Vision Direct
It has been suggested that this article be merged into Essilor. (Discuss) Proposed since January 2021. |
This article reads like a press release or a news article and is largely based on routine coverage or sensationalism. (January 2021) |
Vision Direct | |
Type | Subsidiary |
Industry | |
Headquarters | Camden, London, UK |
Products | Contact Lenses |
Parent | Essilor |
Website | http://www.Visiondirect.co.uk |
Vision Direct Group Ltd is an online optical retailer that sells contact lenses, solutions and eye care products. Founded in 2004, the company is based in the United Kingdom but also operates in the United States, Ireland, France, Italy, Spain, Netherlands and Belgium.
History[]
The company was founded in 2004 as Optical Partners plc (unlisted), a small High Street retail business headed by Michael Kraftman.[1] In 2014 it rebranded itself from GetLenses.[2]
In 2016 Vision Direct was acquired by Essilor, putting it under the same ownership as Costal / Clearly.[3]
Advertising[]
In 2015 Vision Direct ran a £2 m TV advertising campaign.[4] Vision Direct's 2015 Christmas campaign featured a short sighted pug named Gizmo, who had been having trouble with his glasses.[5][6]
See also[]
References[]
- ^ "Octopus invests in online contact lens business | GetOptics | GetLenses | PostOptics". www.growthbusiness.co.uk. Retrieved 2016-01-11.
- ^ "GetLenses has rebranded as Vision Direct, and is now Europe's largest online supplier of contact lenses". www.pressat.co.uk. Retrieved 2016-01-11.
- ^ "Essilor buys online contact lens retailer Vision Direct". Optician Online. Retrieved 2020-05-25.
- ^ "Vision Direct ad highlights the 'horror' of glasses". www.campaignlive.co.uk. Retrieved 2016-01-11.
- ^ Metro.co.uk, Hattie Gladwell for. "Vision Direct will leave you in tears with their pug-themed Christmas ad". Metro. Retrieved 2016-01-11.
- ^ "Vision Direct just hit peak Christmas ad". The Independent. Retrieved 2016-01-11.
External links[]
- Online retailers of the United Kingdom
- British companies established in 2004
- Eyewear companies of the United Kingdom
- Essilor