Vervegirl

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Vervegirl
Vervegirl (magazine) cover.png
CategoriesTeen magazine
Total circulation
(December 2011)		145,785[1]
Year founded2006
First issueMarch 2006
CompanyYouth Culture
CountryCanada
Based inToronto
LanguageEnglish
Websitewww.vervegirl.com
ISSN1714-5341

Vervegirl was a Canadian teen magazine published by , based in Toronto, for young women aged 13–24. The magazine engages young women through lifestyle, global causes, fashion, entertainment, career, health and beauty.

Background[]

Published 5 times per year, Vervegirl was found in over 1,100 high schools in 600 markets.

Starting in 2005, they began releasing special issues exclusively through Wal-Mart Canada.[2] Articles could also be found at its website, launched in June 2007, which serves as a social networking site for its readers. One article noted that sponsor Clinique had a "room" (group) in the site, but girls set up their own fan-run rooms for the same brand. The article noted how apprehensive brands were, to participate in a shift in the power dynamic between marketer and consumer.[3]

The Toronto-based magazine launched Vervegirl Toronto, a digest-sized, city-specific publication marketed to a previously-untapped teen audience in March 2006.[4] On March 5, 2007, the magazine announced a tour of eight Canadian high schools with Keshia Chanté, designed as a way to "connect with its readers using music" and provide "a platform for discussion on the importance of music programs in the high school curriculum."[5] At least once, in 2007, the magazine published a supplement called Vervegirl Cause: Empower your Mind, Body and Spirit.[6] They had a "Faces of Canada Model Search", to scout girls to pose in the magazine.[7] Then in 2011, they teamed with Winners to host a styling contest created by Ogilvy and featuring Danny Fernandes and Mia Martina. Through an app on Facebook, contestants dressed up celebrity avatars to win a chance to style the celebrity in real life.[8]

Those mentioned or featured in the magazine include Tyler Medeiros, Jaclyn Kenyon, Keshia Chanté, and Elise Estrada. Nina Dobrev and Lauren Collins of Degrassi: The Next Generation fame were featured in a special issue in 2007.[9] In September 2009, the magazine featured Tracy Spiridakos to promote tween comedy series Majority Rules for Canadian network Teletoon.[10]

Kaaren Whitney-Vernon was a president of Youth Culture Group.[3] Xania Khan[11] and Amanda Bloye were the editor at different points.[12]

Sale to Family Communications Inc. and creation of shift2[]

Vervegirl magazine was sold to Family Communications Inc. as of March 2014. Youthculture Inc. (the previous publisher) continued on in the youth field creating "shift2" a digital agency working with brands on YouTube.

References[]

  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. Retrieved 28 April 2012.
  2. ^ Kohl, Jesse. "Vervegirl expands reach and ad opps." Media in Canada 8 August, 2008.
  3. ^ a b Shaw, Hollie (15 September 2007). "Feminine buzz is a marketer's best friend" (Newspapers.com). National Post. Toronto ON. p. FW4. Retrieved 20 January 2021.
  4. ^ "Vervegirl Toronto to launch in June." Media in Canada" 7 March 2006.
  5. ^ "Rogers and Vervegirl magazine present high school tour with Canadian singing sensation Keshia Chanté." Canada Newswire 5 March 2007.
  6. ^ Magnan, Michelle (2 April 2007). "Health briefs: New teen magazine addresses breast cancer" (Newspapers.com). Calgary Herald. Calgary AB. p. C11. Retrieved 20 January 2021.
  7. ^ Cowan, Pamela (13 August 2007). "Regina: Would-be models are optimistic" (Newspapers.com). The Leader-Post. Regina SK. p. A4. Retrieved 20 January 2021.
  8. ^ Behar, Rose. "Winners and Vervegirl dress the stars." Media in Canada 4 August 2011.
  9. ^ Warner, Tyrone. "Behind the scenes with Degrassi girls' 'Vervegirl' cover shoot." Canada AM 30 July 2007.[dead link]
  10. ^ "Teletoon bows brand integration first." Media in Canada 28 August 2009.
  11. ^ Stone, Laura (19 November 2009). "Why is Twilight a hit? Lovers can't have sex" (Newspapers.com). The Gazette. Montreal QC. Retrieved 20 January 2021.
  12. ^ La Rose, Lauren (9 May 2015). "Promposals getting more elaborate" (Newspapers.com). The Windsor Star. Windsor ON. p. D4. Retrieved 20 January 2021.

External links[]

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