Veryday

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Veryday became the new name of Ergonomidesign in 2012. Veryday, is a Swedish industrial design consultancy based in Bromma, Stockholm, with a design studio in New York City, as well as representation in Singapore, Dubai and London. Veryday has 90+ employees and the CEO is Peter Andén. The company works to create new business opportunities and strengthen brands for their customers. They work within Product Design, Interaction Design, Service Design, Design strategy, Business Innovation and Premium Research. Veryday specializes in physical, cognitive and emotional ergonomics. They have produced more than 350 patents and have won more than 240 design awards. In BusinessWeek's 2008 ranking of leading design agencies, Veryday tied as number 4 in the world.^[1] Veryday won the Red Dot Design Team of the year award 2014. In November 2016 Veryday became part of McKinsey & Company.

History[]

the game application ”Sonic Spree” on the Microsoft Surface table, 2009

"SAS coffee pot, 1988

Pfizers Genotropin Injection Pen, 2003

Speedglas 9100 welding helmet, developed for 3M, 2008

The stroller Brio Go, 2008

The Koenigsegg sports car, 2000

The company started with the foundation of Designgruppen in 1969. The founders were a handful of designers with experience from companies such as AGA, ASEA and IBM. Among the first collaborations were customers as ESAB, Flygt, AGA and The Cooperative Union. Two years later the designer Henrik Wahlforss and his "Ergonomidesign" moved into the same location in the old glue factory in Traneberg outside Stockholm. Ergonomidesign specialized in working with disabled facilities and other user-oriented, inclusive design projects. The two companies got so intermingled that they decided to merge into a single company in 1979. The new company, Ergonomi Design Gruppen, moved a year later into a converted chapel in Bromma outside Stockholm, which still today is Veryday’s headquarter. The company was run as co-operative with a rolling CEO and general meetings.

As several other young design firms in the early 1970s, assistive devices would become an important product area for Ergonomi Design Gruppen. In 1972 two of the founders, Maria Benktzon^[2] and Sven-Erik Juhlin,^[3] carried out deep-going ergonomic and physiological studies to investigate the grip of such as bread knives and saws. This led to pioneering achievements to raise the standards of facilities for the disabled.^[4] The result was a wide range of ergonomically designed objects that draw great international attention for , Bahco, , Pfizer and many others. Many of the products are represented at the Swedish National Museum, the Museum of Modern Art (MoMA) in New York and the Design Museum in London. One of the exhibits is the world's first angled kitchen knife designed for Gustavsberg in 1973.

Veryday has in the last ten years extended its reach by adding new services, entering new market segments and opening new offices. Today Veryday works within Product Design, Interaction Design, Service Design, Design Strategy, Business Innovation and Premium Research. In 2016 the company has about 90+ employees and 5 branches around the world. In 2012 the company opened up a design studio in downtown Manhattan NYC.

Products and services[]

Veryday develops products and services in areas such as life sciences, consumer electronics, sports, children’s design, vehicle design, construction and tools and much more.

With life science being one of the major industries for Veryday, the company has developed several medical devices during the years, e.g. Pfizers Genotropin Injection Pen, the ventilator Servo-i for Maquet and the asthma inflammation monitor Niox Mino for Aerocrine.^[5]

Veryday also designs equipment, work protection and machine constructions for industrial enterprises, aiming to reduce accidents and musculoskeletal injuries. The company is known for its award winning welding helmet Speedglas,^[6] owned by the American company 3M. Ergonomidesign has developed over 400 different products for Bahco, for example the recently released handsaw with exchangeable blades that won a Red Dot Design Award and an IF iF product design award 2009. Another example is the working gloves "Tegera Pro Vibration Control" for Ejendals. They received the Red Dot Award "Best of the Best" in 2007 and IDEA, International Design Excellence Award^[7] Gold Award in 2009.

One of Veryday’s oldest products is the drip-free serving pot for SAS from 1988, designed by Maria Benktzon and Sven-Eric Juhlin. The pot has been produced in more than 500,000 copies and is used by over 30 airlines worldwide. 1992 the pot was followed by an ergonomically designed service set and a juice jug in 1994.

Clients[]

3M, ABB, Absolut Vodka, Aerocrine, ArjoHuntleigh, Assa Abloy, AstraZeneca, BabyBjörn, Bahco, BRIO, Cochlear, Doro, DuPont, Ejendals, Electrolux, Elekta, Etac, Flir, Gambro, Gillette, Haglöfs, Hitachi, Hultafors, IKEA, Ikonoskop, Koenigsegg, Lilleborg, Novo Nordisk, Nycomed, Novartis, Peak Performance, Pepsi Co, Pfizer, Procter & Gamble, Roche Sony, Samsung Spotify SAS, Siemens, Telia, Toyota, Unilever, Volvo

Sources[]

• Svenska formrebeller 1960- och 70-tal, Historiska Media, 2008
• Scandinavian Design, Taschen GmbH, Cologne, 2002
• Swedish Industrial Design, Norstedts, 1997
• Function Rules, Arvinius Förlag, 2006

References[]

External links[]

• Swedish Industrial Design foundation (SVID)