Tony Ward (designer)

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Tony Ward (Arabic: طوني ورد, born March 27, 1970 in Beirut, Lebanon) is a Lebanese-Italian fashion designer.^[1] Aptly named “The Architect of Detail”, he draws his inspiration from contemporary Architecture, which helps him envision sculptural forms, create innovative techniques and play with the boundaries of light and transparency.

Early life[]

Tony Ward, son of Elie Ward, a well-known couturier based in Beirut, grew up in the effervescent world of fashion. At the age of 18 he enrolled in the Ecole de la Chambre Syndicale de la Couture Parisienne in Paris, France.^[2] He worked for seven years with Claude Montana at Lanvin, with Gianfranco Ferré at Dior, then with Karl Lagerfeld at Chloé,^[3] where he learned the secrets of haute couture techniques up to the highest standards before he launched his own brand Tony Ward Couture. Ward transformed his family's couture house, established by his father in 1952, into an international brand. He creates Couture, Ready to Wear and Bridal Collections, all of which combine the craftsmanship of his family Atelier with innovation and masterful cuts and lines. His creations attract members of Royal Families, celebrities and high-end international stores.

Career[]

After seven years of work experience in Paris, Tony Ward came back to his home country and launched his own couture line in 1997,^[4] for which he was awarded 1st prize at the "Société des Artistes et Décorateurs" (SAD) design competition, and his drawing was exhibited at the Musée Galliéra (The Fashion Museum of the city of Paris).

In 2004, Tony Ward started presenting his Couture Fashion Shows in Rome. His first Collection entitled "Eden" gained the attention of the Italian and International press, high society and celebrities. He then was named Fashion Designer of the Year at the "L’Ago D’Oro" (Golden Needle) awards and by 2007, Tony Ward Couture Collections had attracted VIP from all around the world. The increasing demand for his creations led to the opening of an exclusive showroom in Moscow.

In 2008, the brand translated into a Luxury Ready-to-wear line. Three years later, in 2011, the Lebanese designer entered the Ready-to-wear Bridal market.

In 2013, his collection "Frozen Memories" was presented in Moscow at The Mercedes Benz Fashion Week. The models were the Beauty Queens participating in the Miss Universe 2013 Pageant and walked down the Runway wearing Tony Ward Couture creations.^[5][6][7][8] After ten years of revealing his Collections in Rome during the Italian Fashion week, Tony Ward chose in 2014 to start presenting in Paris.^[9][10]

In 2014, Tony Ward was chosen to dress the 12 finalists of the Miss France 2015 elections during a live show that was followed by more than 8 million viewers on French channel TF1. The Designer chose delicately embroidered aerial tulle gowns gradating in shades of white, beige and blue from the Ready to Wear Spring Summer 2016 collection to dress the candidates. Miss France 2015 Camille Cerf and Miss France 2010 Malika Menard were also wearing Tony Ward designs during the event.

Headquarters[]

After celebrating the 60th birthday of the historical Ward Atelier, Tony Ward Couture moved to its New Headquarters on Hôtel-Dieu Avenue in Beirut, Lebanon. The modern building gathers the Boutique, Couture Salons, Offices and Ateliers.

Museum displays[]

A gown worn by Whitney Houston for The BET Honors in 2010 was part of a temporary exhibit at the Grammy Museum.^[11]

Also, the dress worn by Pink at the Grammy Awards was displayed at the Limited/Unlimited exhibition^[12] for the AltaRomAltaModa fashion event 2010 in Rome, Italy.

References[]

External links[]

• Official website