WFYR

WFYR
City	Elmwood, Illinois
Broadcast area	Peoria, Illinois
Frequency	97.3 MHz
Branding	97.3 River Country
Programming
Format	Country
Ownership
Owner	Cumulus Media ; (Radio License Holding CBC, LLC)
Sister stations	WGLO, WIXO, WVEL, WZPW
History
First air date	August 2, 1993
Call sign meaning	"Fire" (station's original nickname, Fire 97.3)
Technical information
Facility ID	72080
Class	B1
ERP	23,500 watts
HAAT	103 meters (338 ft)
Transmitter coordinates	40°46′22.1″N 89°44′50.4″W / 40.772806°N 89.747333°W (NAD83)
Links
Webcast	Listen live; Listen Live (iHeart)
Website	973rivercountry.com

WFYR (97.3 FM) is a radio station broadcasting a country music format^[1] and licensed for Elmwood, Illinois, United States, in the Peoria area. The station is owned by Cumulus Media,^[2] which purchased the station from Townsquare Media.^[3]

History[]

Ever since the station signed on on August 2, 1993, it has always aired a country format. At first, WFYR used the branding "Fire 97.3". In the early-2000s, it was changed to "97.3 River Country". From September 6, 2013, to February 2, 2020, it used the nationally syndicated "Nash FM" branding.^[4]^[5]

Today, they are known for boosting local country music artists, with a weekly feature. From 2013 to 2020, the station competed in the Nash Next National Competition.

On February 3, 2020, WFYR rebranded back to its previous identity as "97.3 River Country."^[6]

On Air Personalities[]

Days	Time	Show/Personality
M-F	5a-9a	The Ty Bentli Show
M-F	9a-12p	Kristin
M-F	12p-3p	Doc Watson
M-F	3p-7p	Red Hot Brian Scott
M-S	7p-12a	Nash Nights Live
M-F	12a-4a	The Blair Garner Show
Sa	7a-10a	American Country Countdown Rewind
Su	9a-12p	Country Countdown USA with Lon Helton
Su	12p-4p	American Country Countdown with Kix Brooks

Previous logo[]

References[]

^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. Retrieved September 4, 2018.
^ "WFYR Facility Record". United States Federal Communications Commission, audio division.
^ "Cumulus, Townsquare Swap Involves 65 Stations, 13 Markets, $116 Million Cash" Archived May 1, 2012, at the Wayback Machine from All Access (April 30, 2012)
^ 97.3 River Country (September 6, 2013). "We have a new name !! !! !". Facebook. Retrieved September 30, 2013.
^ Tarter, Steve (September 9, 2013). "On the air: River Country handle traded in for a NASH". Minding Business. Peoria, Illinois. Archived from the original on December 10, 2015. Retrieved September 30, 2013.
^ WFYR Returns To River Country Identity

External links[]

WFYR in the FCC FM station database
WFYR on Radio-Locator
WFYR in Nielsen Audio's FM station database

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[1] "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. Retrieved September 4, 2018.

[2] "WFYR Facility Record". United States Federal Communications Commission, audio division.

[3] "Cumulus, Townsquare Swap Involves 65 Stations, 13 Markets, $116 Million Cash" Archived May 1, 2012, at the Wayback Machine from All Access (April 30, 2012)

[4] 97.3 River Country (September 6, 2013). "We have a new name !! !! !". Facebook. Retrieved September 30, 2013.

[5] Tarter, Steve (September 9, 2013). "On the air: River Country handle traded in for a NASH". Minding Business. Peoria, Illinois. Archived from the original on December 10, 2015. Retrieved September 30, 2013.

