Trell (application)

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Trell
Original author(s)Pulkit Agrawal
Developer(s)Trell Experiences Pvt Ltd.
Initial releaseAugust 2017; 4 years ago (2017-08)
Stable release(s)
Android6.1.00 / August 4, 2021; 4 months ago (2021-08-04)
iOS5.0.5 / July 15, 2021; 5 months ago (2021-07-15)
Preview release(s)
5.3.37 / 13 November 2020; 13 months ago (2020-11-13)
Operating system
Size
Available in8[1] languages
List of languages
Hindi, Marathi, Kannada, Bengali, English, Tamil, Telugu and Malayalam
Type
LicenseFreeware
Websitetrell.co
As ofAugust 2021
Trell Experiences
TypePrivate
Industry
Founded2017; 4 years ago (2017)
Founder
  • Pulkit Agrawal (CEO)
  • Arun Lodhi
  • Bimal Kartheek Rebba
HeadquartersBangalore, Karnataka, India
Area served
India

Trell[2] is an Indian lifestyle social commerce platform owned by Trell Experiences Pvt. Ltd based in Bangalore.[3] The mobile application is used by Indian communities to share their experiences with like-minded individuals in the form of 3 minute vertical videos.[4] The platform is currently available in 8 Indian languages across 20 Lifestyle categories such as fashion, beauty, personal care, recipes, food, travel, movie and TV reviews, gadget reviews and demos among others.[5][6][7] In October 2020, Trell launched social commerce within the app, allowing users to purchase beauty, personal care and wellness products from the influencers’ videos.[8]

History[]

The application was launched in August 2017, by IIT Bombay Alumni Arun Lodhi, Pulkit Agrawal and NITIE Alumnus Bimal Kartheek Rebba.[9] Trell app saw a huge spike in users on 30 June 2020 when similar Chinese apps were banned in India .[2][4] In July 2020, Trell surpassed the Monthly Active Users (MAUs) of Twitter and Pinterest in India.[10] In August 2020, Trell started focusing on monetization.[11] They released Trell Anthem "Keh Jo Kehna Hai" which is sung by Sukhwinder Singh"[12]

Partnership[]

Trell has partnered with Chennai Super Kings in 2020 for its digital mandate which held in UAE and launched a campaign with #CSKMillionStrong.[13][14]

Initiatives against misinformation[]

During Pandemic in March 2020, Trell helped curate reliable and accurate information about the coronavirus by bringing on board doctors who created videos in regional languages and encouraging doctors on platform for awareness.[15]

Revenue model[]

Trell Shop is a marketplace for customers and brands. It earns commission from multiple brand partnership/collaboration on its platform.[16]

Technology[]

Trell app has editing tools on the platform and upload their content. It allows users to use filters and effects for videos.[citation needed]

Awards[]

  • Top 20 for the Worldwide Mobile UX Awards[17]
  • The application won The Best Technology Start-Up of the Year award at the Times Business Awards 2020.[18]
  • Top Community Builder Startup Of The Year, presented by Business Ex.[19]
  • Top 10 promising startups worldwide by Startupbootcamp 2016.

Funding rounds[]

Investors include Sprout Ventures Partners, Rajan Anandan, MD of Google India, Anupam Mittal, Sequoia Capital, Fosun RZ Capital, KTB Network, Samsung Ventures, Ankur Nagpal, CEO of Teachable, Gokul Rajaram, Vineet Buch, LetsVenture and WEH Ventures among others.[20]

Transaction Name Fund Raised
Seed $1.25 million
Pre-series A $4 million
Series A $11.4 million
Series B $45 million

References[]

  1. ^ Jul 20, TIMESOFINDIA COM; 2020; Ist, 23:56. "Trell claims 20 million new users from tier-2 cities - Times of India". The Times of India. Retrieved 19 December 2020.CS1 maint: numeric names: authors list (link)
  2. ^ a b Sarkar, John. "Trell app: Desi platform, Trell witnessed more than 1 million downloads after India banned Chinese apps - Times of India". The Times of India. Retrieved 15 December 2020.
  3. ^ Jul 20, TIMESOFINDIA COM |; 2020; Ist, 23:56. "Trell claims 20 million new users from tier-2 cities - Times of India". The Times of India. Retrieved 4 March 2021.CS1 maint: numeric names: authors list (link)
  4. ^ a b Cruze, Danny Cyril D. (10 August 2020). "TikTok alternate Trell registers 800% more screen time". mint. Retrieved 19 December 2020.
  5. ^ "Trell Co-Founder Asks People to Join Hands And Support Indian Apps". India Today. Retrieved 19 December 2020.
  6. ^ "Trell clocks a 10x growth with 800% increase in screen time post Chinese apps ban". Hindustan Times Tech. 11 August 2020. Retrieved 19 December 2020.
  7. ^ "Short video app Trell jumps on to the social commerce bandwagon". The Economic Times. Retrieved 4 March 2021.
  8. ^ "Life, Style, and Beyond". The New Indian Express. Retrieved 30 June 2021.
  9. ^ Awasthi, Prashasti. "Seven startups that witness growth despite the lockdown". @businessline. Retrieved 4 March 2021.
  10. ^ Studio, HT Brand (13 July 2020). "Homegrown startup Trell surpasses Twitter and Pinterest in India". mint. Retrieved 30 June 2021.
  11. ^ "Roposo | Chingari: Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up". The Economic Times. Retrieved 23 January 2021.
  12. ^ Majumdar, Meghna (31 October 2020). "Happy days will come soon, says Sukhwinder Singh". The Hindu. ISSN 0971-751X. Retrieved 24 January 2021.
  13. ^ www.ETBrandEquity.com. "IPL 2020: Trell partners with CSK to launch new campaign - ET BrandEquity". ETBrandEquity.com. Retrieved 4 March 2021.
  14. ^ Sep 19, John Sarkar / TNN /; 2020; Ist, 18:13. "Homegrown lifestyle-video app Trell becomes official partner of Chennai Super Kings - Times of India". The Times of India. Retrieved 4 March 2021.CS1 maint: numeric names: authors list (link)
  15. ^ Shrivastava, Aditi. "Local language content cos help stem fake info". The Economic Times. Retrieved 4 March 2021.
  16. ^ "Startup Watchlist: 6 Indian Media & Entertainment Startups To Watch Out For In 2021". Inc42 Media. 16 January 2021. Retrieved 4 March 2021.
  17. ^ Modgil, Shweta (17 September 2017). "Trell Journey: From An Instagram Handle To A Visual Blogging Platform". Inc42 Media. Retrieved 4 March 2021.
  18. ^ "This lifestyle-video app provides Indians a platform to share their experiences and reviews". The Economic Times. Retrieved 15 December 2020.
  19. ^ "Awards Winner". www.franchiseindia.com. Retrieved 30 June 2021.
  20. ^ Varun (26 July 2018). "Trell raises ₹8.58 crores in seed funding". The Indian Wire. Retrieved 7 July 2021.

External links[]

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