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Under the Influence is a Canadianradio documentary series about marketing and advertising presented by former admanTerry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.[citation needed]
The Times They Are A-Changin': Brands Crushed By Zeitgeist
January 7, 2021
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Switch-Pitchers: When Spokespeople Change Brands
January 14, 2021
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You're Soaking In It: Female Brand Icons
January 21, 2021
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Escape Or Die Frying: The Art Of The Movie Poster
January 28, 2021
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It’s a bird, it’s a plane, it’s Superheroes in Advertising!
February 4, 2021
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It’s Finger Lickin’ Bad: Marketing in the Time of Covid
February 18, 2021
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Celestial Advertising: The Art of Skywriting
February 25, 2021
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The Future Is Furry: Animals In Advertising
March 04, 2021
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Brand Envy 2021
March 11, 2021
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Brands Are People, Too: Products Named After Inventors (Encore)
March 18, 2021
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Air Quotes: Creative Radio 2021
March 25, 2021
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Red Carpet Marketing: The Business of Award Shows
April 1, 2021
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One Toke Over The Line: 50-Year Marketing Milestones
April 8, 2021
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Who Will Buy My Memories: Fan Club Marketing
April 15, 2021
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I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
April 22, 2021
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Son of Crocodile Dundee: Nostalgia Advertising
April 29, 2021
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There’s Something About Mary: Mad Woman Mary Wells)
May 6, 2021
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Bookmarks 2021
May 20, 2021
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Too Many Turk Brodas: Trading Card Marketing
May 27, 2021
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The Show Must Go On: Broadway Marketing
June 3, 2021
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Tombstone Tourists: The Growth of Cemetery Tourism
June 10, 2021
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Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands
June 17, 2021
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Ask Terry 2021
June 24, 2021
Other information[]
This article contains a list of miscellaneous information. Please relocate any relevant information into other sections or articles.(August 2019)
Under The Influence began in 2012 as the follow-up radio series to The Age of Persuasion (2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world.
Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014.
Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005).
Every episode features a Beatles reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan.
Certain episodes that feature copyrighted music are only available for streaming on www.cbc.ca/undertheinfluence, and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website.
Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode.
Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio.
Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs.
Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend), Daniel Nestor (Tennis star), Kathy Greenwood (Whose Line Is It Anyway), Robin Duke (SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires), Jayne Eastwood (actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters, Sergio Di Zio (actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world), Carolyn Hopkins (the voice heard in over 200 airports), Ian Thomas (Canadian rockstar).
O'Reilly has tried repeatedly to get Boston Bruins hockey great Terry O’Reilly to leave a phone message, but O’Reilly has never responded. Terry won’t give up.