[6] WFYR Returns To River Country Identity

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v t Country radio stations in the state of Illinois
By AM frequency	750 910 920 980 1060 1230 1240 1330 1350 1360 1440 1490 1510 1520 1530 1540 1570
By FM frequency	92.1 92.1 92.9 93.7 94.1 94.3 94.3 94.9 95.1 95.3 95.7 95.9 96.3 96.5 96.9 97.3 97.3 97.5 97.7 98.3 98.3 98.5 99.1 99.3 99.5 99.5 99.9 100.1 100.3 100.3 100.5 100.9 101.3 101.7 101.7 101.9 102.1 102.1 102.3 102.3 102.3 102.5 102.7 103.7 103.7 104.1 104.5 104.9 105.5 105.9 105.9 106.1 106.5 107.3 107.7
By callsign	KSGM – Chester WAAG – Galesburg WAKO - Lawrenceville WALS – Oglesby WBBA-FM – Pittsfield WBWN – Le Roy WCAZ – Macomb WCCI – Savanna WCCQ – Crest Hill WCOY – Quincy WCRC – Effingham WDDD-FM – Johnston City WDUK – Havana WDZQ – Decatur WEBQ – Harrisburg WFMB-FM – Springfield WFPS – Freeport WFRL – Freeport WFYR – Elmwood WGEL – Greenville WGKC – Mahomet WGLC-FM – Mendota WHCO – Sparta WHET – West Frankfort WHPO – Hoopeston WIBH – Anna WIBK - Watseka WIBL – Fairbury WIBV – Mount Vernon WIXY – Champaign WJBC-FM – Pontiac WJRE – Galva WJVO – South Jacksonville WKJT – Teutopolis WKRO – Cairo WLCN – Atlanta WLFZ – Springfield WLIQ – Quincy WLLR-FM – Davenport, Iowa WLUV – Loves Park WLWF – Marseilles WMCI – Mattoon WMCL – McLeansboro WMIX-FM – Mount Vernon WMKR – Pana WMOK – Metropolis WNLF - Macomb WOKZ – Fairfield WOOZ-FM – Harrisburg WRAM – Monmouth WRCV – Dixon WRIK – Brookport WRMJ – Aledo WRMS-FM – Beardstown WRUL – Carmi WRTB – Winnebago WRVY-FM – Henry WSEI – Olney WSIQ - Salem WSMI – Litchfield WSMI-FM – Litchfield WSVZ – Tower Hill WUSN – Chicago WXCL – Pekin WXNU – Saint Anne WXXQ – Freeport WYOT – Rochelle WYUR – Gilman WYXY – Savoy WZUS – Macon WZZT - Morrison
Defunct	WQQW - Highland (1510 AM)
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Illinois

v t Cumulus Media
AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFOG KFRU KGO KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNEK KNML KPUR KRMD KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVOR KWPN KYNG WAAV WAPI WARM WAYS WBAP WBBF WBBW WCOA WDUZ¹ WFAS WFNC WFTW WGOC WGOK WGOW WGPC WHGB WHLD WICC WISW WJBC WJCW WJOX WJR WJRW WKY WLAW WLBY WLS WLTI WLWI WLZR WMAC WMSP WNAM WNML WOSH WPIC WPRO WPRV WRQX WRIE WSBA WSBN WSKO WSSO WTKA WTMA WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXNT WXOK WXQW WXSM WYMB WYNN
FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBOI-FM KBUL-FM KBXR KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVB KDVV KEHK KENZ KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLIF-FM KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNBR-FM KNEK-FM KNEV KNRQ KNSH KOBQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQOB² KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRQ KRST KRUZ KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM W264AK WABD WAOA-FM WAQX-FM WARM-FM WBHD WBHT WBLX-FM WBNQ WBSX WBWN WBZE WBZF WCMG WCTO WCYN-FM WDAI WDEN-FM WDLT-FM WDRQ WDUZ-FM¹ WDVD WDZZ-FM WEAN-FM WEAS-FM WEBE WEDG WEMX WFAS-FM WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WHBX WHHY-FM WHKR WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKDF WKHX-FM WKIM WKKO WKLQ WKOR-FM WKOS WKQX WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW-FM WLCS WLEV WLFF WLLF WLS-FM WLTO WLUP WLWI-FM WLXC WLXX WLZN WMAL-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS³ WMXS WMXT WMXU WNCV WNDX WNKT WNML-FM WNMQ WNNF WNNK-FM WNNX WNTQ WNTR WOFX-FM WOGB¹ WOGT WOKI WOMG WORC-FM WPEZ WPKR WPRO-FM WQGN-FM WQHZ WQKL WQLH¹ WQPD WQQK WQQO WQSM WQUT WQXA-FM WQXK WRBO WRCQ WRKN WROK-FM WRQN WRQQ WRRM WRRX WSEA WSJR WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WTOD WTPA-FM WTYB WUHT WVBO WVIB WVLK-FM WVNN-FM WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWWM WWQQ-FM WWSN WWTN WWWQ W255CJ/WWWQ-HD2 WWWW-FM WWWX WWWZ WXBM-FM WXFX WXKC WXKR WXKR-HD2/W265CB WXLO WXMX WXTA WXZZ WYFM WYNN-FM WYZB WZNS WZPL WZPW WZRH WZRR WZYP
Radio networks	Arkansas Radio Network CBS Sports Radio* Titans Radio Network Westwood One (see navpage)
Online assets	Nash Country Weekly iHeartRadio¹
Television-related assets	Nash TV
Other assets	CumulusJobs.com San Francisco Giants (minority interest in LP)
See also	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation
¹ = Owned by iHeartMedia; operated by Cumulus under an LMA. ² = Co-owned with Champlin Broadcasting under an LMA. ³ = Operated by the Mohegan Sun under an LMA. * = Owned by Paramount Global, operated by Cumulus.