V-NOVA

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V-NOVA
TypePrivate limited company
IndustryData compression, video codec
Founded2011
FoundersGuido Meardi, Pierdavide Marcolongo and Others
Headquarters
London
,
UK
Area served
Worldwide
Key people
David Benello (Chairman)
Guido Meardi (CEO)
Pierdavide Marcolongo (COO)

V-NOVA is a multinational IP and Technology company headquartered in London, UK. It is best known for innovation in data compression technology for video and images.[1][2][3]

History[]

V-NOVA was founded in 2011 by Guido Meardi, Pierdavide Marcolongo and others.[4] Guido Meardi is a serial entrepreneur, angel investor and former senior Partner at McKinsey & Company. And Pierdavide Marcolongo is a former executive director at Goldman Sachs.[5] In 2012, Mr Federico Faggin[6] was among V-Nova’s investors and founding members.

In 2016, the company was named the first Global Media Innovator by the Diplomatic Council.[7] In the same year Eutelsat deployed V-Nova's technology for the 4K contribution feeds of the UEFA Euro Championship 2016 and subsequently acquired a minority stake for an undisclosed amount.[8]

In 2016, Sky acquired a minority stake in V-Nova for £4.5 million [8] and Eutelsat subsequently acquired a minority stake for an undisclosed amount.[9]

Also in 2016, V-Nova became a member of the Society of Motion Picture and Television Engineers.[10]

V-Nova has partnered with large organizations including Sky, Xilinx, Nvidia, Eutelsat and Amazon Web Services to provide its video compression technology.[1][11]

In 2017, V-NOVA acquired the entire Faroudja patent portfolio to improve its Perseus codec.[12]

In April 2019, V-NOVA technology was selected by MPEG for the working draft of the MPEG-5 codec enhancement standard.[13] In the same year V-Nova became a member of the Advanced Television Systems Committee.[14]

In 2020, V-NOVA and Amazon Web Services collaborated.[15]

In May 2021, V-Nova announced its partnership with SOUTHWORKS for LCEVC Integration Services.[16][17]

In June 2021, V-Nova partnerred with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration. The Satellite is scheduled to launch in 2021.[18]

In July 2021, the venture capital firm Neva SGR invested €33m in V-Nova.[19][20]

Technology[]

In 2015, the company announced a new digital data-encoding technology based on multi-layer coding, parallel processing and deep learning called Perseus for efficient video streaming with a focus on enabling UHD/4K services at lower bandwidths. It was claimed that it could be streamed to TVs and other devices using only around 50% of the bandwidth required by existing streaming technologies.[21][22]

V-Nova’s technology was later selected to provide the essential IP for the ISO/IEC 23094-2 standard MPEG-5 Part 2 Low Complexity Enhancement Video Coding (LCEVC), a codec-agnostic enhancement codec that can be combined with other video codecs to improve their coding and processing efficiency. It also maintains compatibility with the device ecosystem of the enhanced codec.[23]

V-Nova also developed another international standard codec, SMPTE VC-6 ST 2117, aimed at professional video and Artificial Intelligence applications.[24]

Awards[]

  • V-NOVA was honored for Best of Show TV Technology Awards for four consecutive years 2018, 2017, 2016 & 2015[25][26][27][28]
  • CSI Awards for 2017 & 2015 for best Best Digital Video Processing Technology[29][30]
  • Best of Show IBC (TVB Europe) for three consecutive years 2017, 2016 & 2015 for PERSEUS-powered Universal Media Player by V-NOVA[31][32]
  • Diplomatic Council Awards Global Media Innovator 2016[33]

References[]

  1. ^ a b "Big leap in 4K video streaming tech". BBC News.
  2. ^ "Video compression inspired by nature". Financial Times.
  3. ^ "Fla. Firm Wins $1M Lien After Client Reneges On Settlement - Law360". www.law360.com.
  4. ^ "V-Nova". 100 Stories.
  5. ^ "In Conversation with V Nova". IABM. 11 May 2020.
  6. ^ "V-Nova". 100 Stories.
  7. ^ "Dieter Brockmeyer – 'DC Global Media Innovator' is going to the second round". Broadband TV News. 3 November 2016.
  8. ^ "Eutelsat Takes a Stake, Partners with V-Nova for Compression Technologies". Via Satellite. 2016-09-14. Retrieved 2020-01-21.
  9. ^ "Sky buys stake in V-Nova". Broadcast.
  10. ^ "V-Nova Joins SMPTE". Advanced Television. 2016-12-19. Retrieved 2020-01-21.
  11. ^ "APN Partner Profile". Amazon Web Services, Inc.
  12. ^ "Il ritorno di Faroudja per migliorare la qualità di Rai e Sky". DDay.it (in Italian).
  13. ^ "V-Nova recruited by MPEG-5 for codec enhancement". Rethink.
  14. ^ "Members". ATSC. Retrieved 2019-09-13.
  15. ^ "V-Nova, AWS collaborate on more efficient on-demand online services | Infrastructure | News | Rapid TV News". Rapidtvnews.com.
  16. ^ "V-Nova introduces LCEVC SDK licensing terms". Digital TV Europe. 20 May 2021.
  17. ^ "V-Nova LCEVC Royalty Structure Announced". Streaming Media Magazine. 20 May 2021.
  18. ^ "V-Nova teams with D-Orbit and Unibap to demonstrate VC-6 for on-orbit satellite imagery acceleration". Geospatial World. 10 June 2021.
  19. ^ "V-Nova closes €33m series C funding". advanced-television.com.
  20. ^ "V-Nova Receives Investment from Neva First". FinSMEs. 26 July 2021.
  21. ^ Grant, August E.; Meadows, Jennifer H. (2016). Communication Technology Update and Fundamentals: 15th Edition. Taylor & Francis. ISBN 978-1-134-98765-8.
  22. ^ "Perseus, lo streaming 4K diventa leggero e possibile". Wired (in Italian). 10 April 2015.
  23. ^ "Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020". Streaming Media Magazine. 15 October 2019.
  24. ^ Jachetta, Jim (15 February 2020). "New Codec - SMPTE VC-6 ST 2117 P.Pro - a More Efficient Alternative to Uncompressed, JPEG XS and JPEG 2000 from V-Nova". VidOvation Corporation.
  25. ^ April 2018, Tom Butts 16. "TV Technology Announces Recipients of Best of Show Awards for the 2018 NAB Show". TVTechnology.
  26. ^ April 2017, Claudia Kienzle 10. "V-Nova Next-Gen Video Compression On Tap for 2017 NAB Show". TVTechnology.
  27. ^ April 2016, TV Technology Staff 25. "TV Technology Announces 2016 NAB Best of Show Award Winners". TVTechnology.
  28. ^ April 2015, Staff 17. "TV Technology Announces 2015 NAB Best of Show Award Winners". TVTechnology.
  29. ^ "CSI Awards". csimagazine.com.
  30. ^ "CSI Awards". csimagazine.com.
  31. ^ "Best of Show 2017 winners announced". TVBEurope. 19 September 2017.
  32. ^ "Best of Show winners announced". TVBEurope. 14 September 2016.
  33. ^ "Global Media Innovator | Diplomatic Council". diplomatic-council.org.
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