Tractive

From Wikipedia, the free encyclopedia
Tractive
TypePrivate
IndustrySoftware Technology, Hardware
Founded2012
Founders
  • Michael Hurnaus
  • Michael Lettner
  • Michael Tschernuth
  • Florian Gschwandtner
Headquarters
Pasching
,
Austria
Key people
  • Wolfgang Reisinger
Number of employees
110 (2021)
Websitewww.tractive.com

Tractive is an Austrian company that develops real-time location trackers for pets and other animals using GPS and GSM technology.[1][2][3][4][5][6][7]

Overview[]

Developed by Michael Hurnaus, their real-time location tracking device, Tractive GPS can be used via a Smartphone application or web interface. It tracks the device's positions using GPS and transfers the data using GSM technology.[8][9] It has a clip mechanism that can be attached to a collar and weighs approximately 1.4 ounces.[1][9] The device can be used for animals who are 9 pounds or heavier and can be used for multiple pets. The tracker is waterproof and has an optional replacement plan.[10][11][12][1][5] It has a geofencing feature that allows for the creation of virtual fences and sends notifications when the pet enters or exits them.[9][4]

It can be used in over 175 countries, and has a battery life of 3 to 5 days, depending on network and usage.[7]

Tractive GPS requires a paid subscription to track your pet. The basic package includes GPS tracking and unlimited LIVE tracking. The premium package has both GPS Tracking and unlimited LIVE Tracking plus it also includes worldwide coverage, unlimited location history, shared access with other accounts, premium customer service, and you can also export the location history of your pet dogs using a GPX or a KML file.[13]

Capitalization[]

It raised $500k in 2012 and €2m from former race car driver Harold Primat in 2016.[1][14] In 2018 they raised an additional '7-digit' Euro sum from Monkfish Equity, the investment vehicle of the founders of Trivago.[15]

Awards[]

  • Tractive received the best team award from Kununu.[16]
  • Tractive received the award for third place in the Best Workplace Award 2018 from Kununu.[17]
  • Tractive has been awarded the Born Global Champion Award.[7][8]
  • Tractive received the Innovation of the Year award at Futurezone Award 2014.[18]
  • Tractive received the Edison Award, 2013.[19]
  • Tractive has been included in the list of the best dog GPS trackers in 2021 by Technobark.[20]

References[]

  1. ^ a b c d "This smart collar can track your pets". The Verge. Retrieved 2018-05-25.
  2. ^ "5 Helpful Gadgets For Keeping Track of Your Pets". TechCo. 2017-01-30. Retrieved 2018-05-25.
  3. ^ "Take 5: Pet tech helps owners track weight, location". KING. Retrieved 2018-05-25.
  4. ^ a b "Tractive Helps You Keep Track of Your Furry Friends". Laptopmag. Retrieved 2018-05-25.
  5. ^ a b "Tractive GPS 3G Pet Tracker". PCMag India. 2017-08-15. Retrieved 2018-05-25.
  6. ^ "Tractive GPS Pet Tracking - verenahaunschmid". verenahaunschmid. 2015-02-28. Retrieved 2018-05-25.
  7. ^ a b c "Tractive GPS Pet Tracker Review". Pet Tracker Reviews. 2017-02-01. Retrieved 2021-03-02.
  8. ^ a b "Localization business case - Tractive: "LingoHub liberates our team" - LingoHub - Translation Service Hub". lingohub.com. Retrieved 2018-05-25.
  9. ^ a b c "Tractive Review | Top Ten Reviews". TopTenReviews. Retrieved 2018-05-25.
  10. ^ "Best Pet Tracking Devices 2018 - GPS Trackers for Dogs, Cats". TopTenReviews. Retrieved 2018-05-25.
  11. ^ "Tractive gps Pet Tracker is Waterproof - Review". Wearables and Tracking Devices. 2014-12-19. Retrieved 2018-05-25.
  12. ^ "Pets Happy Hour is under construction". petshappyhour.com. Retrieved 2018-05-25.
  13. ^ "Tractive GPS Collar Review". Technobark. Retrieved 2020-09-13.
  14. ^ "Tractive". angel.co. Retrieved 2018-06-09.
  15. ^ "Austrian pet tech startup Tractive receives investment and launches the world's first GPS tracker for cats". eu-startups.com. Retrieved 2018-12-21.
  16. ^ "Ranking: Die besten und nervigsten Kollegen Österreichs gibt's hier". Retrieved 2019-08-06.
  17. ^ "Best Workplace Award 2018 – In diesen Büros ist es am schönsten". Retrieved 2018-12-21.
  18. ^ "Tractive Motion ist die Innovation des Jahres". Retrieved 2018-06-09.
  19. ^ "Edison-Preis für Tractive-Tierortungssystem". Tips Online (in German). Retrieved 2018-06-09.
  20. ^ "Best GPS Dog Trackers & GPS Dog Collars in 2021". Tips Online. Retrieved 2021-03-02.
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