Total Beauty Media

Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.^[1]

History[]

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive. By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.

In August 2010, it acquired LimeLife.^[2]

In 2012, it launched a web show.^[3]

In March 2015, the company was acquired by Evolve Media.^[4]

References[]

^ "Beauty and the blog". The Economist. March 25, 2008.
^ Schonfeld, Erick (August 18, 2010). "Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire". TechCrunch.
^ Shields, Mike (February 13, 2012). "Total Beauty Media to Launch Live Web Show". Adweek.
^ "Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group" (Press release). Business Wire. March 5, 2015.

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[1] "Beauty and the blog". The Economist. March 25, 2008.

[2] Schonfeld, Erick (August 18, 2010). "Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire". TechCrunch.

[3] Shields, Mike (February 13, 2012). "Total Beauty Media to Launch Live Web Show". Adweek.

[4] "Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group" (Press release). Business Wire. March 5, 2015.

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