Vertic
This article contains content that is written like an advertisement. (January 2021) |
Industry | Digital Marketing & Communications, Digital Transformation, and Design |
---|---|
Founded | 2002 |
Headquarters | New York City |
Number of locations | New York
Copenhagen Singapore |
Area served | Worldwide |
Key people | CEO, Sebastian Jespersen Company president, Mads Krogh Petersen |
Services | Digital strategy
User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce Marketing-as-a-service |
Number of employees | 95 |
Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle.[1]
The agency creates digital marketing experiences based in technology, design and data.[2]
Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.[3]
History[]
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In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management.[4]
Vertic has approximately 100 employees in 3 offices located in New York, Copenhagen, and Singapore.[5]
Initiatives[]
[]
Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of agency (RAPP).[6] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[7]
UN Global Compact[]
Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[8]
The Corporate Website Index[]
In 2019, Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[9] It assesses websites according to 3 sets of criteria: Experience, Relevancy, and Use of Technology.[10]
Partnerships[]
Forrester[]
Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[11]
Forbes[]
CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. [12]
Awards and Recognition[]
In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[13] for best brand website, the DRUMB2B Brave Awards[14] for the best use of data & technology in a website, the Internationalist Award[15] for innovative digital marketing, as well as the Webby Awards[16] for the best navigation structure.
References[]
- ^ "Vertic". thehub.io. Retrieved 2021-01-20.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com. Retrieved 2021-01-20.
- ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com. Retrieved 2021-01-20.
- ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.
{{cite web}}
: CS1 maint: url-status (link) - ^ "Home". vertic.com. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
- ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.
- Advertising agencies of the United States
- Companies based in Copenhagen
- Danish company stubs