Veruka
Veruka was a nightclub in Manhattan, owned by Noel Ashman. The club operated between January 1997 and June 2004, and was known for its strict door policy and celebrity patrons.
History[]
The name Veruka was derived from Veruca Salt, the character of the story Charlie and the Chocolate Factory.[1] Veruka[2] was located on Broome Street at Sixth Avenue. It had a multi-level lounge and was one of New York's first clubs to have bottle service. In 2001, designer Todd Oldham redesigned the club. Hip-hop songwriter John Forté (of the Fugees) was among the club's celebrity DJs.[3]
Celebrity regulars included Sean Penn, Ben Affleck, Leonardo DiCaprio, Mark Wahlberg, Cuba Gooding Jr., Nicolas Cage, Debbie Harry, Derek Jeter, Denis Leary, John Waters, Martin Sheen,[4] and Sarah Jessica Parker,[5] and was a popular location for the New York Yankees.[6]
Owner Noel Ashman opened a new club, The Leonora, in Chelsea in August 2014. Ashman described The Leonora as a modernized version of Veruka.
References[]
- ^ Holzer, Alexandra (12 July 2012). "New York Never Sleeps Because Noel Ashman Won't Let It!". Huffpost. Retrieved 31 January 2018.
- ^ "Power Perches". 1998-10-30.
- ^ "John Forte's Rap". rollingstone.com. Archived from the original on May 6, 2009. Retrieved 2009-10-07.
- ^ "Power Perches". 1998-10-30.
- ^ Angelo, Jesse; Callaway, Libby (1999-10-14). "How Out Players Party (Or Not): They are Foes on the Field, But are They Friends at the Bar? Read on…". The NY Post.
- ^ Froelich, Paula (2000-10-26). "Champion Yanks Rule the Night Life". New York Post.
Coordinates: 40°43′27″N 74°00′17″W / 40.7241°N 74.0046°W
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