Tom Ford (brand)

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Tom Ford
Tom Ford
Typeprivate company
IndustryFashion
Founded2005; 16 years ago (2005)
FounderTom Ford
Headquarters
Madison Avenue, New York
,
United States
Italy (production)
Key people
Tom Ford (Creative Director)
Domenico De Sole (Chairman)[citation needed]
Productsready-to-wear products, leather goods, shoes, beauty, fragrances and jewellery
RevenueIncrease$654 million [1]
OwnerTom Ford
Websitewww.tomford.com

Tom Ford SA, stylized as TOM FORD, is a luxury fashion house founded by designer Tom Ford in 2005. Its product line features ready-to-wear and made-to-measure offerings, as well as footwear, accessories, handbags, cosmetics, and fragrances.[2]

History[]

Tom Ford departed his position as creative director at Gucci in 2004[3] and founded his own eponymous label in April 2005.[4] The Tom Ford retail brand concept began in 2004 as a venture between Ford and his business partner Domenico de Sole with the launch of a cosmetics line.[5] In the same year, Ford announced his partnership with Marcolin Group to produce and distribute optical frames and sunglasses. In 2005, he launched the Tom Ford Estée Lauder Collection of cosmetics.[6][7]

In April 2007, the first directly-owned Tom Ford flagship boutique opened at 845 Madison Avenue in New York City.

In September 2010, Ford debuted his label's women's ready-to-wear collection at his Madison Avenue store. The event featured celebrity models such as Beyoncé, Julianne Moore, and Daphne Guinness.

In November 2015, the house opened its Miami flagship boutique in that city's Design District.[8] In November 2017, it opened its first beauty store in London.[9]

As of 2017, Tom Ford Beauty, owned by Estée Lauder, estimated $1 billion in sales.[9]

As of 2020, Tom Ford was the major shareholder of Tom Ford International, holding 63.75% of the shares.[5]

Since its inception, the label has been criticized for using naked women in various advertising campaigns. Various journalists asserted that the ads were vulgar, sexist, or objectified women. One ad featured a nude woman holding a bottle of perfume between her legs. Another featured a naked woman ironing a man's pants while he read a newspaper. A separate ad was banned in Italy.[10][11][12][13]

Responding to criticism that he objectified women, Ford stated he is an "equal opportunity objectifier" and is "just as happy to objectify men". He argued, "you can't show male nudity in our culture in the way you can show female nudity" and pointed out that he did a male nude ad while at Yves Saint Laurent which was pulled from circulation.[14][15]

In 2014, the brand released a product called the "Penis Pendant Necklace". The product caused some controversy, with Christians calling it offensive due to the pendant being shaped similar to a Christian cross or crucifix.[16][17] Ford replied that "it was not meant to be a cross, it was a phallus" and "people read into things what they want to".[15]

Tom Ford Beauty[]

The first fragrance to be released by the Tom Ford label was Black Orchid in 2006. The fragrance is an oriental floral featuring notes of chocolate, vanilla, ylang-ylang and truffle. In 2007, the Private Blend collection of fragrances were introduced by Tom Ford Beauty that featured more experimental and niche-quality fragrances at a higher price point. Tom Ford has described Private Blend as his "own personal scent laboratory".[18] As of 2021, the Private Blend collection contains twenty three fragrances.

At his Spring/Summer 2018 collection runway show, held in September 2017 as part of New York Fashion Week, Tom Ford garnered media attention for unveiling a new Private Blend fragrance titled "Fucking Fabulous".[19] Tom Ford faced reluctance from Estée Lauder in naming the fragrance with Ford himself saying that "First of all, they didn’t even want to launch it" and that he had to insist on the name because "I knew it would be a hit with that name".[20]

References[]

  1. ^ "Bio". www.owler.com. Retrieved February 13, 2021.
  2. ^ Taylor, Molly (April 22, 2008). "Tom Ford". British Vogue. Retrieved February 19, 2021.
  3. ^ Avins, Mimi (February 28, 2006). "Tom Ford to launch his own label". Los Angeles Times. Retrieved February 19, 2021.
  4. ^ Som, Ashok; Blanckaert, Christian (2015). The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management. John Wiley & Sons. p. 320. ISBN 9780470830024 – via Google Books.
  5. ^ Jump up to: a b Cabigiosu, Anna (2020). Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers. Springer Nature. p. 121. ISBN 9783030488109 – via Google Books.
  6. ^ Beatty, Sally (April 6, 2005). "Estee Lauder Courts Tom Ford To Revive Brand". The Wall Street Journal. Retrieved February 14, 2021.
  7. ^ Singer, Natasha (November 5, 2005). "Estée Lauder Makes a Play for Youth". The New York Times. Retrieved February 14, 2021.
  8. ^ Miami staff (November 3, 2015). "Tom Ford's Flagship Opens in Design District". Miami Herald. Retrieved February 14, 2021.
  9. ^ Jump up to: a b Strugatz, Rachel (November 17, 2017). "Tom Ford Beauty: On Track to Hit $1 Billion, Opening First Store". Women's Wear Daily. Retrieved February 14, 2021.
  10. ^ Wallis, David (June 4, 2012). "The Breast of Advertising: From Hooters to the cover of 'Time,' does the strategy sell or repel?". Adweek. Retrieved March 5, 2016.
  11. ^ Allwood, Emma Hope (May 13, 2015). "Fashion v censorship: a history of banned ads". Dazed. Retrieved March 5, 2016.
  12. ^ Stampler, Laura (April 10, 2012). "These Modern Ads Are Even More Sexist Than Their 'Mad Men' Era Counterparts". Business Insider. Retrieved March 5, 2016.
  13. ^ "Italy gives the finger to latest Tom Ford ad". Adweek. April 25, 2008. Retrieved March 5, 2016.
  14. ^ Hughes, Sali (March 21, 2015). "Tom Ford: 'I'm an equal opportunity objectifier'". The Guardian. Retrieved March 4, 2016.
  15. ^ Jump up to: a b "Tom Ford's Penis Necklace Controversy | Tom Ford Interview". CNBC International. February 24, 2015. Retrieved March 4, 2016.
  16. ^ Tsjeng, Zing (December 15, 2014). "Christians outraged by Tom Ford cross-shaped penis necklace". Dazed. Retrieved March 5, 2016.
  17. ^ Sharkey, Linda (December 11, 2014). "Tom Ford's 18 carat gold penis necklace is now on sale – just in time for Christmas". The Independent. Retrieved March 5, 2016.
  18. ^ ""Private Blend is my own personal scent laboratory." {{|}} PRIVATE BLEND {{|}} TOM FORD". YouTube. Retrieved February 19, 2021.
  19. ^ Reed, Sam (September 1, 2017). "Tom Ford's New Fragrance Is "F—ing Fabulous"". The Hollywood Reporter. Retrieved February 19, 2021.
  20. ^ Darcella, Aria (October 24, 2018). "Tom Ford's Perfume Almost Didn't Get Its Fucking Fabulous Name". The Daily Front Row. Retrieved February 19, 2021.

External links[]


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