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4Minute originally scheduled their EP release for February 2012; however, this date was subsequently delayed several times. Volume Up was finally released and officially revealed on April 9, 2012.[1] The premiere of the music video for the title song took place on the same day.[2]
Promotion[]
The group promoted the title track "Volume Up" (as well as the track "Dream Racer") on several music shows. Between April 12 and 15, 2012, they appeared onstage at music shows, including Mnet'sM! Countdown, KBS'sMusic Bank,[3]MBC'sShow! Music Core[4] and SBS'sInkigayo.
Music video[]
The set from the music video for "Volume Up" reportedly cost $132,538, making it the ninth most expensive K-pop music video.[citation needed] This video features a gothic set reminiscent of a Dark-Age castle. It consists of several tightly-edited shots of the group, sometimes with dancers and sometimes with animals in the background, combined with shots of the ominous-looking interior architecture.[5] This music video was released on April 9, 2012.[6]
Commercial performance[]
Volume Up debuted at number 7 on the Gaon Album Chart for the week ending April 14, 2012.[7] In its third week, the EP peaked at number 1.[8] It was the fourth best-selling album in April 2012 with 42,060 copies sold.[9] The album sold 56,174 copies in 2012.[10]
