Vierendrra Lalit

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Vierendrra Lalit
Vierendrra Lalit in 2011
Born	16 March 1969 Dhimahi,Bulandshahr(UP),India
Nationality	Indian
Occupation	Film Director, Cinematographer
Spouse(s)	Rachna Lalit (married 29 june 1999)

Vierendrra Lalit (born in village Dhimahi, Bulendshehr, U.P, on 16 March 1969 ) is an Indian-born cinematographer and film director. He has worked in Bollywood, Tollywood and Malaysian Cinema. He owns two film production companies called Roop Chitra Visual and Roop Chitra Films.

He is a member of Western India Cinematographers Association (WICA), Indian Film & Television Directors’ Association (IFTDA), Indian Documentary Producers Association (IDPA), Film worker association of Malaysia (PPFM) and Western India Film Producers' Association (WIFPA).

Early life[]

Lalit was born to a family of freedom fighters and social activists. His grandfather, Sohan Pal Singh, was a farmer, social activist, and freedom fighter, who actively participated in the Quit India Movement in 1942 and was arrested several times. His father, Dr Roop Kishore is a retired scientist in genetics and plant breeding. He was a professor in Chandra Shekhar Azad University of Agriculture and Technology, Kanpur, Uttar Pradesh. His mother, Chitra Verma is a home maker, artist and his biggest inspiration.

Lalit completed his schooling at Sainik School, in Lucknow and received a Masters in Philosophy from DAV College,Kanpur(U.P) Kanpur University.

Personal life[]

Vierendrra Lalit is married to Rachna Lalit, who is into Research and Writing of Films and Documentaries. She is also a Producer in Bollywood Industry. They both have two kids, Khoobi Lalit and Varenyam Lalit.

Career[]

After receiving his diploma in photography, Lalit went to Mumbai and joined cinematographer Kabir Lal as an apprentice. He assisted Lal on films such as Kaho Na Pyaar Hai, Taal, Hum Aapke Dil Main Rahte Hai, Humara Dil Aapke Paas Hai, and Prem Aggan, Khauff. Lalit also assisted cinematographer Johny Lal in the movie Mujhe Kuch Kehna Hai.

In 2001, Lalit began working independently. To date, he has worked in 21 feature films, 150 Music videos, 130 Documentaries/Corporates and over 600 Ad films and TV commercials as well.^[1]

Credits[]

Advertisements[]

• Tata Nano
• Neesa Basmati Rice
• Lucknow Metro
• India Gate Basmati Rice
• Double Bull Basmati Rice
• Escorts Tractor
• Doon Basmati Rice
• Bubbles Baby Baby Products
• Preet Tractors and Combine^[3]
• Nature’s Essence Neem and Aloe Vera facewash
• GLINT Bath Assets
• Clair Lighting
• Royal soap (cool lime)
• RR Ilaichi
• RR Masala
• Royal Saffron Sandal Soap
• Aarti Pan Masala
• Royal HE-MAN Soap
• Oxyglow Fairness Cream
• Joy Of Giving
• Oxyglow Hair Tonic
• Kulfi Ice Cream (London)
• Dakini Peanut Butter
• Dakini Cashew Butter
• Dakini Almond Butter
• Dakini Sunflower Magic
• Smart Gutka
• Good Sleep Mosquito Coil
• Nestech Office Shutter Lockers
• Royale Glucose Biscuits

References[]

External links[]

• Vierendrra Lalit at IMDb
• YouTube channel
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• [2]
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• [4]