. ^ "FACT CHECK: Is the 'Tide Pod Challenge' a Real Thing?". 12 January 2018. Retrieved 19 January 2018.
  9. ^ Colburn, Randall. "People have resorted to making edible Tide laundry pods to stop you from eating the real ones". The A.V. Club. Retrieved 2018-01-12.
  10. ^ Tsuji, Alysha (January 12, 2018). "Rob Gronkowski tells everyone not to eat Tide Pods". USA Today. Retrieved January 13, 2018.
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